LAB #3 YOUR ONLINE DNA – IMPLEMENTING YOUR PERSONAL BRAND ONLINE.

LAB #3YOUR ONLINE DNA – IMPLEMENTING YOUR PERSONAL BRAND ONLINE

You may never know what results come of your actions, but if you do nothing, there will be no results.” –

Gandhi

Where are you at?Activity 1

LinkedIn

Facebook

Twitter

Google +

About.me

You Tube

Tumblr/Blogspot

THE LAUNCH GROUP

A

REALLY

M

AR

K E TIN G F

IRMFUN

How are recruiters & job seekers using social media?RECRUITERS JOB SEEKERS

54%

34%

52%

66%

TWITTER FACEBOOK

LinkedIn

93%

38%

Need more convincing?

LinkedIn is loved by Google and if  you want to manage your search results, LinkedIn is your quickest and best bet.

Online Resume http://resume.linkedinlabs.com/

Nancy Drew would love LinkedIN!

Allows for recommendations and endorsements

It is truly the worlds on social network that is 100% a PROFESSIONAL NETWORK!

There are 8 new users every second.

How to be found on LINKEDIN

PROFILE BASICSGet Going!

Profile BasicsGet the Picture?

You are 7x more likely to be found in searches

You will have 30x more clicks on your profile

It should be professional yet reflect your personality

NO SELFIES

Keep it Current

Profile BasicsCustomize Your Headline

140 Characters – Pull these from your personal brand and keywords.

It is NOT your title its what you do – Value, Target Audience

Contact information

Personalized Linkedin URL

Profile BasicsImprove Your Profile

Profile BasicsImprove Your Profile

Profile Basics

READY SET GO! 15 Minutes

Have your brand advocate look at your profile within the next 48 hours.

Let’s Connect

Having more than 50 connections will move your profile up in the LinkedIn

search rankings putting you on the radar of more like-

minded people and companies!

Let’s Connect

Join a Group!

Join an industry relevant group

Start your own group and become the SME

There are over 1 million groups, you can join up to 50

Join a Group!

Endorsements

Endorse Someone!

Endorse Someone!

Check In….

Who has improved their profile strength from zero to All Star?

Who has 50 new connections?

Who has the most?

Homework

Connect with your Brand Advocate to review your LinkedIN profile

Use your Launch Box to help you stay active.

Join the UMW Colloquium group on LinkedIN for content strategy, resources, links, articles, or to ask a question or start a discussion

CONNECT CONNECT CONNECT!