Kochava - DDM Alliance Summit Marketing on Facebook

© 2012 – 2014 Kochava Inc. Confidential

Mobile Attribution Analytics

Kochava Company Overview


Why is Attribution Analytics Important?

Ad Networks / Exchanges / RTBs

App Marketing / Affiliates / Agencies

AnalyticsPost-Install Engagement(Push Notifications)

Incentivized Ad-Networks

Social Networks

PR, Comms & Press

Cross-Promo Networks

There are a multitude of sources to acquire users. We help you thrive in this complex ecosystem to focus on valuable users.

E-mail/SMS/QR Codes

Others


Kochava Provides A Unified SDK for Mobile Media

Keep it simple.

Single Buy-Side SDK

Track Clicks, Installs, Conversions, LTV, Retention & Analytics

One platform to optimize performance

Connected to 500+ mobile media partners (new partners added within days)

Able to optimize towards clicks, installs, or actions that are key to advertisers

One central Dashboard

Stay in real-time control, via a ‘single pane of glass’

Provide ‘Actionable Intelligence’ without additional SDK’s

Plug-in Architecture for new Apps – delivering ongoing value

© 2012 – 2014 Kochava Inc. Confidential4

Kochava is a Leading Mobile Measurement Partner

Mobile Measurement Partner http://bit.ly/ONsBVS

Major publishers have identified Kochava as a standard mobile measurement technology for their inventory

http://bit.ly/ONsBVS

http://bit.ly/ONsBVS


Leading Advertisers Have Chosen Kochava

Trusted by leading Advertisers.


Leading Publishers, Agencies & DSP’s Have Chosen Kochava

Trusted by leading Agencies, Publishers & DSP’s.


Target sources with high conversion rates

Target sources where users engage post-

installRe-engage

dormant users

Analyze Post-Install Behavior

Acquire Users

Optimize Ad Budgets

Re-EngageDormant

Users

Kochava can track the entire life-cycle of your users

WHAT?

One platform to acquire the right type of users & keep them engaged.


Custom

8

Server to Server Ping

SDK

Publisher Networks Custom

Publishers

Install Tracking

Reconciliation

Integration Layer

Click Tracking

Normalization Layer

Funnels

Custom AttributionSMS & Social Attribution

Device basedDevice Fingerprint

Desktop – to Mobile

ExportSelf-Service Dashboard

Optimization Customer Segmentation

Visualization Layer

Managed Ad-BuyAgency

Managed Ad-Buy

500+ Supported

HOW?

Everything you need in one proven platform.


Platform OverviewMeasuring and Optimizing

Facebook Campaigns


What’s Needed?

• Measurement!– Integrate single buy-side SDK– Register App on Dashboard

• Understand your audience– Leverage a control group of organics– Understand engagement as a function of session or session duration– Understand value as a function of post-install behaviors

• Test with highly targetable indices – Create highly targeted campaigns (at a small scale) and see what resonates– Volume vs Value – against control group

• Scale the campaigns to drive results

• Optimize towards the audience you value


Kochava Makes Measurement Easy

• Simple to Configure Campaign Measurement for FB



• L3, Campaign, Ad Group are automatically pivoted

• No need to duplicate the various campaigns – Kochava automatically discovers hierarchy and exposes results

• Advanced mobile measurement – supported electronically



• Automatically integrated with all major PMD’s for buying at scale


Post-Install Analytics Summary


User Summary


Device and OS Break-Outs


Cohorts by Time


Post-Install Events


Advanced Segmentation

• Campaign• Network• Site• Creative


Understanding LTV


Segmented by SKU/Sub-Event Property




Segmented by Network


Pivot Data Segments for LTV: Engagement by Source


Pivot Data Analysis: Session Count by Source


Thank You.

US [email protected]

mailto:[email protected]

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