Klood Presentation

The traditional rules of communication, customer engagement and marketing are changing at a mind boggling rate. offers SMEs the opportunity to navigate

this complex world at a very low price.

It took radio

38 YEARS to reach

50 MILLION listeners

Terrestrial TV took

13 YEARS to reach

50 MILLION viewers

The Internet took

4 YEARS to reach

50 MILLION people

In less than

1 YEAR Facebook added 200 MILLION

users

THE FACTS

More than 1 million businesses have a

presence on Facebook.

34% of bloggers post opinions about products & brands

25% of search results for the world’s 20 largest

brands are links to user generated content

YouTube is the 2nd largest

search engine in the world.

50% of internet traffi c in the UK is for Facebook.

THE FACTS

provides SMEs with a complete packaged service to manage their online presence

and social network interactions. The Klood combination of dedicated client resources supported by leading edge

technology raises awareness of brands, products and services, and most importantly increases

profitability.

is a new kind of web services agency for

the digital and social network era. A combination

of creative thought and innovative technology

allows Klood to deliver its clients an unrivalled service

in this digital age.

WHAT IS KLOOD?

Klood connects businesses to existing and new customers through multiple channels. Klood removes the complexity and expense associated with managing on-line presence.

THE KLOOD ECOSYSTEM

Source: Social Media ROI: Socialnomics

*All costs exclude internal or agency management costs

Company sales with highest

levels of social media

Company sales with least social

activity

“ Companies who mange their social media effectively

outperform their peers in company sales and profi t performance.”

“£10,000 spent on a direct mail

campaign on average yielded 200 new

customers.”

“£5,000 spent on billboard or magazine

advertising on average yielded 300 new

customers.”

Minimal cost spent on a well crafted Twitter campaign

on average yielded 1800 new

customers.+18%

-6%

THE BENEFITS

By engaging with social media now and aligning this with your existing on-line presence, you are capitalising on the opportunity of a generation to build a long-term strategic asset for your business.

will build and develop your on-line presence and keep your content fresh and exciting which will:

Increase number of facebook fans, twitter followers and website visitors

Allow your business to interact with its customers

Dramatically increase the size of your customer database & deliver targeted sales campaigns

Deliver cost effective communications

Obtain real time feedback on products or services

Multiply the number of customer referrals & recommendations.

Allow you to manage demand for your products and services

Increase interaction with your customers, so you’re not out of mind, when you’re out of sight

Create brand advocates

Increase sales opportunities

THE BENEFITS

Klood has dramatically enhanced our on-line presence and social buzz!!! Working with the team at Klood we have substantially increased our customer database and now use social media to engage with our customers in a more productive way - through product feedback, new design reviews and customer competitions. This has seen us increase in sales and most importantly we now have a higher proportion of repeat customers

Managing Director, Multisport Distribution

Klood has taken what we see as a complex problem and freed us up to get on with the core elements of our business.

SALES BENEFITS

Blog Construction

Facebook Page Construction (or enhancement)

Twitter Set-up

Initial Facebook / Twitter Competition

Video Channel (if applicable)

SEO Review

Home Page – News Window

Regular Facebook Communication

Regular Tweets

Series of Facebook Campaigns (Competitions, Ballots, Coupons)

Blog Updates

Regular Analytics

Increased Customer Database

Improved SEO

Increased traffic to website & increased customer interactionProduct Feedback

Strong Facebook, Twitter community

*Not all benefits are for all services

Clean, segmented customer database

Improved product and/or service design

Enhanced Brand Awareness

Consistently higher SEO rankings

Customer / User Advocacy

Improved SEO

Customer Loyalty

Reduced Marketing Costs

6Months

Start Up 12+

Months

KLOOD TIMELINE

You have a dedicated Klood manager who sets your agenda for the week and manages the content on your behalf, scouring local and national content relevant to your business to deliver enriched customer interaction

The Kloo engine efficiently manages your on-line presence across Twitter, Facebook, YouTube, your Blog and your home page. Letting you communicate to more people and faster than previously imaginable, spreading like wildfire.

Using best in class analytics tools the Klood Team feedback and report on the impact of all these activities and utilise lessons learnt to further improve your on-line presence.

You as a business set the parameters for interaction e.g. themes of tweets & updates, type of promotions, areas of interest.

HOW IT WORKS

A forum for product or service feedback, and test new ideas with your customer base quickly and effi ciently.

The Klood Team will set up and manage your company’s Facebook page.

Frequent updates on the status of your business

Social Media activity is monitored and analysed to improve effectiveness.

Will increase followers through customer interaction, promotions, competitions and increased interaction.

Can act as an additional window into your online shop

HOW IT WORKS

A forum for product or service feedback, and test new ideas with your customer base quickly and efficiently.

The Klood Team will set up and manage your company’s Twitter Feed

Impact of Social Media activity monitored and understood to improve effectiveness.

Will increase followers through customer interaction, promotions, competitions and increased interaction.

Frequent tweets about your business; promotional offers, product developments, general news.

Customer competitions which drive traffic and activity to your home page

Social Analytics to illustrate the impact these updates have on your business performance.

Increase the size of customer database to support targeted e-campaigns.

HOW IT WORKS

The Klood Team will set up and manage your company blog – this will be appended to your website and will the central hub of communication activity for your business – Updates will be automated between your Blog, Facebook & Twitter.

Keep messages and marketing activity consistent across all mediums – Twitter, Facebook, Website etc.

Drive fresh and meaningful content to your website.

Improve your company’s organic search engine rankings.

Regular vibrant updates to your customer base

Autolink to Facebook & Twitter

HOW IT WORKS

The Klood Team will set up and manage your company’s YouTube Channel.

The Klood Team can take your raw video footage and turn this into a professional digital presentation.

Another channel from which customers can find your products or services

HOW IT WORKS

The Klood Team will undertake activity to monitor and improve your SEO and ultimately increase traffi c to your company’s website. The frequency and intensity of this activity is dependent on the service level accessed.

The Klood Team will keep news and images current on your home page with links to Twitter, Facebook and WordPress blog updates

Klood will create links between your existing web page and the new content sources they are creating (such as Twitter and WordPress) to ensure that your company’s web page is constantly updated with fresh content.

Regular vibrant updates to your customer base.

HOW IT WORKS

PRICINGService Bronze Silver Gold

Facebook page construction + associated promotions • • •Facebook page management level 1 • • •BASIC Facebook & Twitter sweepstake/competition/offer • • •Twitter account set-up • • •Twitter account management level 1 • • •Website news update • • •SEO level 1 • • •HTML newsletter campaign level 1 • • •Blog (Standard) • • •Facebook page management level 2 • •STANDARD Facebook & Twitter sweepstake/competition/offer campaign • •Twitter account management level 2 • •YouTube channel creation • •YouTube or Vimeo “My Channel” administration • •SEO level 2 • •HTML newsletter campaign level 2 • • •Blog (Premium) • •Facebook page management level 3 •PREMIUM Facebook & Twitter sweepstake/competition/offer campaign •YouTube video creation • •SEO Level 3 •HTML newsletter campaign level 3 •Google Adwords management (excludes cost of Adwords – paid for by client separately) •

Please refer to SLA sheet for full description of what each service entails

Monthly Charge From £299.00 £499.00 £699.00

£500.00 £650.00 £750.00Set Up Fee