Pre-pandemic figures IS TAKING TIME Korn Ferry’s Global Marketing Officers Practice surveyed 111 Chief Marketing Officers (CMOs). We looked at the talent shortages they are facing, why their tenure tends to be short, and where they are on their digital journey. SURVEY 2020 SUCCESSOR THE TALENT GAP 4.1 YEARS Average CMO tenure (the lowest in the C-suite) 36 25 WHY ARE THEY LEAVING? 36% say because they were expected to drive change, but not given the resources or the appropriate level of corporate influence to succeed. READY-NOW SUCCESSOR 84% of CMOs last year, felt as though there was no ready-now successor. No wonder developing a successor is a key priority for 80% of CMOs. CMOs MOVE A LOT MOST NEEDED CAPABILITY Analytics/marketing operations BIGGEST CHALLENGE to building a best-in-class team is a shortage of talent HOW ARE CMOS PROGRESSING ON THEIR DIGITAL JOURNEY? We are still in the midst of a digital transformation Digital is our new normal 34% We have not started our transformation 58% 8% 43% of CMOs said that leveraging digital tools and processes was their primary strategy in preparing for success in the changing workplace. Read the report and view our full pulse survey results. About Korn Ferry Korn Ferry is a global organizational consulting firm. We work with clients to design their organizational structures, roles and responsibilities. We help them hire the right people and advise them on how to reward, develop and motivate their workforce. And we help professionals navigate and advance their careers. www.kornferry.com LEARN MORE