KCAI: Schematic Design Presentation

Heyo

Visually communicate the existing identity of KCAI across the built environment to unify and identify the campus to reflect energy, activity and artistic spirit

The purpose of this design is to visually communicate the existing identity of KCAI across the built environment to unify and identify the campus.

Black

Rust Metal

Silver Metal

!"#$ Lime Green

Futura Medium CondensedBaty House 1234567890All building names, numbers, and titles are set in Futura Medium Condensed

Garamond Premier Pro!"# $%&' #!() &'($$'All building addresses and room numbers are set in Gara-mond Premier Pro.

The use of the core graphic and lime green as well as the primary color will act as key elements that will extend the existing brand.

This will be used to reflect energy, activity and artistic spirit directed towards visitors, new students, and existing students, faculty and staff.

All materials will be pulled from the surrounding environment at KCAI and extending to both interior and exterior identification.

INTERIOR SIGNAGE EXTERIOR SIGNAGEEXTERIOR SIGNAGE

We’ll start with the exterior

Building Indenti!er Directional

Site Identi!er Campus Directory

Here, we have identified each of the buildings through the lime-green numbering system 1-18. The purple dots for 4 site identifiers, pink dots for 18 directionals and orange dots for the 3 campus directories.

SITE IDENTIFIER

The site identifier is a large, silver metal structure of the core graphic.

This will be placed right through the main entrance to campus as a visitor parks in the designated “visitor parking” and enters vanderslice.

Mineral Hall

14´6˝

18˝

5´

18´ 3´

Vanderslice Hall

BUILDING IDENTIFIER

The building identifiers will include the same large, silver metal structure of the core graphic. The information itself will be seen on rusted metal and black plastic.

The sign will include a 6 inch inside panel that will have a lime-green light inside. This will give the sign a luminous, green glow during dark hours.

Here, we have designed each building identifier for each of the 18 buildings on the KCAI campus according to their location on the core graphic.

The sign itself will reach 14 feet and the number of the building will be at the top of the hierarchical scale.

The building name will be seen second and address third in the lime-green color.

CAMPUS DIRECTORY

The campus directory will be placed next to the site identifier as the visitor walks up to vanderslice

This will be one of 3 throughout the campus.

DIRECTIONALS

Irving BuildingDodge BuildingBaty House

Mineral Hall4320 Oak Street

324 East 43rd Street

The directionals will be a 6 feet tall cantilever and keep the same visual consistency as the building identifiers using the core graphic shape as the support that is planted in the ground.

This will include the same lime-green light on the inside of the sign so the sign is able to be read during the nighttime.

accesible

Accessible Entrance

ACCESSIBLE ENTRANCE

The exterior accessible entrance identifier will be made from the rusted metal with a subtle core graphic shape on the surface of the sign.

The street and speed limit traffic signs will use this same material and core graphic support that reflects the KCAI identity.

INTERIOR SIGNAGE EXTERIOR SIGNAGEINTERIOR SIGNAGE

Interior

102102

6˝

6˝ 1⁄4˝

102102

ROOM IDENTIFICATION

The interior signage will include silver metal, mounted plaques a lime-green back to set it off from the wall.

These signs will also incorporate the KCAI identity into the silver by buffing each in a different direction to subtly reveal the core graphic shape.

101102103

1st Floor

2nd Floor

3rd Floor

104105106

Baty House101102103

1st Floor

2nd Floor

3rd Floor

104105106Faculty O!ces

Baty House

BUILDING DIRECTORY & WALL-MOUNTED DIRECTIONAL

The building directory will be mounted in the same silver metal material and lime-green backing.

The text will include white futura stating the name of the building and black garamond to identify the floors, rooms and other building information.

mens

MEN

REST ROOM IDENTIFICATION

Restroom signs will, again, use the same material and include the “accessible” information

Here is a context image of the sign, to scale, mounted on the bathroom door.

With each element, our goal is for the design to visually communicate the existing identity of KCAI across the built environment to unify and identify the campus to reflect energy, activity and the artistic spirit.