KUrKURE

Project by Tanmoy Chakraborty

L.N.College of management studies

COURSE :BBA 1st YEAR

SUBJECT: MARKETING MANAGEMENT

PROJECT : KURKURE

BRAND PROFILE

Company Name Pepsi Cola Int.

DIVISION Frito-lay india

  Brand Name Kurkure

Product Rice, Corn and Pulses

  Date of Birth 1990

  Prices Rs.5 ,Rs. 10, Rs 20

 Packaging Red and Green wrapper

  Quality Good

  Market Shares: Approximately 48% of indian market shares in food and bevarages.

Market Segmentation Demography segmentation , Geographic segmentation

Promotional Medium Broadcasting , Banners , Internet

Brand Ambassador Juhi chawla

Kurkure is one of the most preferable brands for snacks. It is popular for its different flavors according

to customers taste and demographic. It introduced at 1990 and manufactured by pepsico India pvt.ltd.

The major competition are Haldiram , Lays ,Bingo . Kurkure is different from chips and other snaks. The shape is very attractive

and very crispy. It is very tasty and soft unlike lays& etc. There different type packages are available according to the consumers. Pockets are available from Rs.5 to Rs.75.The following are various flavors of kurkure,

Naughty Tomato, Masala munch, Chilli chatka, Rajastani style, Hydrabad special and Desi bytes. Rajma latest product by kukure

Basically the kurkure is launched for children but because of its taste and variety, every one is fan for kurkure. It is less fat, soft and crisp. The older people like those can’t eat hard snacks, are prefer to kurkure. The consumer of kurkure is not only for children and also everyone. The buyers are always parents. They prefer the kurkure rather than chips because chips are bad to health. Parents believe that kurkure is not bad for health, that is not mean that, it is good for health

Product Characteristics Products belonging to the FMCG segment generally have the following

characteristics: They are used at least once a month They are used directly by the end-consumer They are non-durable They are sold in packaged form They are branded .

Kurkure type Extruder Machine with 30HP main motor with feeder hoper etc. capacity 100kg/hr. , Raw

Material Mixer with 3 HP motor, Bhatti with frying system, Flavoring system, Vertical Form Fill Seal

Collar type machine speed 50 to 60 pouch / minute, Compressor 300lb, Nitrogen Cylinder, Moister

Tester, Working Table, Plastic trays, tubs, weighing balance & other Misc. items.

  Kurkure is adopted as single or

individual brand name strategy; means there is no any other kind of brand which is launched with name of Kurkure by the Pepsi.

Slogan : Chai time masti time

Broadcasting , Internet, Banners are the promotional activities done by Pepsi to promote the brand of kurkure in the market. The promotional activities is by comedy.

www. Kurkure.in