Kyoorius Designyatra | Kaliber Interactive | This brave new world needs Tommy

A brief introduction

Making sense for future-proof brandsA brief introduction

We create brand experiences for web, mobile or physical spaces.


We strongly believe in the synergy between strategy, creativity & technology.


40 thinkers, makers and guardians dedicated to exploring new perspectives


Online Marketing

StorytellingSocial

DesignStrategy Concept Development TechnologyA brief introduction


Here

The Dutch are known for…










The Dutch are known for…The Dutch are known for…


This brave new world needs Tommy

This brave new world needs Tommy

So. Who’s Tommy?

Ramped

Smile starter

So. Who is this mysterious person?

Ontdekkingsdrift

Ontdekkingsdrift “The need to explore”

Imagination is more important than knowledge. Understanding is more valuable than knowing.

Tommy

Youare

You are

Tommy

CreativeDesign

Tech

CreativeDesign

Tech

Art Psychology

Science Technology

Sociology

PolymathPolo = much | Manthanein = learn

Polymath

Leonardo da Vinci | 1452 - 1519 | Italy - France

Inventor

Painter

Scientist

Astronomer

Artist

Biologist

Engineer

Poet

Musician

Imagineer & Engineer

Total Nut Case

"The noblest pleasure is the joy of understanding."

Why am I here?

A strategic plan for starting a digital agency

Should we start our own agency?

Well, let’s just try it for a year.

Should we start our own agency?

Wanna do it an other year?

Sure!



Sure!



Well…


This agency should be truly meaningful

Clients The market

SocietyOurselves

Why are we doing this?

The way we are

The way we think

The way we work

Purpose: New perspectives

Zeitgeist

Shi)s

Trends

Brand

Audience

Trends

Shi)s

Zeitgeist

R3

(In Dutch)

Roepen - reach out and be remarkable

Raken - touch the heart and mind

Regelen - service customer needs

BusinessChallenge

Umfeld&

Zeitgeist

Thinklab

IDEAS

Bright

Strategy Concept

Technology Create

MeaningfulPRODUCTS

Workshop

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Guardians

The proof

of the pudding is in

the eating

Protect &SERVE

Value

1. Never choose beige

2. Move along

3. Be meaningful

4. Celebrate this era

5. Use team power

6. Be Tommy

Inventors

The only way to truly understand the new world is to contribute to it.

Enkele eenvoudige principesWith chemistry between individuals we can do magic

Potential talents

Wasted talent

Used talent

So. The secret of succes is Ontdekkingsdrift?

So. The secret of succes is Ontdekkingsdrift?

“Having ideas is easier than making them happen”

“In the modern world of business, it is useless to be a creative, original thinker

unless you can also sell what you create.”

David Ogilvy - Ogilvy & Mather

"If you don't sell the idea, you never get the chance to create that beautiful thing or tell that great story."

“We're very emotional, but the business side is very rational."

Will Gay - Creative Director Disney's Creative Group

Business… not as usualOld truths New truths

Dance the dance

Shift in old truths and new truths

You are here

Owning products

Trust in organisations

In it for the money

Buying startups to innovate

Mass media

Hierarchie

Hard capital

Subjection

Secrecy

Using products

Trust in peers

In it for the purpose

Innovate the core organisation

Networked media

Holacracy - Self organising

Easy investments

Independency

…

Transparency

……

What did Tommy bring us?

Reality is not an objective, rational fact.

It is about the perception of reality through your subconsciousness.

Designing a new kind of interaction

The point of this story

To wrap this up…

To wrap this up… Be

But outsmart him

Tommy

Thank You

[email protected] | @roh