KUDOShare Showing appreciation while reducing stress – http://on.fb.me/kudoshare Bryan Cheng Stanford University [email protected] Twitter: @bryanbcheng
Jul 09, 2015
KUDOShare
Showing appreciation while reducing stress –
http://on.fb.me/kudoshare
Bryan Cheng
Stanford University
Twitter: @bryanbcheng
What is KUDOShare
The NUMBERS
120 KUDOS posted
140 likes
73 comments
32 attending (only 19 were originally invited)
17 page likes
KUDOShare’s growth
Numbers from last Thursday:
~60 KUDOS posted
55 likes
18 comments
21 attending
(still 17 page likes…)
What this means?
18 users posted KUDOShare multiple times
People kept returning to the page
Easy to share
People discovering KUDOShare naturally
Growing without too much intervention
1 reminder message sent during this time
How
Simplicity is key
Put hot triggers in the path of motivated people
Friends are great!
1st ITERATION
SMS Texting
1st Iteration
About 10 participants
Send out 1-3 compliments / thank you texts a day
Think positively to stop focusing on stressful things
Sent text reminders daily to the participants
1st Iteration Results
Participants excited and did feel more positive toward
the end
Sometimes compliments difficult or awkward without the
right setting
Responses includes “thank you”, smiley faces, but also
confusion
Perceived lack of authenticity
2nd Iteration
Facebook Page
2nd Iteration
Use Facebook as “KUDOShare”
Suggest to friends and promote with ad
Highlight posts shared by the page
Flaws –
No notifications when posting or @tagging
No mass communication
Wall and info page separated into different tabs
2nd Iteration Results
17 page likes
10 KUDOS posted
2 likes
Very limited and low participation
3rd/Final Iteration
Facebook Event
3rd Iteration
Invite friends easily and sends invitation notification
Posting in wall with @tag shows up on both people’s
personal wall as well
Message all invited participants (attending, maybe, not
replied)
Appears on the news feed when friends post to the event
Feedback
“I go on like once or twice a day now just to see what
people posted and think about who to thank”
“easy to say thanks”
“try to get a much larger circle of people to like your
kudos rather than just your friend”
Continued success?
Message reminders only work before considered spam
Social pressure - maintain the participation level among
friends
Keep it simple and easy
HOT TRIGGERS
FUN!
What next?
Event / Page hybrid
Event features:
Message guests
@Tagging notifications
Invite to event
Page features:
Like page
Insights
Use Facebook as KUDOShare
KUDOShare App/Widget?
Conclusion - KUDOShare
Easy simple fun
Your friends are great resources!
Don’t reinvent the wheel – use existing platforms SMS /
Build on existing habits
PEOPLE like to be thanked
Comments/Questions
Bryan Cheng
Stanford University
Twitter: @bryanbcheng
THANK YOU!