Kindra Watters Georgia CTAE Resource Network 2010 Consumer Goods and Services
Jan 21, 2016
Kindra Watters
Georgia CTAE Resource Network
2010
Consumer Goods
and
Services
GPS Focus Standard
FCS-CA-4› Students will identify effective practices for
purchasing consumer goods and services A. Explore the effect of advertising on
consumer decisions. B. Identify consumer rights and
responsibilities. C. Evaluate ways to solve performance and
design problems, billing errors, or misunderstandings to satisfy the consumer.
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GPS Focus Standard…Continued
D. Identify the major differences between basic contractual obligations, warranties, and contracts.
E. Explain the process of comparison shopping.
Effect of Advertising on Consumer Decisions
Advertising “tells” the consumer about their product and why the consumer should purchase it.
Advertisers-the companies/businesses that place the advertisement.
Media- the various mediums used to convey a message. (medium is singular for media which is plural).
Types of Media for Advertising
Direct Mail Magazines Billboards Marine/Air-displaying ads at games or
events on a boat or plane Electronic:
Radio and television Internet Infomercials
Print Advertisements
Newspapers› Include classified
ads Jobs Items and tickets
for sale Yard sales
› Example newspaper:
The New York Times
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Print Advertisements…Continued
Magazines› Advertise throughout
the periodical Periodical-another
name for written and bound material
› Example magazine: Southern Living
Buyer Beware
DECEPTIVE ADVERTISEMENTS:› If it is too good to be true.› If it asks you to send money before you
receive the product.› If you have to give your personal
information.› If you have to work for free before a wage
agreement is met.
Statistics regarding advertising› http://www.plunkettresearch.com/
Industries/AdvertisingandBranding/AdvertisingandBrandingStatistics/tabid/70/Default.aspx
› http://www.entrepreneur.com/encyclopedia/businessstatistics/article82676.html
Effects of Advertising
Advertising Explained
Interactive Website› http://www.ftc.gov/youarehere/pages/
parents_and_teachers.html FTC’s WEST TERRACE:
› Shuman’s Shoes Lesson: Ads and Endorsements There are lots of different kinds of ads. Here, visitors can design their own poster for a shoe sale or listen to a popular DJ’s endorsement to determine whether it’s an ad. Market-Match Wireless
› Lesson: Targeted Marketing Businesses use target marketing to reach specific audiences. Visitors can learn more about target marketing by matching different styles of cell phones with their target audiences. Play this matching game again and again to beat your best time. Gr8 Gadgets
› Lesson: False or Misleading Ads Misleading ads cause lots of problems for businesses and consumers. Visitors watch a misleading commercial and then learn how it has caused problems for everyone involved. They also learn how the FTC prosecutes companies that intentionally mislead consumers.
Consumer Rights and Responsibilities
Role of federal government in assuring the rights of consumers › http://www.ftc.gov/
bcp/about.shtm› http://www.ftc.gov/
bcp/edu/pubs/consumer/credit/cre01.shtm
Rights Responsibilities
Right to safety Responsibility to use products safely
Right to be informed Responsibility to use information
Right to choose Responsibility to choose carefully
Right to be heard Responsibility to speak up
Right to redress (legal action on violations of laws)
Responsibility to seek redress
Right to consumer education
Rights to service
Responsibility to learn
Responsibility to reward good service
Consumer Rights and Responsibilities
Resolving Customer Complaints? Billing Errors? Misunderstandings? Contact the company and calmly discuss the situation. Make a complaint-in person; by mail; or by phone. Keep a copy of
everything sent and follow the company’s complaint procedures. If needed, take further action: contact state or federal agency; the
Better Business Bureau (BBB) or take legal action, consult an attorney.
Small claims court- a way to recover and come to a settlement over a legal matter.
Source: The Creative Living Textbook
Consumer Complaints
Warranty-a guarantee for a length of time that the consumer can depend on a product that will not be defunct.
Contract-a binding agreement that lists services/product performance expected for a duration of time.
Warranties and Contracts
Comparison Shopping
Comparison Shopping Video› Brain Pop Subscription Required
http://www.brainpop.com/math/problemsolving/comparingprices/preview.weml
Where is the better buy? Store A or Store B
Store A
Store B