Kathryn Rolston executive producer As CEO of a start up, I was responsible for every aspect of the business from the business plan: budgeting, hiring, marketing & PR, procuring sponsorship sales, to conceiving a new format, editing scripts, casting hosts and guests, hiring crews, location scouting, ad campaign management, post-production, distribution, online strategy, editorial & web design oversight. Created Original TV series: “Real Moms” which aired for four seasons on PBS stations nationally. Series was fully funded by sponsors and won 33 Media awards and a multi-year grant form the Dept of Education for “Excellence in Program Quality.” Launched Webby Winning Website: RealSavvyMoms.com: First to market with: Mom Bloggers, Ask-an-Expert, UGC video contest, online video series for moms. Distributed via video network, it out-performed all industry standards for ‘views’, time spent and click through metrics. Created 360° Ad Solutions: Product integration, Branded Entertainment, Live Events, Webcasts & Newsletters: Weekly Pregnancy, New Mom and Health & Wellness video-NewsBytes. Bringing two decades of creative and business acumen, this accomplished executive producer will create new revenue, exceptional content and repeat business for your project, division or company. Real Savvy Media Founder and CEO EXECUTIVE PRODUCER: Real Moms, Real Stories, Real Savvy Real Savvy Moms.com Coke’s Live Positively COMMERCIAL SPOTS: Yoplait Kids Nestle Good Start Schering Plough – A+D P&G - Oral B Martek - Life’s DHA 3M - Scotch Brite BRANDED ENTERTAINMENT: American Family Ins Bare Escentuals Nordic Naturals Sanofi Aventis State Farm Wyeth 1 2005 to 2010 E: [email protected] T: (917) 523 8701 Skype: katerolston www.linkedin.com/in/katerolston