KILLER KPIs: TURNINGDATA INTO Gs @AnnieCushing annielytics.com
Killer KPIs: Turning Data Into Gs
Dec 02, 2014
This presentation provides practical advice for how to create reports in Google Analytics that help you monitor your organic and paid search campaigns.
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KILLER KPIs: TURNINGDATA INTO Gs
@AnnieCushing annielytics.com
BOUNCE RATE
BOUNCE RATE DEFINED
EXCEPTION: BLOGS
SEGMENT EVERYTHING
SEGMENT BY MEDIUM
TO SEE A COMPARISON
step 1: click the comparison icon above report
step 2: choose bounce rate from drop-down
QUICK ASIDE: LIE DETECTOR TEST FOR DIRECT
step 1: start to type “referral” in filter
step 2: filter referral report by “mail”
SEGMENT BY COUNTRY
Get this report
CONFIRMED BY GA
SEGMENT BY PLATFORM
MOBILE VS DESKTOP
Get this report
OUCH!!!
PAGE LOAD TIME
HELPS BOTH PPC AND ORGANIC
SEGMENT BY MEDIUM
TWO OF THEIR TOP MEDIUMS ARE MAD SLOW!
Get this report
SEGMENT BY COUNTRY
SEGMENT BY PLATFORM
AVG PAGE LOAD TIME OF MOBILE IS > 2XS DESKTOP
Get this report
FIX YOUR PPC LANDING PAGES ON MOBILE
TOOLS TO MEASURE SPEED
GTMETRIX.COM (MY FAVE)
GTMETRIX.COM
PAGESPEED INSIGHTS
ALL THE MARKETING TOOLS!
Get them! Get them now!
VISITS WITH CONVERSIONS AND/OR TRANSACTIONS
BUILT-IN ADANVANCED SEGMENTS
OR JOIN THE TWO
WHEN I APPLY THE “VISITS WITH CONVERSIONS OR TRANSACTIONS” SEGMENT TO MY MEDIUM REPORT…
(Brace yourself)
CONVERSION PATH
BROKEN LANDING PAGES
step 1: apply the custom Landing Pages by Medium report (get it here)
step 2: click on the medium you want to get landing pages for
step 3: choose the number of landing pages you want
step 4: export as csv
step 5: extra step if you have multiple subdomains in your profile
If you have multiple subdomains AND you don’t have a filter to include hostname (what dah??) I show you how to create reports like this in this Search Engine Land post
step 6: make uris full urls (e.g., start with http://)
step 7: get status codes
SCREAMING FROG: Find out how here (sans Step 4); status codes are in the Response Codes tab
SEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here
LEARN MORE
Summary blog post
bit.ly/killer-kpis-annie
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