Killer Keyword Research Tools for Killer Content

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Killer Keyword Research Tools for Killer Content

Tara Dee West

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Agenda

Content Marketing Cycle

Idea Generator Tools

Keyword Refinement Tools

Questions

@Koozai_Tara

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Content Marketing Cycle

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What is the agenda of your content?

Take

Aim

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Slow to update

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Other News Websites

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AdWords Search Query Report

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AdWords Keyword Tool

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Analysing Competition Levels

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What To Write?• Write for humans not robots!• Don’t stuff in keywords• Use keywords in the title• Do not duplicate content you have written before

Where To Write It?• Guest Posts• Hubs• Write on Google+• Write in the same place as

competitors

What Links Do You Want?• Do not overdo anchor text • Don’t be scared of brand links

they have a strong value

Signs of success:• Comments• Social Shares• Google Alerts• Visitor Numbers• Visitor Engagement

Summary

@Koozai_Tara

Understand the Content Marketing Cycle

Use Idea Generator Tools to understand what people are looking for

Use keyword refinement tools to select the right phrase to target

Start creating ‘killer’ content

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Image Sources

http://gcaptain.com/overboard-sarts-devices/?41264 http://www.flickr.com/photos/fastson/3667663323/ http://flicc.yoihj.com/zhelezo / http://www.plinky.com/prompts/1017/answers?

sort=Newest&page=4 http://www.flickr.com/photos/petit-coco/2177750813/ http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.flickr.com/photos/68751915@N05/6355351769/ http://scorm.com/blog/2011/07/pens-turbo-charging-your-elearning/easy-publish-button/ http://www.bestviral.com/image/7q/copy_paste_babies http://mamaneedsatimeout.com/daily-drama/questions-questions-so-many-questions http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.celestialdelish.com/2011/09/easy-fluffy-scones.html

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@Koozai_Tara

Tara Dee West

/Koozai

/Koozai

[email protected]