#SOCIETY30 RONALD VAN DEN HOFF
KPN
Dec 12, 2014
Key note to KPN staff during 'Experimental Drinks' session. The Hague, The Netherlands. October 2012
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#SOCIETY30
RONALD VAN DEN HOFF
BEFORE 1800 1850 1990 2030
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
AGRICULTURALSOCIETY
INDUSTRIALSOCIETY
DATASOCIETY
SOCIAL REVOLUTION
SOCIAL REVOLUTION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
Visual: Marco Derksen, Upstream.
“MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.
Organizations
Stakeholders
1.0 2.0 3.0
SIMPLE, SMART, SHARING & SUSTAINABLE
CO-WORKERS
FREE AGENTS
KNOWMADS
SELF EMPLOYED PROFESSIONALS
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
ZP
TREND 1
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
TREND 2
DATA:REAL TIME
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
REDISTRIBUTION
PRODUCT SERVICE SYSTEM
COOPERATIVE LIFESTYLE
TREND 3
COOPERATIVE LIVESTYLE
data by
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
TREND 4
3RD SPACE
3RD SPACE
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
TREND 5
LIFETIMELEARNING
TRANSFORMATIONS
EXPERIENCES
GOODS
SERVICES
COMMODITIES “Authenticity, what consumers really want”, Pine & Gilmore, 2007
CREATION & PROGRESSION OF ECONOMIC VALUE:
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
TREND 6
VALUE NETWORKS.
THE MESH:COLLECTION OFSOCIALECONOMICENTITIES
NETWORK
COLLABORATION
&
VALUE CREATION
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
VIRTUAL LAYER OF
KNOWLEDGE & TALENTS
3RD SPACE
3RD SPACECOLLABORATIONSOFTWARE
TAICHI
SHARE THEABUNDANCE:
MAX STRATEGY
BOOKPRESENTATIONS
NETWORKEVENTS
TRY OUTSESSIONS
RESERVATION-PMS-3RD SPACESOFTWARE
0 2 4 6 8
“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”
SURVEY UVA UNIVERSITYN=104 LIKERT SCALE
“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.
BUZZ
SALES
MARKETING
PR MANAGER
RESERVATIONS
WEBMASTER
PURCHASING
F&B MANAGER
HR MANAGER
TRUST AGENT
RELEVANCE ANALYST
DATA PILOT
HOLISTIC COACH
ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN
CONTENT CURATOR
NETWORK FACILITATOR
CLOUD SERVICE BROKER
3RD SPACE
INNOVATION HAS OPPONENTS
NARROW MINDED AND NAÏVE
PEOPLE NOT REALIZING WHAT THEY OPPOSE
WAS ONCE UPON A TIME INNOVATIVE
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