kimberly clark marketing assngmt

Marketing management Kimberly Clark

MADE BY:MEGHNA MAHAJAN

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premier global health and hygiene company

INTRODUCTION

Kimberly clark is an American corporation.

Founded in 1872 in Neenah, Wisconsin U.S.

Type :public company Headquartered : Dallas ,Texas . CEO ; Thomas. J Falk. Revenue ; $19.1billion (2009). Company sells its products in 150

countries. Manufacturing units in 41 countries. Employees : 56,000 (2010) Stock Exchanges: New York Midwest

Pacific

Kleenex and Scott, Kimberly-Clark is the world's leading maker of tissues and paper towels.

It ranks just behind Procter & Gamble as the US's 2nd household and personal care manufacturer.

The company doubled in size in 1995, with its acquisition of long-time rival, the Scott Paper Company.

Much of the group's attention is focused on its battle with P&G in :

Diaper, Bathroom tissue, Paper towel market. K-C can console itself with the knowledge that it

still outranks its much larger rival in paper products; while its Huggies brand is a close second in the global nappy market.

Estimated global measured advertising expenditure of $359m in 2009, making K-C the world's 85th advertiser.

Kimberly-Clark Corporation Board of Directors

G Craig Sullivan, Director.

Thomas J Falk, Chairman and Chief Executive Officer .

Robert W Decherd, Director.

John R Alm, Director.

Mae C Jemison, Director.

James M Jenness, Director .

Marc J Shapiro, Director .

1) WHAT BUSINESS ARE THEY IN

Group’s 1st business was operating paper mills, that produces mostly paper-based consumer products.

It’s a major producer of premium business and technical papers.

Market leader in health care products. No.1 producer of examination gloves in

united states. Revenue :$19.1billion (09)

Four Global Businesses

Personal careDiapers, Training/Youth/Swim Pants,Incontinence Care, Infant and Child Wipes.

2009 Sales of $8.4 BillionOperating Profit Margin 20.8%

consumer tissueFacial Tissue, Bathroom Tissue, Paper Towels

2009 Sales of $6.4 BillionOperating Profit Margin 11.5%

Cont….K-C Professional & OtherDisposable Health & Hygiene Products form Away-From-Home Use, including Facial Tissue, Bathroom Tissue, Paper Towels, Wipers, Protective/Absorbent Products for Do-It-Yourself Use, Safety Products; Nonwovens.2009 Sales of $3.0 BillionOperating Profit Margin 15.4%

Health careSurgical Drapes and Gowns, Infection Control Products, Face Masks,Exam Gloves; Respiratory, Digestive Health, Pain Management andOther Disposable Medical Devices.

2009 Sales of $1.4 BillionOperating Profit Margin 17.8%

global sales of $2+ billion annually for consumer tissue & k-c professional products

Global Brands

world’s first facial tissue & today well over a $1 billion business

foundation of our $4.7 billion diaper business

Pioneered the retail incontinence care category in the u.s.

Vision

"

To enhance the Health, Hygiene and Well Being of People Everywhere, Every day."

VISION:

Mission

"To enhance the Health and Hygiene of people in Africa through quality, trusted and intelligent solutions that clean, care and protect."

Cont….

Premier: Our goal is to be a leading competitor with a No. 1 or No. 2 market share in key markets and an indispensable partner to customers. We strive to achieve sustainable sales and operating profit and meet earnings targets.

Global: Having a global perspective and mindset. Leveraging our scale and being nimble and fast. Driving growth of our global capabilities, portfolio management and organizational effectiveness to help us better meet the needs of our customers, shoppers, choosers and users.

Health and hygiene: Creating innovative total solutions and moving into new market spaces supports our mission to enhance the health, hygiene and well-being of people every day, everywhere.

Values

Team work Creating synergy in working towards shared

goals through unconditional participation as a member of a team, of which one may not necessarily be the leader and contributing even when the team is working on something of no direct or personal interest.

Caring for others Caring, accepting and communicating an

understanding of others’ feelings, perspectives, values and belief systems and taking an active and emphatic interest in these concerns.

CONT……

Innovation An openness and ability to generate imaginative

solutions to business problems through being acutely aware of and responsive to opportunities and innovative action and being flexible in responding to change.

Superior performance Making the best use of the company’s resources to

attain superior levels of performance for self, others and the organisation; thus successfully achieving the company’s purposes and objectives whilst also meeting the company’s responsibilities to all stakeholders.

Scott The Scott Paper Company is a USA-based

corporation which manufactures mostly paper based consumer products.

Scott Paper was founded in 1879 in Philadelphia, Pennsylvania by brothers E. Irvin and Clarence Scott.

Its credited as being the first to market toilet paper sold on a roll. They began marketing paper towels in 1907, and paper napkins in the 1930s.

In 1995 Scott Paper merged with Kimberly-Clark which continues to use the Scott brandname. Scott Paper Limited, formerly a Canadian subsidiary.

Following the merger with Kimberly-Clark, the Baby Fresh brand was sold to Procter & Gamble and is now sold under the Pampers brand.

Net sales & profits of K-C

personal care consumer tissue

k-c professional & other

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

net sales

operating profits

Financial overview

Net Sales $19,115 Operating Profit $ 2,825 Net Income Attributable to K-C $ 1,884 Cash Provided by Operations $ 3,481 Dividends Declared Per Share $ 2.40 Total Assets $19,209 Ratio of Total Debt and Redeemable Securities to Capital 53%

BRANDS

KLEENEX SCOTT WYPALL

KIMTECH

KLEENGUARD KIMCARE

JACKSON

PRODUCT CATEGORY

• TOILET PAPER• FACIAL TISSUE • WIPERS • APPAREL • GLOVES • MASKS& RESPIRATORS • EYE PROTECTION • AIR FRESHENER • PAPER NAPKINS• DISPENSERS

PRODUCT MIX

TOILETRIES DIAPERS HEALTH CARE

KLEENEX DEPEND K-C MICROCUFF ENDOTRACHEAL TUBES

SCOTT NAPKIN HUGGIES K-C INTEGUSEAL MICROBIAL SEALANT

VIVA GUDNITE K-C EXTERNAL FEEDING TUBES

COTTONELLE LITTLE SWIMMERS PAIN MANAGEMENT

SCOTT PAPER TOWEL

SCOTT BATH TISSUE

Company Strategies

Manage portfolio to balance growth, profitability and cash flow.

Invest in brands, innovation and growth initiatives.

Deliver sustainable cost reduction.

Disciplined capital.

Marketing strategy

To support the innovations and to build brand equity across their portfolio, they continued to invest behind our brands.

In 2009, they have increased their strategic marketing & spend by more than $140 million in local currency terms. Main focus on connecting with audiences in innovative ways, deploying strategies that bring consumers information on our products on their terms at the times and places they want to receive it.

Business unit strategiesWin globally in Personal Care: K-C will grow its strong positions in this

high-margin business by leveraging its powerful brands and providing winning innovations.

Drive rapid growth throughout k-c international with a particular focus on china, russia and latin america: K-C’s business in Asia, Latin America : the Middle East, Eastern Europe and Africa will continue to execute targeted expansion and growth plans, & take advantage of attractive market opportunities and deploy K-C’s strong brands and innovation capabilities.

Cont…

Targeted growth and margin improvement in consumer tissue: K-C will bring differentiated, value-added innovations to grow and strengthen its brands while focusing on net realized revenue, improving mix and reducing costs.

Grow in higher margin segments in K-C Professional (KCP)and Health Care: K-C will continue to shift mix to faster-growing,higher-margin segments within KCP and Health Care, including safety and wiping in KCP and medical devices in Health Care.

Revenues by business

44%

33%

16%

7%

PERSONAL CARE CONSUMER TISSUE KC PROFESSIONAL HEALTH CARE

REVENUES BY GEOGRAPHY

NORTH AMER-ICA53%EUROPE

16%

ASIA,LATIN AMERICA AND

OTHER31%

PRODUCTS

PRODUCTS IN GERMANY

PRODUCTS IN MEXICO

PRODUCTS IN RUSSIA

PRODUCTS IN S.A.

SPAIN

UNITED KINGDOM

COMPETITORS

Georgia-Pacific LLC.

P&G.

KRUGER.

Johnson & johnson.

ABC

ABC

ABC has invested heavily in manufacturing facilities in Australia and New Zealand. They are in the final stage of Australia’s most advanced high tech paper mill in Sydney.

They have also developed significant export markets, taking Australian tissue products to the world.

ABC is the only major tissue product company owned by Australians.

ABC products

Toilet tissues Facial tissues Dispensers Hand towels Table covers Hand cleanser systems.

Georgia pacific

Is an American pulp and paper company. Based in Atlanta, Georgia.

One of the world's leading manufacturers and distributors of tissue, pulp, paper, packaging, building products and related chemicals.

As of fall 2008, the company employed approximately 50,000 people at more than 300 locations in North America, South America and Europe.

The Georgia-Pacific, Broadway facility, Green Bay, WI. Formerly owned and operated by Fort Howard

It is a division of the private US conglomerate, Koch Industries

Brands of GP

Angel Soft toilet paper Brawny paper towels Dixie plates, bowls, napkins and cups Mardi Gras napkins and towels Quilted Northern toilet paper Soft 'n Gentle toilet paper Sparkle napkins Vanity Fair napkins Zee napkins

Home products

BATH TISSUE BUILDING & REMODELING DIXIE CUPS & TABLEWARE HOME & OFFICE PAPERS NAPKINS PAPER TOWEL

Georgia Pacific Tissue product.

Strategy of GP

By facebook. :facebook personality quiz.

By coupons :save on your nexr purchase.

Money back gurantee.

Procter & Gamble

P&G Home Products Limited is one of India's fastest growing Fast Moving Consumer Goods Companies.

P&G's global brands such as Ariel and Tide in the Fabric Care segment, in Hair Care segment: Head & Shoulders - world's largest selling anti-dandruff shampoo; Pantene - world's No. 1 beauty shampoo; and Rejoice - Asia's No. 1 shampoo.

P&G Home Products Limited is a 100% subsidiary of The Procter & Gamble Company, USA.

In India, has carved a reputation for delivering superior quality, value-added products to meet the needs of consumers

Procter & gamble

Personal care Products

OLD SPICE SECRET COVER GIRL ALWAYS TAMPAX AUSSIE HEAD& SHOULDER HERBAL ESSENCES PANTENE PRO-V HYDRIENCE

CONT….

MISS CLAIROL NATURAL INSTINCTS NICE n EASY CAMAY IVORY OLAY SAFEGUARD

HOME PRODUCTS

FEBREZE CASCADE DAWN BOUNCE DOWNY MR.CLEAN SWIFFER CHEER TIDE BOUNTY CHARMIN PUFFS PRINGLES

HEALTH & WELLNESS

METAMUCIL PEPTO BISMOL VICKS CREST FIXODENT SCOPE OLD SPICE SECRET P&G PHARMACEUTICALS.

Baby & family solutions.

PAMPERS IVORY SNOW WHITE BOUNTY CHARMIN PUFFS

About Charmin

Charmin is the #1 US toilet tissue. Manufactured by Procter & Gamble, it is

one of the company's top-selling brands, with a value of well over $1bn per annum.

Available in a number of different variants including wet wipes, and even a low-price value version,

the brand was gradually launched around the world rolling out in the UK and Germany as well as several other European, Asian and Latin markets..

charmin Charmin products

Kruger

The Tissue Products business unit includes four Kruger Products mills in Canada, one mill in Memphis, Tennessee. The Kruger Family also owns interests in tissue mills in Latin America..

  Kruger Products L.P. is Canada’s leading manufacturer of quality tissue products for household, industrial and commercial use.

The company’s Head Office is located in Mississauga, Ontario. The Kruger Products Mills in New Westminster (British

Columbia), in Crabtree, Sherbrooke and Gatineau (Québec) and in Memphis (Tennessee) have a combined papermaking capacity of approximately 294 000 gross air dried metric tonnes (GADMT), which represents 37% of Canada's total installed tissue manufacturing capacity.

Canadian and US consumers have grown to trust Kruger Products' familiar brand names, logos and advertising icons.

Brands kruger

Cashmere :bathroom tissue. Scotties : facial tissue Purex softest, most luxurious bathroom

tissue. Sponge towel paper towel to clean

household mess. White swan bathroom tissue, facial

tissue, paper towels and napkins. White cloud bathroom n facial tissue. Premium ,Bathroom tissue

Cont…..

These all are established and dependable household products that deliver reliable quality and value.

Ongoing product development and improvement ensures that Kruger Products brands continue to meet genuine consumer needs, by maintaining superior value for our customers and delivering sustained business growth.

Johnson & johnson

From the moment of birth and throughout life, a baby needs a mother's loving care. At the JOHNSON'S® Brand, we know that providing that care is both an art and a science.

For over 100 years, they've dedicated ourselves to understanding babies and the special nurturing their eyes, skin, and hair require.

They use that knowledge to provide mothers with safe, clinically proven mild, and gentle products. But they don't stop there.

The products also engage the senses, evoke positive emotions, and ultimately enhance the loving bond between mother and baby.

REVENUE OF J&J : US$61.9

Products

BABY’S SKIN BATHTIME BEDTIME PLAYTIME NATURAL

Baby care need CLEANSE or WIPES MOISTIRIZER HAIR CARE DIAPER CARE SUN PROTECTION NURSING

About product

JOHNSON'S® Hand & Face Wipes. JOHNSON’S® Hand & Face Wipes were

designed to gently and effectively remove dirt and germs from baby’s hands and face anywhere, anytime.

Made with our NO MORE TEARS® Formula, these wipes are as gentle to baby’s eyes as pure water.

Helps wipe away dirt and germs Alcohol free. ALWAYS MILD & GENTLE™