King of the kitchen power point final12222

King of the kitchen

By Anna, Pearl, Jovana and Grace

What? Our app aims to promote healthy and easy home

cooking, regardless of how little or how much is in your fridge. It specializes in offering you a delicious and easy recipe from a range of any ingredients. Simply type in the ingredients in your fridge into the search engine, and instantly quick easy and healthy recipes will be provided. Our app also includes Fridgebuddies, where you can share and like recipes, Around the World; where you can choose which cuisine you wish your food to be from, and saved meals where you can save meals you loved. .

Who? Our app has a versatile target audience, but is

aimed mostly towards university students, trying to help those who commonly struggle to maintain a constantly healthy and delicious diet.

When? Our app is ideal for every day use, usually

within the comfort of ones homes, mainly at dinner time as this is when the most time is spent prepping for a meal, but also at lunch and breakfast too.

Where? Within the comfort of one’s own kitchen, or

usually within a house as the app is based around the idea of home cooking, but would also require internet for specific searches for recipes etc.

Why? Our app has been created because there is a

space in the food market for an original app that promotes healthy home cooking for students without being overly expensive.

The problem…

A large number of students gain between 14 and 28lb in the first year, some gain up to 70lb by the time they graduate, the survey found.

A culture of stress, drinking, and unhealthy eating induced this.

Six in 10 said they have fast food meals between three and five times a week.

A third said they would be unable to cook spaghetti bolognese from scratch.

The average student gains TWO STONE in the first year of university - with the main reason for 'freshers' flab being stress.

The questionHow can we solve the unhealthy eating habits

found in so many university students?Eating habits that are so detrimental that the

average student gains two STONE in the first year alone!

How can you provide students with easy recipes when they’re freshman years work burden is time consuming enough?

The answer!• We believe that our app solves a genuine

problem within the UK. • We think that because the recipes are all in a

portable and accessible app, plus it is on a mobile which is the one essential that every university student would own.

• Furthermore, the social aspect of the app would encourage students to use it more.

“I think this app is a great idea – I really do. I’ve never heard of anything like it you should be

proud!

ACTUAL QUOTES

Competitors in the market Our app is aimed at the food market in the app

store , and although this is obviously a competitive market, we think our app could still be successful because our app targets a unique but prominent app which no other apps target. Furthermore, many chefs like to have their own individual app promoting themselves, but here the user can enjoy all cooking styles.

Competitors in the market

Our apps core features…

• Internet based, big selection • Uses cloud computing so the app takes a lot

less data• Being specifically aimed at university students• Offers recipes and easier healthy

meals/alternatives• Has an engaging social aspect

MVP User Stories• When building a Minimal Viable Product (MVP) the goal is to build something as

quickly as possible, release it to the world and get feedback. Then improve and continue building.

User stories:A user signs up to the app and gets value from using the app to promote a healthier

lifestyle for them while they are at university. This lifestyle helps ease stress and the user then finds everything on their busy schedule easier to manage as a result of this.

EXAMPLE 2: A user signs up to the app, linking it with their Facebook account and then enjoys using the internet to browse what friends have made and posted, including finished recipes and pictures of their own meals.

Flow of app and user feedbackFRONT PAGE

WHAT’S IN YOUR FRIDGE?

SAVED MEALS

AROUND THE WORLD

FRIDGE BUDDIES

OPTIONS

Oscar,18,student: I really like the idea of Around the World, as you can explore food from lots of different cultures and enjoy food from all over the globe. Julie, Full-time mum,37: I love how you can enter the ingredients in you fridge into the app and it produces recipes with those ingredients [What’s in your Fridge?]. I’m not great at cooking and this will really help me to produce healthy food quickly.

Wireframe 1• This wireframe shows

our homepage. When tapped, the fridge door will swing open to reveal 5 hyperlinks: What’s in your fridge, Around the World, Fridgebuddies, Options and Saved Meals

Wireframe 2

• This wireframe shows the homepage for Around the World; where a user clicks on a location on the globe to indicate where they want their recipe to be from.

Feasibility, data content technical

Our app will use the recipes from professional chef, Allegra McEvedy. These recipes will be obtained with her permission therefore we are not breaching private data. We will also use the recipes/ links to recipes of other chefs, once we have got their permission. This means customers using our app will need internet access. Our app is based on a simple idea: to provide people with quick, easy and healthy food.

Business case and customer pledges

• Our app is unique, and we are convinced that it will be very popular, as it appeals to our target market. Our USP is strong – and with its additional features our app is truly one of a kind.

Marketing strategy

• We will provide a free trial run of our app for three days. Customers will then be able to purchase our app for 69p. At this bargain price, our app is of great value. We also have plans for an advert in the pipeline.

Our team, Little Chefs, is developing the platform King of the Kitchen.

To help university students solve the problem of eating unhealthily by providing

them with an easy cooking alternative!

Anna, Pearl, Jovana and Grace

Pearl, Jovana, Anna, Grace