Komfo & Pentia Webinar: Dark Patterns

Dark patternsDeceptive design

About me

36 years old.

Live Copenhagen.

Work as UX Designer at Pentia.

Worked with web design since

1999.

Drawing of “Tobias” by Alberte age 12

What is Dark Patterns?

Source: The Verge

Purposely trying todeceive kind people –

online

Examples

Disguised Ads

Eb.dk

Eb.dk

Eb.dk

Iflscience.com

Trick formulation

Hide & seek

Ryanair

Ryanair

Ryanair

Livenation.com

Livenation.com

Livenation.com

Sportsdirect.com

Sportsdirect.com

Sportsdirect.com

Roach Motel

Based on true events

The Adobe Story

Adobe.com

Adobe.com

Adobe.com

Adobe.com

Adobe.com

Adobe.com

Adobe.com

Adobe.com

Adobe.com

29 minutes, 7 seconds

But now the funny part …

Adobe.com

Adobe.com

Thank you, Adobe!

So why do designers do this?

So why do designers do this?

Conversions is good …

Isn’t there another way?

H E L L Y E A H !

Inspire your users

Be honest with your

users

Gain trust with your

users

Some persuasive ways

Social Proof

The Stanley Milgram experiment

Still from “Adventures of Superman”

Number of persons looked up in the sky

40% joined

1 person

Number of persons looked up in the sky

40% joined

1 person 2 persons

60% joined

Number of persons looked up in the sky

40% joined

1 person 2 persons

60% joined

4 persons

80% joined

Converted into online behavior

8

Amazon.com

8

Tripadvisor

8

Spotify

8

Facebook

Order & satisfaction

AWARE Puzzle Switch by Loove Broms

Off On

PayPal

Google+

Desire

Politiken

Politiken

Imdb.com

Imdb.com

Reliability & trust

Wikipedia.com

Amazon.com

Amazon.com

These were just a few snippets …

Our advice

Go for the light, illuminated, honest and transparent patterns …

Go for the light, illuminated, honest and transparent patterns …

Thank you.

Feel free to contact me

[email protected]

+45 3153 0288