Introduction Introduction Konzept PR Konzept PR The Agency for the Information Age The Agency for the Information Age
Introduction Introduction
Konzept PR Konzept PR
The Agency for the Information AgeThe Agency for the Information Age
ExperienceExperience
Founded in 1993 by Thomas Kraus and Juergen Gocke
more than 100 man years of journalistic experience
editor-in-chief expertise
ExpertiseExpertise 20++ employees / engineering background marketing background communications science background long time knowledge of the high tech
markets personal relationship to the leading
journalists
How we workHow we work Strategic Thinking Creativity & PROACTIVITY Personal Relationship: building Trust COMMITTMENT to customers needs and targets
AnalysisStrategic PlanningRealization
PreparingDoingControlling
The Levels of Proactivity
Complete Range of Complete Range of Communication ServicesCommunication Services
External PR– Press office: Permanent Dialogue with the Press– Announcement Programs– Events– Case Studies– Press Conferences/Meetings/Round Tables– Press tours – Trade Show Support– Newsletters– Media Training– etc
Internal PR Marketing Projects & Consultancy
Our Our Evaluation Evaluation Methodology Methodology
Online Reporting
Monthly status
Monthly Conference Calls
Monthly / quarterly meetings
Coverage Analysis: KPR-Algorithm
Media Maker Surveys
PR and PR and MORE...MORE... First PR-TV channel
Itnews-tv.com
„Company TV“ Media Training TV studio
Company Press Development and Realization of Magazines,
Newsletters, Ezines etc...
Channel Marketing Projects Reseller Seminars, Introduction tours to distributors
Clustering Technology Clustering Technology ApproachApproach
Creating Teams with specific technology / market Know How
Leveraging several Source´s exeprience Electronic components and
assemblies
Doepke Schaltgeräte Schäfer IT Systems Spelsberg GmbH Daetwyler Kabel und
Systeme
eLearning
HP Education Service
Sumtotal Pathworks
Storage / Backup
Atempo Bell Micro (Distr.) Datacore Software Evault PSP (Distribution) Tandberg Data
Professional Background Professional Background Account DirectoryAccount Directory
Michael Baumann, 37 years
– Assistant Managing Director Konzept PR Germany – Director PR Storage– 10 years Expertise in the IT, high tech & Telecom sector (B2B & B2C)– editorial expierence for a weekly newspaper and technical publications– responsible for International PR programs for Atempo, Aten, Cyberlink,
DataCore, GN Netcom (Great Nordics), Grau Data Storage, McData, Printronix, Quantum, Tandberg
– profound knowledge of storage, backup and archiving market + technology
Agenda setting: Agenda setting: Company and Technologies Company and Technologies
Examples for bylined / contributed texts with specific targets: brand, technology, channel
Further Examples of our strengths: Further Examples of our strengths: InterviewsInterviews
Markets, strategies, technologies...international spokespersons are necessary part of market leadership campaigns
Bylined Market and Technology Bylined Market and Technology CommentaryCommentary
Know what and where: Market reports, trends, comments for different audiences
Case study with business or technology angle
Case Study writing and placement:Case Study writing and placement:
Contributed articles specified for your business needs and targets
Bylined Articles: Software, Hardware and SERVICES
Entering vertical marketsEntering vertical markets
Campaign entering the professional video market with data protection Foto TV & Video, Media Biz, Digital Production, AVInvest
Direct Communications:Direct Communications:
Our close relation to the key press contributes to efficient press events
What We Can Do for You
Press visit McDATA / Handelszeitung
Example recent DataCore product launch:1 day Press Tour with 7 interviewsCeBIT support with 15 interviewsResult: more than 25 articles(CZ, CW, InfoWeek, CRN, CP, IT Business, iX, PC Pro, VDI Nachrichten...
What the clients say:What the clients say:
"As someone who has worked with many PR agencies for over 25 years, I recommend KONZEPT PR very highly.
They understand how to work with you to get your message across, they have a proven methodology and you get to work with highly professional account managers to make sure you are getting top results.
They have the experience and close relationship with the leading press and the quality of the results for us have been super."
George Teixeira, CEO DataCore Software
“For many years we are working together with KPR and we
achieved a continuous increasing press coverage.
Especially the high level technical and case study
competence of KPR has impressed me. Their professional
service based on their excellent contacts to the key
journalists and magazines is always taylored for our needs
– flexible, straighforward and established.”
Otto KILB, Strategic Development Manager Printronix EMEA
"KPR is doing a great job for us - in every respect and since 8 years now. Just go on like that...“
Johannes Müller, Member of the Board, Daetwyler AG Cables+Systems
„I have worked with Konzept PR for over five years at two different companies. They have been Quantum's strongest agency compared to all other agencies we were working with (globally)...
They deliver over and above our retainer expectations and have always been able to suggest and implement additional activities and thought leadership projects. They have strong technical expertise, and are very proactive - continuously driving ideas and initiatives to give us our share of voice.
Marije Stijnen, Director of Corporate MarketingTandberg Data
Why KPR?Why KPR?Where we see our strengths Where we see our strengths
•knowledge of your market(s) & technologies•intense relationship to the key press•strategic approach•flexibility, availability, speed•effectiveness•proactivity•MARKETING support (Channel, Web, Vertical etc)
•Motivation: We are committed to get out the MAXIMUM of ressources
„KPR had and still has my vote as the best PR agency I have ever worked with...“
Henrik Hansen
Marketing Director EMEA, Quantum
Why KPR?Why KPR?