KCMTA Project Review #1

Kansas City Music Teacher’s Association

Destination: MusiqueA Multi-Piano Concert that features 32 performers on 16 grand pianos simultaneously playing duet

repertoire under direction of one conductor.

9/30/11Jonathan Brown

Greg CastroAllison Porterfield 1

Our Team:• Jonathan Brown – graphic design major• Greg Castro – graphic design/filmography

major• Allison Porterfield – graphic design major Roles:• KCMTA Multi-Piano logo (Jonathan)• Theme graphics (Allison)• Theme development/film segments (Greg)

Agenda

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Agenda

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About the client:• Chairs of event chose theme

Destination: Musique• Repertoire features music from all

around the world• Wants to revolve concert around a

global/travel theme Objective: • We will create print and digital

media advertising and branding the concert; this includes invitations, brochures, a website, and social media

• We will create a series of 30 second videos to play in between each musical number, acting as intros/transitions

Target Audience: • Family members of pianists (mostly

ages 13-16) • Audience’s average = ages 40-50

Message:• This concert will take you away on a

trip around the world. Strategy: • Through the unified imagery of travel

in our print, digital, and video media, we will convey our message.

• Our audience will be reached through mature, professional grade product, but with the underlying reminder that this is all centered around their kids.

Timeline: Overall due date December 9th • Multi-Piano Logo (October 7th)• Program Cover Design (October 14th)• Brochure Design (October 28th) • Concert Flyer Design (November 11th)• Social Media (November 18th)• Film Clips for Transitions

Samples of work

Agenda

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Greg CastroAllison Porterfield

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Storyboard

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KCMTA

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Customers• Parents (40-50)• Grandparents (70-

80)• Siblings• Other Relatives• Music Teachers

History Future• Past concerts

have not had media aspect

• Out-dated logo

• Bring life to KCMTA through new logo

• Theme drives the concert

• Keep fun, yet sophisticated

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Greg CastroAllison Porterfield

Client Objectives

Attract more people to the

concert.

Entertain the audience that

attend the concert.

Make performers/audience want to return

the next year.

Make money for the association through ticket

sales.

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Multi-Piano Logo• Used for marketing,

fundraising, t-shirts, email correspondence

• Modern/contemporary Program Cover Design• Uses theme “Destination:

Musique”• Includes logo

Brochure Design• Goes to grant committees,

potential donors, businesses, new teachers

List of Deliverables

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Concert Flyer Design• Hung in public places

KCMTA Social Media• Facebook, Twitter,

Youtube Film Clips for Transitions

• 22 Videos 30-45 seconds each to transition from each piece

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Greg CastroAllison Porterfield

Requirements AssumptionsWhat strategies we plan to use with our client…

What we know the client hopes to accomplish using the strategies…

Requirements & Assumptions

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Project Plan/TimelineLogo

Develpoment/Video Storyboarding(for Multi-Piano

Concerts)

Program Cover Design/Filming of

clips(Destination

Musique Theme)

Brochure Design/Video Editing

Concert Flyer Design/ Video

integration

KCMTA Social Network

(facebook, twitter, youtube)

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Competitor Research Kansas Music Educators Association

http://www.ksmea.org/home/index.php Meyer Music http://www.meyermusic.com/

default.aspx Musika Lessonhttp

://www.musikalessons.com/piano-lessons-overland-park-ks

Kansas City School Of Music http://www.kansascityschoolofmusic.com/KCSM/Index.cfm

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Kansas Music Educators Association

Multiple Districts:• Northwest• North Central• Northeast• Southeast• Southwest• South Central

Have annual recitals

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Meyer’s Music Teach multiple

instruments:• Band• Orchestra• Miscellaneous

Leases Instruments Location:

10122 West 119th St Overland Park, KS 66213

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Greg CastroAllison Porterfield 16

Musika Lessons Teach Many Instruments:

• Piano• Guitars• Brass• Woodwinds• Strings

National• In home lessons• Phone lessons• In studio lessons

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Kansas City School of Music

• Teach Multiple Instruments:• Piano• Voice• Guitar• Cello• Bass• Violin

• They Have Monthly Recitals & Performances.

• Location: 143rd and Metcalf Overland Park, KS 66223

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What this accomplishes…

Our Plan

Tractor Supply Company

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How we beat the competition

Unique Factors:• Multi-Piano Concert• Multi-Age Range• Duel Teachers & Students

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What we will do first to get started

The first thing is to get a mock logo of the multi-piano concert. Approved by KCMTA

After we get approval we will take our first step into designing the brochure for Destination Musique

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Greg’s focus is on the video/theme elements. He will continue to work to integrate the film with the design media, and to provide animations for the videos with assistance from the filmmaking students. He will also assist with any technical design elements when not working on video.

How we will divide the work:

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Allison’s focus is the graphic design elements. She collaborates with Greg to understand the aspects represented in the film to be consistent in reflecting the theme. She is currently working on the program cover.

Jonathan’s focus is on graphic design elements as well, but he is dealing with the KCMTA Multi-Piano designs alone. These do no concern the theme. He is designing the logo that will appear on the website, t-shirt, flyer, etc. We collaborate for ideas to come up with the strongest design.

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Client Pitch

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Client Approval

To avoid mistakes and miscommunications, we will have the KCMTA Multi-Piano Concert chair heads sign a printed copy of all designs in approval

Meet every two weeks

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