Komfo presentation lux

Lisbeth Chawes @LisbethChawes [email protected]

Vera Verkooijen @salute_vera [email protected]

“In Komfo we are passionate about social media and we believe it has fundamentally changed the way we communicate with each other. We believe companies taking advantage of the possibilities in social media will get substantial competitive advantages.”! !!

•  Founded in 2008 in Copenhagen by 4 entrepreneurs!

•  Developed on strong values and partnerships!

•  Today we are a powerful team of 65+ social media specialists!

•  400+ enterprise customers across multiple industries!

•  Owned by 3 founders & Sitecore 58 % since July 2014!

References

4

SOCIAL MEDIA 2014

Social Media is seeing some amazing growth numbers!

Source: Search Engine Journal, November 2013.

The customers are there, all the time it seems

Source: Search Engine Journal, November 2013.

47% Americans that say Facebook is their #1 influencer of purchase!

24% in 2011

Source: Search Engine Journal, November 2013.

”Mobile is eating the world”

CHALLENGES

For every Social Media channel you include, the more complex and more disconnected your brand story becomes.

It is getting more and more complex for each day!

RISK OF SILOS IN ORGANIZATION

Communication •  Key messaging pillars rule •  Branding objectives are

dominating teams •  Conversations and

engagement are typical KPIs •  Is reluctant to talk sales and

hard KPIs on Social Media

Marketing/Sales (ecommerce) •  Numbers rule – SoMe is just

another channel

•  Content is designed to be ads •  Content distributed using hyper

targeting methods like CRM audiences

•  Focus on traffic and standard online conversions as primary KPIs

Competitors - Landscape

How Komfo makes a difference

Take control of the social experience

Social Business Transformation methodology

Source: http://www.slideshare.net/Altimeter/the-evolution-of-social-business-six-stages-of-social-media-transformation

WHY? We are transforming our clients

Listen…

Plan…

Distribute

•  Distribute your brand content using our automated ad manager using a one click– optimization!

•  Work with objectives to optimize your campaign

•  Time effective and simple interface

Engage

Respond timely to your community across multiple social networks and route messages internally in the organization.

30 Apr 13:44 · Like · 61 · 4 · 14

Facebook thread

We have just lanched a new product. Check it out at yourbrand.comYour brand

Facebook Comment

Thanks! Looking forward to try it out :)Peter Jackson

Hi Peter, you can order the product at prices.comYour brand

30 Apr 13:47 · 2

AssignArchive

I like what I see! :)Allan Gore

30 Apr 13:47 · Like · 2 · Reply

Twitter Mention

Cool launch! #yourbrand #launch Daniel Williams

30 Apr 11:24 · 5

AssignArchive

30 Apr 14:03 · 0

30 Apr 21:35 ·

Write your comment here

2

G+ Comment

I would like to hear more about – where can I find info? Chloe Brown

30 Apr 11:23 · 3

AssignArchive

YouTube Comment

I can't see the benefit of this product based on this video :( Elisabeth Johnson

30 Apr 1:21 · 1

AssignArchive

Instagram Comment

That looks so cool! #yourbrand #coolstuff Jacob Smith

28 Apr 17:24 · 10

AssignArchive

Assign threadArchive thread

I can't wait to get my hands on that!Peter Jackson

30 Apr 13:49 · Like · 2 · Reply

Thanks! Looking forward to try it out :) Peter Jackson

CHANNEL

New(4)

Assigned to me (5)

Assigned (10)

Facebook Comment

Thanks! Looking forward to try it out :)

Peter Jackson

30 Apr 13:47 ·

Twitter Mention

Cool launch! #yourbrand Daniel Williams

30 Apr 11:24 · 5

5 7

G+ Comment

I would like to hear more about – where can I find info?

Chloe Brown

30 Apr 11:23 · 3

3

2

Check out Freeanalytics.komfo.com

Integrating Sitecore & Komfo

Welcome to the world of Social Business

Komfo is on a journey: From Social Media Marketing tool �èèè Social Hub – enriching data and allowing data to flow freely

DISTRIBUTE

EN

GA

GE

CREATE

LISTEN

MEASURE

One of the first steps on our journey: Integrating Sitecore and Komfo

Creating an integration between Komfo and Sitecore - two market leading companies in each of their fields – will generate a unique opportunity for customers to unfold the potential of Social Business

Access your Social Media Platform directly from Sitecore

The new Sitecore 8 will have an icon connecting directly to your Komfo Platform

Sitecore Launchpad Sitecore Social powered by Komfo

Enriching Sitecore Experience Profile with Social Data

In the new Sitecore 8, data from Social Media will be part of the experience database

Komfo Sitecore Social Networks

Matching Single User!

User handle!Presented as

request to Komfo!

User interactions!

Experience profile!(x-files)!

User interactions!

Selected Audience from Sitecore can be used for marketing

campaigns in Komfo Custom Audiences can be targeted directly with

messages on Social Media

tea

Select specific audience/segment

Target specific audience/segment

Ad Manager

CSV

Automation

Collect all your marketing analytics one place

Later there will be easy access to all analytics data from Social Media in the Sitecore Analytics Dashboards

42.45 %

490

51,263,171 € 8,196,880Fan Penetration

CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT

150k

28/02 02/03 04/03 06/03 08/03 10/03 12/03

100k

50k

61.81%

Total Daily Reach Value

44.54%1301

16.68%60 min

13.08% faster

16.42%

0k

Total Paid Organic Viral

165871141

Analytics board

Analytics

.. And much more to come…

Questions ?