Latin American Mobile Market - Games

The Latin American GAME INDUSTRY

Sabrina Carmona - NORDIC GAME CONFERENCE 2016

Sabrina who?

Latin What?

SOME NUMBERS:

http://www.newzoo.com/free/rankings/top-100-countries-by-game-revenues/

Top 100 Countries by Game Revenues:

http://www.newzoo.com/free/rankings/top-100-countries-by-game-revenues/

Top 100 Countries by Game Revenues:

#11 - Brazil - 1,458,902,000#13 - Mexico - 1,195,456,000#22 - Argentina - 338,192,000

9.30% - global population10.58% - Internet population

4.35% - total revenue

Top 100 Countries by Game Revenues:

http://www.newzoo.com/free/rankings/top-100-countries-by-game-revenues/

SOME STATEMENTS:

MOBILE OVERVIEW:

INTERESTING HIGHLIGHTSand some funny ones too…

Lots of drama. Lots of dancing.

Lots of Playing too.

CLASH OF CLANSDownloaded more than 7m times

almost 9m in total revenue

In Brazil only!

CANDY CRUSH

Downloaded over 30m times

Almost 7m in total revenue

Throughout Latin America

WHAT’S THE SECRET?

Brazil as #1 focus.

LATAM is not only Brazil and Mexico.

DIVERSIFY payment methods.

ADVERTISE.

LOCALIZE.

WANT MORE?Ask a local!

There’s one right here.

Want more?Ask a local

Thank YouQuestions?

Sabrina [email protected]