kw Market Within A Market Report - December 2011

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica is the Real Estate climate. While it may

be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in the Mid

Wilshire area. The Real Estate market works the same way. Year-to-year there may be a significant

sales increase in Venice while at the same time there is an alarming drop in sales price from the

Palms – Mar Vista area even thought they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for a

sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/ or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all you wouldn’t watch a weather channel report for Seattle to decide if you

need as umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge had lead us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood contemplating is vital for true success in your

transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$999,000

$536

11

5

91

62

14.2

5.49%

$864,750

$539

10

11

65

46

3.5

16.92%

-13.4%

0.6%

- 9.1%

120%

- 28.6%

-25.5%

-75.4%

208.2%

BEL AIR – HOMBLY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Month’s supply of Inventory……….…

Percent Under Contract ………….……









DEC. 2010 DEC. 2011 % CHANGE

$999,000

$536

11

5

91

61.6

14.2

5.5

$869,500

$543

11

11

66

45.9

3.5

16.7

- 13%

1.3%

0%

120%

- 27.5%

-25.5

- 75%

203.3%

BEVERLY CENTER – MIRCLE MILE SFR


















$608,800

$393

11

7

62

113.6

6.6

11.3

$610,000

$422

3

4

28

81.5

3.8

14.3%

.2%

7.4%

-72.7%

-42.9%

- 54.8

-28.2%

-42.9

26.5%

BEVERLY CENTER – MIRCLE MILE CONDO


















$3,040,000

$936

18

12

156

45

9.7

7.69%

$2,080,000

$865

14

13

112

57

6.0

11.61%

-25.0%

-7.6%

- 22.2%

8.3%

- 28.2%

27.4%

-38.1%

51.0%

BEVERLY HILLS SFR


















$725,000

$409

6

6

108

118

14.3

5.50%

$765,000

$500

6

12

78

41.7

3.9

14.1%

5.5%

22.2%

0.0%

100%

- 27.8%

-64.6%

-72.7%

153.8%

BEVERLY HILLS CONDO


















$2,190,768

$676

12

6

152

92

20.8

3.95%

$2,048,750

$560

8

14

146

111

7.0

9.59%

-6.5%

-17.2%

- 33.3%

133.3%

-3.9%

20.2%

-66.3%

-142.8%

BEVERLY HILLS P.O. SFR


















$732,250

$432

16

8

66

75

6

12.12%

$755,000

$440

8

9

62

41

4.0

14.52%

3.1%

1.9%

- 50.0%

12.5%

- 6.1%

-45.1%

-33.3%

19.8%

BEVERLYWOOD SFR


















$1,570,000

$677

17

16

158

88.5

7.3

10.1%

$2,020,000

$538

9

6

124

92.7

14.5

4.9%

28.7%

- 20.5%

- 47.1%

- 62.5%

- 21.5

4.7%

98.3%

- 52.2%

BRENTWOOD SFR


















$632,500

$436

14

6

142

118

19.7

4.23%

$515,000

$440

9

8

70

66

5.6

11.43%

-18.6%

0.9%

- 35.7%

33.3%

- 50.7%

-44.4%

-71.6%

170.2%

BRENTWOOD CONDO


















$1,425,500

$462

6

5

35

55

4.6

14.29%

$1,442,000

$504

5

2

24

104

8.0

8.33%

1.2%

9.1%

- 16.7%

-60.0%

- 31.4%

89.1%

73.9%

-41.7%

CHEVIOT HILLS-RANCH PARK SFR


















$697,000

$430

14

5

54

47

8.4

9.62%

$672,500

$424

10

12

54

66

2.5

22.22%

-3.5%

-1.4%

- 28.6%

140.0%

0.0%

40.1%

-70.2%

140.0%

CULVER CITY SFR


















$300,000

$348

11

8

83

95.5

8

9.6%

$275,000

$275

19

7

54

90.1

6

12.9%

-8.3%

- 21%

72.7%

- 12.5%

- 34.9%

- 5.6%

-  25%

34.5%

CULVER CITY CONDO


















$963,250

$442

16

9

127

74

10.9

7.09%

$1,087,000

$469

14

11

116

35

7.1

9.48%

12.8%

6.1%

- 12.5%

22.2%

-8.7%

-52.6%

-34.9%

33.7%

HANCOCK PARK-WILSHIRE SFR


















$655,525

$386

1

2

20

44.5

5

10

$350,000

$360

5

5

21

54.2

2.6

23.8

- 46.5%

6.7%

400%

150%

5%

21.8%

- 48%

138.1%

HOLLYWOOD SFR


















$425,000

$350

9

2

94

138

39.9

2.13%

$855,000

$457

3

3

56

169

13.7

5.36%

101.2%

30.6%

- 66.7%

50.0%

-40.4%

22.9%

-64.9%

151.6%

HOLLYWOOD CONDO


















$860,000

$372

8

10

86

54

6.5

11.63%

$700,000

$431

11

11

68

52

3.4

16.18%

-18.6%

15.9%

37.5%

10.0%

-20.9%

-4.3%

-47.7%

39.1%

HOLLYWOOD HILLS EAST SFR


















$810,000

$395

12

10

90

52

6.6

11.11%

$859,000

$441

15

11

81

51

4.9

13.58%

6.0%

11.6%

25.0%

10.0%

-10.0%

-1.5%

-25.8%

22.2%

LOS FELIZ SFR


















$447,500

$381

4

3

19

55.7

4.7

15.79%

$485,000

$388

5

1

12

41

9

8.33%

8.4%

1.8%

25.0%

-66.7%

- 36.8%

- 26.3

92.9%

- 47.2%

LOS FELIZ CONDO


















$1,605,000

$653

8

5

261

198

43.3

1.92%

$2,450,000

$836

16

13

217

166

12

5.99%

52.6%

28.0%

100%

160%

-16.9%

-16%

-72.3%

212.0%

MALIBU SFR


















$1,605,000

$653

8

5

261

198

43.4

1.92%

$2,275,000

$842

18

13

218

166

12.1

5.96%

41.7%

28.9%

125%

160%

-16.5%

-16%

-72.1%

210.4%

MALIBU BEACH SFR


















$1,260,000

$492

5

2

30

59

11.5

6.67%

$ -

$0

-

3

27

126

5.7

11.54%

-100%

-100%

-100%

50%

-10%

-115.4%

-50.4%

73.0%

MARINA DEL REY SFR


















$595,000

$411

23

8

224

70

10.3

8.04%

$ 523,600

$354

15

19

158

89

5.8

12.03%

-12%

-13.9%

-34.8%

137.5%

-29.5%

26.5%

-43.7%

49.6%

MARINA DEL REY CONDO


















$310,000

$223

17

9

138

49

12.3

6.52%

$ 284,975

$204

12

10

82

40

5.5

12.20%

-8.1%

-8.5%

-29.4%

11.1%

-40.6%

-18.1%

-55.3%

87.1%

MID LOS ANGELES SFR


















$440,000

$204

6

3

42

81

11.3

7.14%

$ 398,000

$220

4

2

17

45

5.0

11.76%

-9.5%

7.8%

-33.3%

-33.3%

-59.5%

-45.3%

-55.8%

64.7%

MID WILSHIRE SFR


















$1,567,500

$707

20

14

176

129

9.5

7.95%

$1,284,250

$674

19

15

126

85

5.3

11.90%

-18.1%

- 4.7%

-5.0%

7.1%

-28.4%

-34.2%

-44.2%

49.7%

PACIFIC PALISADES SFR


















$662,500

$480

27

11

100

67

6.8

11.00%

$760,000

$480

17

20

88

76

2.4

22.73%

14.7%

0.0%

-37.0%

81.8%

-12.0%

-13.2%

-64.7%

106.6%

PALMS – MAR VISTA SFR


















$2,275,000

$820

12

18

125

116

5.1

14.40%

$1,709,000

$782

18

15

103

92

4.1

14.56%

-24.9%

- 4.6%

50.0%

-16.7%

-17.6%

-20.8%

-19.6%

1.1%

SANTA MONICA SFR


















$803,250

$601

34

29

241

75

5.9

12.03%

$665,000

$522

25

17

149

81

6.0

11.41%

-17.2%

-13.1%

-26.5%

-41.4%

-38.2%

8.2%

1.7%

-5.2%

SANTA MONICA CONDO


















$675,000

$462

24

14

99

58

5.2

14.14%

$550,000

$384

21

13

76

40

4.3

17.11%

-18.5%

-16.9%

-12.5%

-7.1%

-23.2%

-31.3%

-17.3%

21%

SILVER LAKE – ECHO PARK SFR


















$840,000

$439

7

7

82

103

9.6

8.54%

$915,000

$415

13

5

62

118

9.8

8.06%

8.9%

- 5.4%

85.7%

- 28.6%

- 24%

14.5%

2.1%

- 5.5%

STUDIO CITY SFR


















$494,500

$339

4

2

39

139

12.5

5.13%

$670,500

$343

2

2

16

25

5.0

12.50%

35.6%

1.2%

- 50.0%

0.0%

- 27.5%

- 81.9%

- 60.0%

143.8%

STUDIO CITY CONDO


















$1,225,000

$521

25

18

345

88

15.2

5.22%

$1,470,000

$550

28

20

250

71

8.6

8.00%

20%

5.6%

12%

11.1%

-27.5%

-18.5%

-43.4%

53.3%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR


















$386,000

$328

4

6

57

68

7

10.53%

$316,725

$607

4

3

32

66

6.0

9.38%

-17.9%

85.1%

0.0%

-50.0%

-43.9%

-3.4%

-14.3%

-10.9%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO


















$870,000

$622

9

7

129

68

13.6

5.43%

$1,145,000

$661

15

7

85

23

7.7

8.24%

31.6%

6.3%

66.7%

0.0%

-34.1%

-65.9%

-43.4%

51.7%

VENICE SFR


















$540,000

$421

31

17

263

97

11.9

6.46%

$410,000

$377

26

28

166

73

3.5

16.87%

-24.1%

-10.5%

-16.1%

64.7%

-36.9%

-24.2%

-70.6%

161.1%

WEST HOLLYWOOD CONDO


















$732,000

$473

3

4

39

57

7.8

10.26%

$570,000

$417

7

4

25

51

3.8

16.00%

-22.1%

-11.8%

133.3%

0%

-35.9%

-11.2%

-51.3%

55.9%

WEST LOS ANGELES SFR


















$1,312,000

$542

18

6

69

105

8.7

8.70%

$1,680,300

$593

16

11

61

40

2.8

18.03%

28.0%

9.4%

-11.1%

83.3%

-11.6%

-62.0%

-67.8%

107.2%

WESTWOOD – CENTURY CITY SFR


















$592,500

$739

48

27

409

75

11.7

6.60%

$585,500

$524

36

32

352

73

7.7

9.09%

-4.6%

-29.1%

-25%

18.5%

-13.9%

-2.5%

-34.2%

37.7%

WESTWOOD – CENTURY CITY CONDO


















Glossary of Terms

Median Price: A value that separates the upper half of prices from the lower half of prices. It can be interpreted like an average, however the extreme prices (high and low) don’t hold undue.

Average Price per Square Foot: The price per each property divided by their respective square footage then averaged across all properties sold in the area for a given time period.

Properties Sold: The number of property transactions that closed and transferred ownership.

Properties Pending Sale: The number of properties that entered escrow in preparation for sale.

Properties For Sale: The number of properties on the market and seeking buyers.

Days on Market (Pending Sale): The number of days that properties currently in escrow were on the market.

Absorption Rate: The rate at which the inventory of home for sale are being sold.

Percent Under Contract: The ratio of properties to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

For More Information, Contact:

Michael Lewis Regional Marketing Director Keller Williams Realty

11812 San Vicente Blvd. Suite 100 Los Angeles, CA 90049 [email protected]

kw Market Within A Market Report - December 2011

Documents

sale properties

market pending sale

average price

sales price

square foot

real estate market

specialized market trends

months supply of inventory