25% 75% 2017
GROSS MARGINEARNED ON EVERY SALE
85% 2020
CUSTOMER SERVICE
LOGISTICSDROP SHIPPING
PURCHASEBRAND SETUP
Lead time 3.5 days
€ 160bBABY & KIDS FASHION
Source: Fashion United
2016
11.8%CAGR (2016-21)
Source: Digital Market Outlook
ChangeKIDE is
ExclusivityKIDE is
KIDS
“I see Kide as a structured project with a
highly dynamic team and always
market-focused”
As a small brand, Kide took us to places
where we never dreamt before like US,
Russia, Brazil, Europe.
Thank you Kide.”
Raquel RochaOwner & Designer of Baumilha
€ 80
BRAND SETUP COST 130x
€ 10.5k
LIFE TIME VALUE
*4 years projection
85 Brands until now
#300 Our goalBy Dec /18
3k€ Market InvestmentApr 16 - present
40x Market Investment2017
Paid Online Ads
Instagrammers & Bloggers
Automated behavior email’s
Organic Social Media
One-to-one communication
Member get member
Acquisition Strategy
€ 55
CUSTOMER ACQUISITION
COST 4.7x
€ 260
LIFE TIME VALUE
“...you guys have amazing stuff for kids
and what I like the most is organic
material that you are providing..."
Katarina M.United States
Tamara K.United States
Everything came on time and in perfect condition:) thanks so much, I will definitely order for Kide again!” Wendy P.
Belgium
“Just received my purchase. ..
We ❤ it... Many thanks for the friendly and
quick delivery.so easy to make your choice
and to buy. My husband will ask for a
divorce...."
“
A V E R A G E
Time spent on site
Returning visitors (%)
Bounce rate (%)
Returned items (%)
03:36
28,9
35,1
17,3
Sources: www.wolfgangdigital.com , www.ecommercewiki.org and Kide´s data
05:50
40,2
10,6
3,5
150k€
CAP TABLE
69% Nuno Pinto
29% Nuno Ferreira
2% Advisor
Plus
Convertible Note
100k€ Caixa Capital
PRE-SEED FUNDING
CURRENTLY LOOKING FOR
Where to spend
Increase Sales
New team members
Product & Technology
40k€
80k€
30k€
01
EXIT STRATEGY
Acquisition by 2019/2020
Kids’ and baby fashion marketplaces wanting to
expand their brand´s network and market
02Adult´s independent fashion
marketplaces wanting to expand to baby and kid´s
segment
GrowthPedro Costa
DevFrancisco Silva
CTONuno Ferreira
CEONuno Pinto
DevTiago Martins
OpsInês Domingues
OUR TEAM
“Personalization is the holy grail
of marketplaces (...) it´s one of
our biggest priorities for 2017: a
much better personalization (...)”
José Neves (Farfetch) @ WebSummit Lisboa 2016