“Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions Southern Illinois University Edwardsville.

“Keeping it Personal without getting Dismissed”…and tired!

Todd BurrellDirector of Admissions

Southern Illinois University Edwardsville

• Office of Admissions – 5 units / 25 staff membersAcademic MailingAcademic MarketingAdmission CounselingNew Student ProgramsReview and Processing

• 7 Admission Counselors/Territory Managers

• 13,398 Total Enrollment

• Fall 2007 term1829 Freshmen (7035 applications)1103 Transfers (2709)

P r o s p e c t sI n q u i r i e sA p p l i c a n t s

A d m i t sE n r o l l s !

And so many others…

Prospects•Be early – the first

Don’t be the “last school standing.”

•Communicate effectively with all students you bought the names, use them fully

•Personalized web page (EIP)get even more information

• 2004 – purchased 10,000 names

• 2007 - purchased 30,000 senior namesAlso, purchased 5,000 PLAN names for the first time

More names up front should mean more enrolls at the end!

Inquiries•Parrarel Communication

hard copy with email campaign

•Able to personalize all communication

•Tracking responses / follow up

http://www.siue.edu/prospectivestudents/happybday.htm

•Birthday Greeting

•Chat SIUEemail to all prospects

track data

•Our inquiry pool grew from about 7,000 to 11,200 (2004 to 2007)

•One success of more inquiries – our growth in visits – from 2,800 (03-04) to 9,975 (06-07)

Applications•Apply on-line – communicate even better

•Instant NotificationTo both student and High School Counselor

@ SIUE = 6074 on-line applications to 11,381 (for all levels)

@ EIU = counselor gets an email aboutstudents’ application status

•Utilized ACT AIM/Predictive Modeling to: Target School Visits Make Prospect Phone Calls Encourage Scholarship Application Build Relationship w/ All Students

- especially minority students

To get more applications, we:

Ethnicity Breakdown:

Ethnicty Applications Admits Enrolls2006 2007 2006 2007 2006 2007

African-American 1360 1933 536 788 151 250

American Indian 10 29 8 17 4 4

Asian/Pacific Islander 168 162 122 115 36 41

Hispanic 196 252 125 148 42 36

@ SIUE

Admits•Build Relationship

•Maintain this throughout decision process

•Keep it Personal – while utilizing technology

•Communicate the way (the students) want to communicate

FacebookMy Space

Blogs - http://www.bsu.edu/reallife/ Videos – visit Illinois State University

PodcastsTexts

Google your school – see what is there!

Enrolls•Keep them interested

•Communicate with Parents

•Utilize other university offices

Success:

2005-2006 Goal: 1750 1764

2006-2007 Goal: 1800-1850 1829

Challenges• Staffing• Support

ManagementOITStaff

• Resources• TimeWe know we can do more!

So many good ideas…Do what best fits the institution and your vision and goals

Rewards

Questions?

Your thoughts/ideas…

Thank You!Todd Burrell

Director of AdmissionsSouthern Illinois University Edwardsville

[email protected]