Identifying + Implementing Your Operative Idea Seminar Anita Ondine Vancouver, BC Thursday, April 28, 2011 Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License .
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Identifying + Implementing Your Operative IdeaSeminarAnita Ondine
Vancouver, BCThursday, April 28, 2011
!
Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Agenda
• What is the Operative Idea?
• Identifying the Operative Idea
• Developing from the Operative Idea
What is the Operative Idea?
• The Operative Idea
• The Core Concept
• The Jewel
Development Questions
• What are you creating?
‣ core concept / theme / premise
‣ ideal way to communicate
‣ look & feel
‣ target audience
‣ motivation and rewards
Implementing the Operative Idea
rules of the world
finance plan
purpose
media architecture
core of the story
look and feel
strategic partnerships
target audience /
communities
hooks and links
metadata
A Non-linear Process
OI
OI
Thank you & stay in touch
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