PORTFOLIO | 2015
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PORTFOLIO | 2015
BrandingCALON CAFÉ & INTERIORS
DELIVERABLES
• Brand identity
• Stationery suite design
• Exterior signage
• Packaging design
• Responsive web design
| CALON CAFÉ & INTERIORS
We were approached by a new business owner who was in the process of refurbishing an old market town shop into a boutique interior design store and café based in the heart of Carmarthen town, West Wales.
Calon required a brand identity that reflected their vision of a contemporary business, sat amongst a traditional old market town, offering an inviting, homely environment that serves lovingly sourced and homecooked café food.
Calon, meaning ‘heart’ in Welsh provided the perfect basis for the identity, and its clean, simple typeface gives it the modern appeal Calon was looking for. This was rolled out across a full suite of stationery, gift packaging, exterior shop signage and a responsive website design, including development.
PackagingCOFFEE PLANET
DELIVERABLES
• Revamp existing packaging
• Limited edition packs
• 3D visualisation
• POS units
• Promotional marketing
| COFFEE PLANET
As part of their ongoing packaging development, Coffee Planet Netherlands asked us to subtly improve on their existing capsules packaging without changing the common visual elements that their customers have become familiar with.
Firstly, we changed the shape and dimensions of the capsules boxes; from a narrow and shallow box, to become fuller, and more square based so it could also stand upright on the shelf more easily. This then allowed us a greater suface area to make key information more visible on pack. We also addressed the balance of the elements on the box by reducing the logo size and introducing more of the brand colours.
From this, we were asked to design a more creative limited edition pack, that highlighted the origins of the coffee inside: Limu region, Ethiopia. The colourful design for this pays tribute to Ethiopian art, traditions and history, and gives the pack a highly visible shelf presence amidst their competitors, including their own existing range.
NEW LIMITED EDITION - 3D SIDE FRONT & REVERSEETHIOPIAN SINGLE ORIGIN COFFEE 10 CAPSULES BOX
BrandingWHITEBOARD CONSULTING
DELIVERABLES
• Brand identity
• Stationery design
| WHITEBOARD CONSULTING
Business Consultant, Richard Thomas, required a modern, clean, refined brand identity for his new venture ‘Whiteboard Consulting’; a business advice/analysis service for companies in need of business support and mentoring.
We developed an identity for Richard that gives emphasis to his ‘brainstorming’ method of working on a whiteboard, by creating an icon that depicts a cross section of branches from a mind map. The icon’s colours in shades of blue reflect the various facets of his consultancy, and the shapes are rounded slightly to highlight the organic nature of brainstorming.
BrochuresTAYBERRY OUTDOORS
| TAYBERRY OUTDOORS
Tayberry Outdoors required a fresh design approach to their upcoming seasonal clothing brochure, as previous brochures had all followed the same basic design template. The new style we introduced is much more playful and creative with an artistic, watercolour, scrapbooking look, and highlights the product ranges’ key colours, fabrics and detailing.
Handwritten typefaces and pastel colour palettes give the brochure a softer appearance and complement the products, allowing them to stand out from the page.
This new style will now be carried forward into next season’s brochure.
DELIVERABLES
• Brochure design
• Brand development
Blog designCOFFEE PLANET
| COFFEE PLANET
Coffee Planet approached us to redesign their website blog for the Netherlands arm of the business.
The existing design was basic and needed to be more engaging and appealing to their younger target audience, so we introduced larger, more interesting imagery in a clean masonry grid layout, and a handwritten typeface for main headings to create a younger feel. This is also reflected in the inclusion of social media feeds and comments boxes to help promote engagement with users.
BrandingPINETREE HOSPITAL
DELIVERABLES
• Brand identity
• Corporate guidelines
• Stationery suite design
• Staff uniform
| PINETREE HOSPITAL
Pinetree Hospital, part of the Ludlow Street Healthcare Group, approached us to design an iconic, modern, and appealing new brand identity and guidelines for their specialist learning disability hospital in Cardiff.
The existing logo (below) was seen as outdated and tired amongst Ludow’s range of other care services, and so the new identity needed to be much brighter, fresher and more energetic, to invoke a more upbeat emotion in staff and their service users.
We introduced a vibrant new colour palette and a clean, legible family of fonts suitable for the target audience, and presented these along with correct usages of the logo in a set of clear brand guidelines to be used coherently across the company.
Pinetree HospitalBrand Guidelines [Version 1.0]
Section 1Brand Information
1.1. Introduction
The brand identity for Pinetree Court Hospital has been adapted in September 2014, and therefore a set of new brand guidelines have been developed.
In creating a set of new brand guidelines for Pinetree Hospital, we are trying to ensure that we consistently and effectively communicate what the Hospital is about and what it stands for. By defining how we use the logo, what font we use, what colours we use, what we say and how we talk about the Hospital, we can create a ‘look’ and ‘feel’ that helps build awareness and recognition of the Hospital, ultimately helping us to enhance our position in the market.
1.2. Positioning Statement
“Pinetree Hospital is a 28 bed, specialist learning disability service providing indivdually tailored assessment and treatment for adults with learning disabilities and challenging behaviour and/or mental illness, who are in need of intensive treatment, therapy and active rehabilitation within a safe and therapeutic environment, and who may be detained under the Mental Health Act.”
1.3. Tagline
“Specialist learning disability service.”
1.4. Tagline Explanation
Our tagline seeks to provide a short sentence that encompasses what we are.
Section 1 - Brand InformationPrevious brand identity
New brand identity (Sept 2014)
02
stakeholder engagement & sustainable business specialist
Branding
ENGAGE SUSTAIN
TALKING SOCIAL MEDIA
DELIVERABLES
• Brand identity
• Social media icons
• Promotional standAs a company of two halves, Engage Sustain needed an identity that conveyed the engagement and consultation aspect of the business, along with their sustainability reporting service.
The speech bubbles within the icon reflect the engagement, and conversations that take place within different stakeholder groups, whilst
joing to form a ‘cog’ or ‘nut’ shape which emphasises their intermediary position. The typograpy also helps to reflect this as the word
‘engage’ flows into the text below, whereas ‘sustain’ supports it.
Talking Social Media (TSM) trains many businesses on how to engage with their audience and build advocacy online through social media. They required a new, clean, credible identity that had a personality, would be instantly recognisable, and could also be used as a stand alone icon for use on social media.
The merging speech bubbles instantly spark the notion of conversation, which is something TSM strongly wanted to convey, and the rounded, lowercase typeface promotes a softer, more approachable appearance for those who may feel daunted by social media for their business.
DELIVERABLES
• Brand identity
• Stationery suite design
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