The Leading Award Winning Provider of Certified Neutral World-Class Data Center Services in South Eastern Europe Green Data Centers Apostolos Kakkos Founder & CEO
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Green Data Centers
Apostolos Kakkos
Founder & CEO
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Who we are
Subsidiary of LAMDA Development - Launched services in 2003
Profitable since first year of full operations (FY2004) and Fast Growing: Turnover : x7.5, EBITDA: x12, EBT: x8
More than 8.1M Euros investment on core business in 2008
Largest Provider of Neutral World-Class Data Center Services in South Eastern Europe
Only company in South Eastern Europe that is Participant & Endorser of EU Code of Conduct for Data Centers
One of the Greenest Data Centers in the World
Data Center Energy Efficiency Award 2009 during the Data Center Leaders Awards in London (Shortlisted-due 15/12)
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
How does a Data Center look?
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Some of our Clients
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Electricity Demand in Greece in 2020
Source: ΚΑΠΕ/CRES 2009
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
European Policy & Projection of Energy Consumption in Data Centers in 2020
20% reduction of Greenhouse Gas Emissions (GHG) compared to 1990 levels
20% penetration of Renewable Energy Sources (RES) in final energy consumption
20% conservation of Primary Energy
+86%
3% of Total Energy Consumption
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Average Greenhouse Gas Emissions (GHG)for the production of 1Kwh
~1Kgr GHG
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Average Power Consumption of common Home Appliances
Source: US Department of Energy
Based on the Remodece Research Project, conducted by ΚΑΠΕ/CRES in 2007, the Average Yearly Consumption per Greek Household was ~4.020Kwh (==Average Energy Consumption of 0,5kw per hour)
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
The 8.760 effect
Average Price: <1.200 Euros
Power Rating : 0.5-0,8Kw
Critical Servers are used non-stop and so 24x365 = 8.760 hours/yr
Power Consumption of the server: 4.380-7.000 kwh/yr
The yearly cost of power is 438-700 Euros/yr
GHG emissions are 4.380-7.000 Kgr/yr
Average Price: < 50 Euros
Power Rating : 1-2Kw
With a 10min daily use => 60 hours a year and so 60-120kwh/yr
The yearly cost is power is 6-12 Euros/yr
GHG emissions are 6-12Kgr/yr
The 3-yr Cost of Electricity exceeds the Purchase Cost of the Server!!!!!
An standard server consumes in a year more than an average Greek household!!!!!
- Google > 1.500.000 servers
-Facebook >30.000 servers
-Microsoft > 500.000 servers
-etc.
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Servers are a fraction of the Energy Consumption
within the Data Center
ITtoPower
CenterDatatoPowerPUE
Ideal PUE = 1.6
Target PUE = 2
Typical PUE = 2.4 to 3.5 and higher
A typical server in a high PUE Data Center can consume close to 30.000kwh/yr i.e. close to 8-10 households!!!
LAMDA Hellix PUE is <1.75 and so one of the Greenest facilities in the world
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Projection Energy Consumption in US Data Centers in 2011
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
Source: EPA US 2007
Projection Energy Consumption in US Data Centers in 2011
The Leading Award Winning Provider ofCertified Neutral World-Class Data Center Services
in South Eastern Europe
How can LAMDA Hellix help?
Own Data Center: => Data Center Energy Audit & Improvement
Case: Pireaus Bank, Cosmote, etc.
New Data Center Design including High Efficiency
Case: New High Density 1MW Data Center of ΕΔΕΤ(GRnet), Trapeza Attikis, Eruobank Cards, etc.
Outsourcing: in our own World-Class Green Data Centers
Case: Bank of Cyprus, Ktimatologio, Forthnet, Dias Interbanking System, National-P&K, HOL, etc.