Landscaper Leaderboards to Nudge Irrigation Efficiency 1 Silicon Valley Sustainable Landscape Summit March 24, 2014 John B Whitcomb, PhD [email protected].

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Landscaper Leaderboardsto Nudge Irrigation Efficiency

Silicon Valley Sustainable Landscape Summit March 24, 2014

John B Whitcomb, [email protected]

www.Waterfluence.com(800) 800-9519

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Waterfluence Background

• Started 2003 in San Mateo County

• 35 CA Communities

• 4000 Large Landscape Sites: Commercial, HOA, Public

• Promote Healthy, Attractive Landscapes!

• Employ social science concepts to engage and motivate

Mission: Influence people at large urban landscape sites to irrigate more efficiently by improving metrics, communications and incentives.

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What is a Leaderboard?

Table of competitors listed by descending score

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Leaderboard Examples

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Leaderboard Examples

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Scoring

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Keys to Engage Landscapers

• Competitive Advantage

• Timely Progression

• Integrity and Fairness

• Informational Social Influences: Accept information from another as evidence about reality

• Normative Social Influences: Why are they doing this?

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Keys to Engage Landscaper Employers

• Readily Available

• Geographically Applicable

• Accurate

• Relationships with Owners

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