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KEY to U TR ECH T
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Page 1: Key to Utrecht Presentation

KEY to UTRECHT

Page 2: Key to Utrecht Presentation

Shauna Jin

TU DelftDavid Keyson [chair]

Daniel Saakes [mentor]

Kiss the FrogAlexander Zwennes

Het Utrechts Archief

Page 3: Key to Utrecht Presentation
Page 4: Key to Utrecht Presentation

Utrecht Archive (HUA)- Connection of HUA to city tours- Communication goals:(1) Focus on the future of Utrecht (children)(2) Spread awareness of city history(3) Create a new, modern image(4) Tie history to real people(5) Present content in new, innovative ways

Gilde Utrecht- Volunteer tourist agency- 50-70 year old tour guides- General and special tours

Page 5: Key to Utrecht Presentation

“There is an opportunity to create a high-tech link between the Utrecht Archive and city tours”

Page 6: Key to Utrecht Presentation

Analysis Design/Development Evaluation/Conclusions

Page 7: Key to Utrecht Presentation

Physical and digital worlds are merging

New design paradigms

Threats...

Page 8: Key to Utrecht Presentation
Page 9: Key to Utrecht Presentation

Side themes

START

create empathycreate connection

make contact

POI - does not matter which path to walk

Prinsenhof

Old ChurchNew Church

Early History

Execution of Balthasar Gerard

Delft Blue

Baize and Beer industry

Chronological Threads

Buildings behindtown hall

Etc.

1. size of group2. pick up point3. other tour groups in the area

Sketch ContextDetail

Detail

Origin of Delfthow Delft came to beorigin of Oude Delftrades

Old ChurchDelft BlueWilliam of Orange

Saint AgathaMonasteryNew Church

originRoyal family

Balthasar GerardEconomics of Delft

related buildings

Threads, themes

triggered by questionsspecial group interest

location dependent on:

Page 10: Key to Utrecht Presentation

Percentage of Visitors

Dutch > 35 yrs

Dutch 25-35 yrs

Other

Utrecht

55-60%20-25%

20%

Page 11: Key to Utrecht Presentation

A Cartmuesographyof

NOTE (how to use this booklet):

- Please bring this book everywhere with you this

week.

- Complete the activity corresponding to each day

of the study.

- Each exercise should take about 10 minutes, but

feel free to record more impressions and thoughts.

- Take notes, doodle, and make it your own.

- Use the stickers and sticky notes freely.

�anks for all your help!

Hi there!

�ank you for agreeing to help me out with my study. For my graduatio

n

project, I a

m looking at the m

useum and city tour ex

periences

and

how transform these s

eparate ex

periences i

nto one linked experien

ce

dialogue. �is b

ook is a part o

f the preparat

ion for the generat

ive

session on Monday the 12th. �

e goal is to have

you start th

inking

about the topic so

you will be rea

dy to share all th

e informatio

n you

already know (but may not have

thought about in a lo

ng time).

�anks for your partic

ipation!

Shauna(name)

Info

rmati

on co

ncern

ing s

tudy

Goal: insight into city & museum experiences

Participants: six participants, 18-35 years

Activities:1. sensitization (1 week)2. generative session (2 hrs) - collaging the “museum experience” - collaging the “exploration of a city”

Page 12: Key to Utrecht Presentation
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able (5) allowed (4) annoying (6) architecture (6) art (13) artist (4) atmosphere (6) bad (10)

bar (6) beautiful (6) being (4) bike (9) book (6) box (8) building (7) built (4) chance (4)

city (48) computer (8) cool (12) days (6) different (9) direction (10)

discover (5) eat (5) enjoy (4) enter (4) everyone (4) everything (24) everywhere (7)

exhibition (17) experience (22) explore (4) fact (5) feel (14) free (4)

fun (8) function (5) going (25) hate (11) headphones (11) hour (10) house (4)

huge (6) important (11) interesting (18) kids (6) laughing (4) learn (12)

link (4) location (6) looking (19) lost (4) lot (32) map (5) modern (5)

museum (99) nature (7) nice (23) night (8) normal (4) outside (5)

paintings (9) parts (4) pay (4) people (31) perfect (5) picture (15) piece (4)

places (4) remember (13) room (10) saying (4) sea (5) seeing (6) seen (6) shop (10)

sit (11) somewhere (6) sound (4) space (4) special (8) spots (4) start (8) story (12)

street (9) talking (6) televisions (4) things (25) think (48) times (5) tour (7)

understand (4) used (4) walk (24) wants (7) whole (10) work (5) world (9) years (5)

Page 15: Key to Utrecht Presentation

Planned Activity

Free Exploration

experience

experience

experience

experience

experience

experience

experience

Goal OrientedExploration

experience

i.e. searching for food

i.e. visiting a landmark

Swerve

Chance

InterpretationExpectations/DesiresTime/PaceMoneyChance/SurpriseContext/ConnectionSocialVarietyBoundariesTechnology

Page 16: Key to Utrecht Presentation

Support people’s natural way of exploring cities

Allow people to make their own connections and interpretations

Leave room for chance encounters

Support social interaction

Page 17: Key to Utrecht Presentation

User Test 2- Day trip Utrecht- Me + 3 friends- Critical interaction moments?- Observe social behavior - sharing/connection making - proximity varies

Page 18: Key to Utrecht Presentation

What to do next? Deciding factors:- Priorities- Hunger level- Interest level- Energy level- Expectation/Cost- External factors (i.e. weather)- Chance

Page 19: Key to Utrecht Presentation

“To design a guidance tool that is used in exploration of Utrecht. The tool should be innovative and non-deterministic, supporting social interaction between two to three people visiting a city. The tool should have a connection to the activities surrounding a visit to the city, Utrecht, as well as the archive. The design should bring in unique aspects of the physical environment of Utrecht. Finally the tool should support a heads up approach to exploring Utrecht.” -- Revised Design Vision

Page 20: Key to Utrecht Presentation

Activities related to travel & sources of content

Gilde

- Tour content- themes- audio- text

- Secrets - places- history- symbols

- Local knowledge

Archive

- City change- Tour content

- images- audio- text- video

- Secrets- history

UtrechtianTourist

- Local knowledge- Secrets/hidden

INFORMAL/Current FORMAL/Static

content generation?BeforePlan

ResearchExplore

DuringPlan

ExploreRecordCapture

AfterUpload

AnnotateRemember

ShareCompare

ACTIVITIES

Page 21: Key to Utrecht Presentation

Table. Morphological ChartTime Before During After

Usage Explicit Intuitive HybridPurpose Tour Exploratory Entertainment

Info Delivery Browsing Storytelling Hybrid

Content User Volunteers (Gilde)

Curated (HUA)

Archive Display archive content

Create archive content

Other

Idea generation - based on: user study, literature, context - first ideas (5) - second ideas (4)

Page 22: Key to Utrecht Presentation
Page 23: Key to Utrecht Presentation

Table. Morphological ChartTime Before During After

Usage Explicit Intuitive HybridPurpose Tour Exploratory Entertainment

Info Delivery Browsing Storytelling Hybrid

Content User Volunteers (Gilde)

Curated (HUA)

Archive Display archive content

Create archive content

Other

Page 24: Key to Utrecht Presentation
Page 25: Key to Utrecht Presentation

Table. Morphological ChartTime Before During After

Usage Explicit Intuitive HybridPurpose Tour Exploratory Entertainment

Info Delivery Browsing Storytelling Hybrid

Content User Volunteers (Gilde)

Curated (HUA)

Archive Display archive content

Create archive content

Other

Page 26: Key to Utrecht Presentation

POI

POI

POI

POI

Interaction point

Focus on the archive...

Second Ideas- combine adaptive tour with revealing archive information

Archive Content- Hand drawn maps- Images that show: o Points in time o Different views (inside, birds-eye) o Famous people o Disappeared things

Page 27: Key to Utrecht Presentation

\\Themes-Formation of Utrecht

Roman beginnings-Canals

WedCommerce

-Religion Religious Center Prince Bishops Dutch Pope Unie van Utrecht Cameren

-Classi�cation of churches Burenkerk Cross of churches Cloisters Schuilkerken

-Hidden city Symbols Streets Traces

Destroyed buildings-Changing perceptions

Controversy of the Neude�at Protecting the past

-Outside in�uence French occupation German Empire

-Tolerance-Architecture

-Famous peopleNettie’s suggested POIs

Bert’s suggested POIs

Page 28: Key to Utrecht Presentation

Three friends take the Key to Utrecht tour. They start in Dom Square where they are automatically delivered audio about the history of Dom Square.

Stand facing the Dom.. Line up your view so you can also see the tower of the Buurkerk...

Views of Utrecht through the past appear. They can scroll through a slideshow and can compare the images with the current city.

As they walk by Jan van Nassau, he beckons them to come closer so he can tell his story.

OK?

You are now standing in Dom Square...from its earliest origin...

In 1674 a hurricane blew through the city of Utrecht...*storm theme plays*... BUZZ!

BUZZ!

10th-16th century

wow, I can’t believe the let these ruins sit on the square for 100yrs

Psst! You there...come closer

I am Jan van Nassau, one of Utrecht’s most important �gures. I played a critical role in the Unie van Utrecht...OK?

UU

UU

UU

When they are done with Dom square, they can decide which area to visit next. The map indicates suggested paths and the themes which can be found at each location.

At Mariaplaats, they can navigate with the zone map

When they are in range of a hidden path, it appears on the map. They can choose to follow the path or continue exploring.

The Eastern church of the kerkenkrius, Mariakerk was destroyed...*theme*BUZZ!

The foundations of church are visible, and an image of the destroyed church appears after the historical facts are given.

Page 29: Key to Utrecht Presentation

Revealing information:- Effort & Proximity- Rewarding exploration

Information revealed:- World: new areas - Areas: secret paths, special information- Objects: statues, symbols, other

Page 30: Key to Utrecht Presentation

Turning o� static navigation solves the sticky GPS issue

UTRECHT TEST 3

DELFT TEST 1

What?- 2 areas: Nieuwekerk, Stadhuis- 2 sub areas: Hugo Grotius close, Hugo psstWhy?- Introduction to mscapes

Issues:- GPS gets stuck- Sub areas are not activated (cannot land user position within the area of activation)

UTRECHT TEST 1

What?- 2 areas of Dom square and Mariaplaats- several sub areas, i.e. Hugo de Groot, MariapumpWho?- Alexander, Laura, and Shauna

Why?- Debug in real space- Initial user feedback

Issues:- GPS is still having trouble tracking the user and getting stuck- Areas interfere with each other

DELFT TEST 2

What?- Improved Delft tour- Wireless headset systemWhy?- Test wireless headsets- Test tour with static navigation OFF

Issues:- The transmitter doesn’t turn on during the tour.- static navigation does work, but there is increased GPS drift, i.e. the user’s position jumps around Knowledge Gained:- With static navigation o�, the GPS tracks the user better.- Areas of activation can be smaller that before.- The channel of the transmitter has to be tweaked while audio is playing.

What?- Design that takes into account GPS drift- Test improved wireless headsetsWhy- Get ready for user test

Knowledge gained:- Disabling nearby areas while audio is playing keeps areas from interfering with each other.- Creating bu�er areas or increasing area size once users have entered a zone can keep them from leaving or triggering on exit events due to GPS drift.

UTRECHT TEST 2

What?- Improved Utrecht tour- bookmarking feature (up to 5)- activate museums when in the areaWho?- TU Delft & company mentorsWhy?- Protoype demonstration for Greenlight meeting

Issues:- Headsets get untuned because the RF transmitter turns itself o�.- Turning stat nav o� introduces GPS drift which means areas can interfere with each other easily.Knowledge Gained:- The design has to take into account GPS drift, i.e. by deactivating other areas when a close by/intersecting area is active.

Wireless headsetsworking

Milestones

sticky GPS

Challenges

Audio is very powerful & should be the core experience

RF transmitter shuts itself o�

stat nav o� means more GPS drift and interefering areas

A low frequency tone keeps the transmitter on

Take into accountGPS drift

Prototype Development

Page 31: Key to Utrecht Presentation

Prototype Evaluation Objectives:

1. Find out if the total experience feels unscripted and if it does, whether it provides added value for the user.

2. To discover when the technology contributes or detracts from the total experience

(user study, expert walkthrough)

Page 32: Key to Utrecht Presentation

15%

19%

7%21%

38%

group leader look at images look around other

6%

13%

13%

15%

53%

2%

22%

1%11%

64%

4%

18%

11%

6%

61%

19%

6%2%

5%68%

5% 4%

12%

20%59%

10%

17%

8%

17%

48%

2%

17%

4%

8%

69%

leader

look images

look around

11%2%

5%

9%

73%

Total

Mariaplaats

Dom Square

User Test 1 User Test 2 User Test 3

15%

19%

7%21%

38%

group leader look at images look around other

6%

13%

13%

15%

53%

2%

22%

1%11%

64%

4%

18%

11%

6%

61%

19%

6%2%

5%68%

5% 4%

12%

20%59%

10%

17%

8%

17%

48%

2%

17%

4%

8%

69%

leader

look images

look around

11%2%

5%

9%

73%

Total

Mariaplaats

Dom Square

User Test 1 User Test 2 User Test 3

Page 33: Key to Utrecht Presentation
Page 34: Key to Utrecht Presentation

“To design a guidance tool that is used in exploration of Utrecht. The tool should be innovative and non-deterministic, supporting social interaction between two to three people visiting a city. The tool should have a connection to the activities surrounding a visit to the city, Utrecht, as well as the archive. The design should bring in unique aspects of the physical environment of Utrecht. Finally the tool should support a heads up approach to exploring Utrecht.” -- Revised Design Vision

Page 35: Key to Utrecht Presentation
Page 36: Key to Utrecht Presentation