Kasvun hakkerointi, sisältömarkkinointi (pietilä) 5.6.2014 mepco

KASVUN HAKKEROINTIAntti Pietilä, Loyalistic Oy

Content Marketing including SEO, Analytics, A/B testing….

GROWTH HACKING

No budget used for marketing, ads, agencies, sales...

Hybrid of marketer and coder

Cold calls, spam and ads are losing effectiveness

Purchase Process done Online before contacting a Vendor70%

Social

Events

Search

PR

© 2014 Loyalistic Oy, Antti Pietilä

Max

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Cus

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70%

GAP!

HIDDEN RESEARCH VENDOR SELECTION DECISION USE

Conversion

Blog

Web Site OnboardingRenewal

Repurchase

Up & Cross-selling

Advocate

CONVERSION PATH IS BROKEN

Few leads ends up here

When they drop here!

NEED

Newcustomers

Repeat customers

Social

Search

PR

Events

Visitors

LeadsSales-ready

leads Trial/Initial purchase

Full potential

Customer SuccessAcquisition

Conversion

Inside Sales (SME)Content Factory

Corporate & Enterprise Sales

Nurture NurtureNurture Nurture Nurture Nurture

Virality Loop

INBOUND SALES MODEL

Blog

Landingpages

Web SiteDownloadable Content

© 2014 Loyalistic Oy, Antti Pietilä

Recommends

Gamification & Rewards

Max

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Cus

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OnboardingRenewal

Repurchase

Up & Cross-selling

Advocate

Growth Hacking

4-1-1 Principle

Secret formula for Social Media Sharing:

CURATION

CREATION

4 parts: Shared content

1 part: Original content

1 part: Promotion

Blog posts, white papers…

Events, Offers, Company/product updates...

CONTENT CURATION WORKFLOW

Feedly

BLOGS & NEWS

15 min per day

news readers apps

“read it later” app

note keeping app

Plan Write PromoteBrainstorm❏ Areas of expertise❏ Editorial calendar❏ Keywords❏ Personas❏ Buying process steps

❏ Write landing page❏ Email contacts❏ Blog❏ Share❏ Analyse & Learn

❏ Brainstorm topics❏ Collect facts❏ Share news❏ Structure thoughts

❏ Clarify value prop❏ Outline content flow❏ Write❏ Edit❏ Design layout❏ Proofread

REPEATREFINE

Content Creation

Content Curation Social Selling

LATAA OPAS: 10 kertaa enemmän liidejä webbisivuilta

[email protected] 2300 @anttipietila