kidstory - project presentation

Project Presentation 2015

Proje Sunumu 2015

Our Vision

Make the child-book interaction more fun by using the art of sound and new sound recognition technologies.

We want to improve our kids' reading habbits.

Emre BayrakFounder, Business Dev.

Our Team

Onur BayrakFounder, UX/UI Designer

Basar UnderCo-Founder, Sound Dev.

Melih MutluProject Manager

Hazar IlhanSoftware Development

Mert DogarHardware Development

Ahu AyanLiterary Advisor

Today

Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014

5-15 aged Percentage of Tablet Ownership

2% 23%Increase in last 3 years

27 Hours / Week

3-4 aged Total Media Consumption

Experts' Advice : 14 hours

Paper vs Tablets

Source; Print Books vs. E-books ,The Joan Ganz Cooney Center, 2012

Digital devices distract children from the story, affecting the amount of children recall.

Content ActionsNumber of non-content

related actions are 3x higher in digital devices.

3x

Engagement31% children are engaged

with paper books while only 6% are engaged using e-books.

31%

Parents Know

Source; Pew Research Center's Internet a American Life Reading Habit Survey, November 2012 and November-December 2011

Although the increase in tablet ownership is significant, the readers acknowledge that print books are best for children.

Parents who read print books

in last 12 months.

The readers who say print book is better for reading with a child.

86% 81 %

Proje Sunumu 2015

Our Challenge

How can we preserve the benefits and pleasure of a paper book while using the new and the advanced technology to motivate the

reading experience?

A mobile application that listens and simultaneously plays the related music or

sound effects while you are reading a story to your child.

How It Works?

Select a book from the Kidstory's library and leave your mobile device away.

How It Works?

While you are reading, Kidstory listens using sound recognition technologies and follows you where you are in the story.

Kidstory plays related sound effects during the whole reading experience.

With Kidstory

Kidstory provides curiosity, fun and imagination. Improves and motivates the shared-reading experience using content

related sound effects.

Thank You!