WHO WE ARE
KRDS was founded in Paris, in 2008. The 1st Paris, in 2008. The 1st Facebook Agency in Europe.
Upon entering India in 2011 Upon entering India in 2011 and Singapore in 2013, KRDS is one of the earliestFacebook PMDs in Asia
KRDS is a 100% social media agency across social media channels.
KRDS candevelop native apps and apps and browser-basedmobile sites
Paris Paris Headquarters
India(4 offices)
SingaporeSingaporeAsian
Headquarters
Shanghai
5 years +Facebook Experience
1000+Facebook Applications
Facebook Experience
150+ 150+ employees
years +Facebook ExperienceFacebook Experience
300+Clients
Clients in
30 countries30 countriesAcross
Europe & Asia
India and International Awards won in the past few years
For :
For :
SPECIAL MENTION
For :
&&
India and International Awards won in the past few years
SPECIAL MENTION
KRDS is one of the 7 winning agencies, the only non-American one
India & International
SOCIAL MEDIA AGENCY
Our Clients in Asia and India
Social and Mobile Apps / Sites
Concept creation / innovation driven ideas
OUR EXPERTISE
Concept creation / innovation driven ideas
Technical development and graphic creation
Terms of Service in-depth expertise
Hosting
Digital Ads
Design, Creation and Management of Ads Campaign
ROI Oriented : Close profitability monitoring of CPA
(Actions = fanning, clicks, purchase, installs)
Community Management
Setup/ Optimization of pagesSetup/ Optimization of pages
Fan/follower recruitment
Content Planning, Research
Strategic thinking, content provider
Operational day-to-day support
Design, Creation and Management of Ads Campaign
ROI Oriented : Close profitability monitoring of CPA
Online Reputation Management
(ORM)
Complete ORM Services for BrandsComplete ORM Services for Brands
Monitoring, Analyzing & Responding
Using the best ORM tools for brands
Our Work
Women's Health SurveyFebruary 2015
KRDS helped in building & executing an online survey to understand women’s awareness and attitude towards health & attitude towards health & to understand perception and behavior of women towards health insurance in India
Survey Link : https://icicilombard.typeform.com/to/zA8YWg
#ILoveMe : the Survey
Content Generated via Survey for Social media Content Generated via Survey for Social media
Content Generated via Survey for Social media Content Generated via Survey for Social media
Media Coverage – Also Pushed on Social
TOI : Scan to view article
Also Pushed on Social
TOI : http://goo.gl/nydtClTOI : Scan to view article
Media Coverage – Also Pushed on SocialAlso Pushed on Social
Results :
Platform :
Respondents :1009 Women
Duration : 10 Days
Age : 22 to 55 yearsAge : 22 to 55 years
Objective:
Khushion Ki Planning
Objective:
To build a FB application which will calculate the user's e-worth and establish the importance of 'Insurance'
Solution :
We show an infography of user's e-worth calculated from his engagement in Social Media. Then animation is showed of losing Media. Then animation is showed of losing his data and e-worth with a message about Insurance.
DBS Singapore & Indonesia FB pagesDBS Singapore & Indonesia FB pages
DBS Movies by the Bay – Starting Nov ‘13, eto vote for their favorite blockbuster among a selection films
CampaignCampaign
• DBS Movies by the Bay is an outdoor cinematic
experience at Singapore’s Marina Bay.
• Facebook fans can choose the movie they would
like to see at the next ‘DBS Movies by the Bay’
screening every monthscreening every month
• The “DBS Movies by the Bay” app, alongside its
voting system not just allows users to invite
their friends to the screening but also lets them
add the event to their personal calendar, tweet
about attending the screening and even to
discover Facebook albums of the last screening discover Facebook albums of the last screening
or the ones of the #Dbsmoviesbytheway
Instagram Account.
App Link : https://www.facebook.com/dbs.sg/app_405304122932338
Starting Nov ‘13, every month DBS offers its fans the chance to vote for their favorite blockbuster among a selection films – and invite users for the screening
BNP Paribas (France) Banking AppBNP Paribas (France) – FB APP – Hello Bank : Mobile
Twitter Campaign for Valentines day 2014
The best picture shared with the user’s loved one along with maximum tweets using will get the couple on The Love Flight to the city will get the couple on The Love Flight to the city
of Love, Paris…!
The best picture shared with the user’s loved one along with maximum tweets using #theloveflight will get the couple on The Love Flight to the city will get the couple on The Love Flight to the city
of Love, Paris…!
Results
850+Tweets in 48 hours
1700+Retweets and favorites
Launch and Management of AMWAY INDIA on Social Media. KRDS was chosen as the partner for this task to build a complete strategy and launch for the brand
• Building Social Media Strategy and Road Map
• Across platforms – Facebook, Twitter, YouTube, LinkedIn, Pinterest.
brand
• Online Reputation Management
• Social Applications for Brand Page
• Facebook Ads Management
• Strategy :• Strategy :
• Find a balance between product communication and strengthen peer-to-peer communities and unify all under one FB page
Launch and Management of AMWAY INDIA on
KRDS was chosen as the partner for this task to build a complete strategy and launch for the
Facebook, Twitter, YouTube, LinkedIn,
Find a balance between product communication and peer communities and unify all under
KRDS as Social Media Agency
Results
Amway India Facebook Page features on
No. 1 in Top Facebook Brands by Post No. 1 in Top Facebook Brands by Post
Engagement Rate in India
Successful Launch with high engagement
across platforms. Only Organic Growth
KRDS as Social Media Agency
Launch and Management of LIFECELL INTERNATIONAL on Social Media. KRDS was chosen as the partner to build a complete strategy and launch for the brand
•Building Social Media Strategy and Road Map
KRDS as Social Media Agency
complete strategy and launch for the brand
•Building Social Media Strategy and Road Map•Across platforms –•Online Reputation Management•Social Applications for Brand Page•Facebook Ads Management
Strategy :Strategy :• Bring the emotional connect with Parenthood and
establish Stemcell
Launch and Management of LIFECELL INTERNATIONAL on Social Media. KRDS was chosen as the partner to build a complete strategy and launch for the brand
Building Social Media Strategy and Road Map
KRDS as Social Media Agency
complete strategy and launch for the brand
Building Social Media Strategy and Road Map– Facebook, Twitter, YouTube
Online Reputation ManagementSocial Applications for Brand PageFacebook Ads Management
Bring the emotional connect with Parenthood and Stemcell banking as lifestyle choice
Lifecell is the leading Facebook Page (in terms of fans and Engagement) in the world in this category
Results
From 0 to 1. 8 Lakh Fans in 8 months with
70% organic fan growth.
The brand website now gets 70% traffic
from Facebook along with high frequency from Facebook along with high frequency
of inquiries from the facebook page
Lifecell is the leading Facebook Page (in terms of fans and Engagement) in the world in this category
Results
From 0 to 1. 8 Lakh Fans in 8 months with
70% organic fan growth.
The brand website now gets 70% traffic
from Facebook along with high frequency from Facebook along with high frequency
of inquiries from the facebook page
Titan wanted to highlight the capacity of its new watch creating a unique experiential new watch creating a unique experiential campaign.
Titan wanted to highlight the capacity of its new watch creating a unique experiential new watch creating a unique experiential
The world’s first light powered application where users unveil
SOLUTION
the watches by flashing a light source at their webcams. The world’s first light powered application where users unveil the watches by flashing a light source at their webcams.
240,000
RESULTS
240,000FANS ADDED
12,50012,500VIRTUAL TRY
AWARDS
240,000240,000FANS ADDED
12,50012,500VIRTUAL TRY-ONS SHARED
JustCavalli wanted to create an edgy, engaging campaign targeted at men to engaging campaign targeted at men to promote its new line of perfume.
JustCavalli wanted to create an edgy, engaging campaign targeted at men to engaging campaign targeted at men to promote its new line of perfume.
A highly-immersive Mobile app that brings the user into a specific
SOLUTION
brings the user into a specific scenario in where he has to navigate through a 3D rendered landscape of New York City.
100,000100,000PLAYERS
10COUNTRIESCOUNTRIES
1,2MBRAND IMPRESSIONSIN NEWS FEED FOR FREE
4 MINUTESPER VISIT
Tag Heuer set out to promote its new limited editionTag Heuer set out to promote its new
watch.
Mystery on Board takes the player aboard the Glacier
SOLUTION
Express in search of his lost bag which contains the new Tag Heuer watch.
RESULTS
10K GAMESPLAYED
SPECIAL MENTION
In an attempt to boost the mobile userIn an attempt to boost the mobile userin India, Facebook announced a referral program called Facebook Ambassadorits Facebook Page.
In an attempt to boost the mobile user-base In an attempt to boost the mobile user-base in India, Facebook announced a referral
Facebook Ambassador program on its Facebook Page.
This application was a support for the offline campaign, where a user can suggest any of his friends to use Facebook suggest any of his friends to use Facebook through their mobile.
User will then post their friend's mobile number, and upon authentication, Facebook India team will credit points to Facebook India team will credit points to the user.
User who brings more new friends to Facebook will be announced the Facebook will be announced the Facebook India Ambassador.
This application was a support for the offline campaign, where a user can suggest any of his friends to use Facebook suggest any of his friends to use Facebook through their mobile.
User will then post their friend's mobile number, and upon authentication, Facebook India team will credit points to Facebook India team will credit points to the user.
User who brings more new friends to Facebook will be announced the Facebook will be announced the Facebook India Ambassador.
MOBILE EXPERTISE
WHAT WE ALL STAND FOR
RESPONSIBILITYRESPONSIBILITY
INNOVATIONINNOVATION
QUALITYQUALITY
Thank You!Achal DeodaBusiness Head
Business Head
9833878301
Achal.deoda.krds
Thank You!Achal DeodaBusiness Head – North & West India
Business Head – North & West India
9833878301
Achal.deoda.krds
SOCIAL MEDIA AGENCY