KLS MEDIA LLC I AM CLASSIC HIP HOP RAW RADIO JEM’APELLE LLC.

KLS MEDIA LLCI AM CLASSIC HIP HOP

RAW RADIOJEM’APELLE LLC

THE BRANDiAM Classic Hip Hop “The Movement”

The entity, iAM Classic Hip Hop, is an entertainment organization that offers innovative, inclusive and authentic forms of venues that target metropolitan communities. Not only does the company market and promote, but it will also launch of the company’s first properties, ICHH/RAW RAdio and iAM Classic Hip Hop.com.

The iAM Classic Hip Hop Campaign is a movement birthed out of KLS Media Group, LLC in Atlanta, Georgia, in 2009. Since its inception, the campaign has been dedicated to filling a void in the Hip Hop community desirous of an authentic Hip Hop lifestyle that resonates in the public and abroad. The goal of iAM Classic Hip Hop is to focus on identifying and solidifying an ever-growing Urban Market that unabashedly has an affinity for Classic Hip Hop music, arts, and culture as well as “Bridging The Gap” between generations that been reared in the Hip-Hop Culture

and re-inventing the concept of urban media and creating the next evolution for global online communities. We’re out to mobilize the foundation, culture and energy of a core group that changed 21st Century America.

The R.A.W.Radio broadcast will be the voice to millions of Hip Hop enthusiasts who may be disenfranchised with the current resemblance of today’s Hip Hop music. Since the internet offers limitless avenues with regards to broadcasting, we will not only cater to our Atlanta, Georgia core base, but we will also impact those living in other cities in the U.S. and around the globe. Our programming will reflect our core demographic, which are: 25-50, urban, college educated, and both blue and white collar workers. These individuals are the kids that were staying up late to listen to the late night radio mixes, actually touched a mix tape, watched Beat Street or Krush Groove first hand, or were chastised by society because they didn’t understand who we were or what we were doing during that time. Our ability to market to this clientele will ultimately prove to be our greatest asset as we expect our audience to grow each day.

Consumers are shifting away from listening to traditional terrestrial broadcasts by using their smartphones and other media management tools such; as tablets IPods', and MP3 players to listen to internet radio which aids in a company reach a larger audience and stand out to a global demographic.

Online advertising facts

More than eight in 10 Americans (85%) now have internet access

An estimates 27 million Americans have listened to a podcast in the last month

Weekly online radio audience is up nearly one- third in the last year

Seventeen percent of Americans aged 12 or over listened to online radio ever week; the

size of the weekly online radio audience has more than doubled since 2005

0%

20%

40%

60%

80%

100%

127,000,000Listeners per month 0

33.33% 1yr. avg.

0.85

900,000 Listeners per day

28.56 Listeners per day

264.00% 8yr. avg.

0.825

7500 hrs. per day

14.37 avg. Listeners per day

528.00% Avg. every 2yrs.

Actual 12 month average Average