Shear Madness Project Review #1

A company dedicated to making haircuts unique, fun and special for kids.

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SHEAR MADNESS

Agenda

• Aubrey Illig – graphic design major• Allison Porterfield – graphic design

major• Alternate designing weekly Free

Haircut Friday Contest for Facebook• Collaborate on company

Facebook/Twitter• Mailchimp

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Agenda

• Details about our client’s requests– Objective: To increase customer base

through social networking.– Target Audience: Parents of young children.– Message: Giving haircuts a fun environment

that kids will enjoy.– Strategy: Continue with Free Haircut Friday,

show Shear Madness’s personality through social networking and redo their current strategy for Twitter

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Agenda

• Our timeline– Weekly Free Haircut Friday sent to Shear Madness by

Wednesday– Posted Friday by 8 AM– First Mailchimp Newsletter October 5th– Social Networking strategies completed by October

20th

• Competitor Research– Great Clips

• Samples of work• How we get things done efficiently• Our client pitch• Client Approval

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Shear Madness

Customers

History Future• Parents • Children (first

haircut through first date)

• Social networking doesn’t reflect brand

• Boring Free Haircut Fridays

• Attract parents to Facebook page by Free Haircut Friday

• Spark discussions via Twitter

• Mailchimp

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Client Objective(s)

Attract more

customers

Create better

relationship with clients

Spread the word for future

franchising

Have branding reflected

in all medias

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List of Deliverables

• Free Haircut Friday• Social Networking Discussion

(Twitter)• Mailchimp Email Newsletter

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Requirements & Assumptions

Requirements Assumptions• Want to show the fun

atmosphere Shear Madness has to offer

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Project Plan/Timeline

Weekly Free Haircut Fridays

Monthly Mailchimp (first

issue by October 5th)

Reconstruct Twitter

background/strategy by October

20th, 2011

Following October 20, post

discussion starters via

Twitter 3-4 times a week.

Aubrey Illig Allison Porterfield

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Competitor Research

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Shear Madness Social Networking

Aubrey Illig Allison Porterfield

Shear Madness Twitter

Shear Madness Facebook

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Mailchimp

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Free Haircut Friday

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How Shear Madness is Different

• Offer a unique experience unlike any other haircut place in the area

• Only salon that specializes in children/teen haircuts

• Spa Birthday Parties offered for girls• Opportunities to win free haircuts• Madmobile

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Unique Shear Madness Experience

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Client Pitch

• Facebook traffic has increased exponentially since we took over 3 weeks ago.

• As you can see, their responses were much lower in August compared to the amount we are getting with our posts.

• If we continue with this trend in all aspects, Shear Madness will achieve their objectives.

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Client Pitch

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Client Approval

• Each Wednesday before the Free Haircut Friday post, we send a draft of the campaign through email for the following Friday.

• Receive email confirmation from our client• Meetings every two weeks• Observe posts on Twitter to ensure they

reflect branding• Follow font, color and style of brand in all

aspectsAubrey Illig

Allison Porterfield