KARNATAK LAW SOCIETY‟S GOGTE INSTITUTE OF TECHNOLOGY · Introduction to Management Unit No: ... Assignment, Case studies, ... Law of variable Proportions Input –output analysis-

KARNATAK LAW SOCIETY‟S

GOGTE INSTITUTE OF TECHNOLOGY UDYAMBAG, BELAGAVI-590008

(An Autonomous Institution under Visvesvaraya Technological University, Belagavi)

(APPROVED BY AICTE, NEW DELHI)

Department of MBA

Scheme and Syllabus (2017 Scheme)

INSTITUTION VISION

Gogte Institute of Technology shall stand out as an institution of excellence in technical

education and in training individuals for outstanding caliber, character coupled with creativity

and entrepreneurial skills.

MISSION

To train the students to become Quality Engineers with High Standards of Professionalism and

Ethics who have Positive Attitude, a Perfect blend of Techno-Managerial Skills and Problem

solving ability with an analytical and innovative mindset.

QUALITY POLICY

Imparting value added technical education with state-of-the-art technology in a congenial,

disciplined and a research oriented environment.

Fostering cultural, ethical, moral and social values in the human resources of the institution.

Reinforcing our bonds with the Parents, Industry, Alumni, and to seek their suggestions for

innovating and excelling in every sphere of quality education.

DEPARTMENT VISION

To be recognized as a progressive department for Business Education, Research and create

meaningful students for engagement of learning management education

MISSION

Developing excellence through learning to develop effective and responsible leaders by

creating insightful knowledge and inspiring students to develop managerial skills, problem

solving ability, analytical and innovative mindset

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

1. Students of the programme will contribute by understanding and application of

knowledge in the field of management science

2. Students of the programme will be trained in analytical and decision making

competencies to identify, analyze and understand business process and environment

3. Students of the programme will acquire necessary managerial skills to think

strategically and to lead, motivate and manage teams, thereby enhancing managerial

effectiveness

4 Students of the programme will be able to implement corporate governance and societal

values in the real life situations with professional ethics.

PROGRAM OUTCOMES (POs)

1. Apply knowledge of management theories and practices to solve business problems.

2. Foster analytical and critical thinking abilities for data based decision making.

3. Ability to develop value based leadership ability.

4. Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of business

5. Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment.

6. Ability to make use of relevant skills acquired during the programme for career

advancement.

7. Ability to acquire entrepreneurial competencies to create value for the society at large.

1st Semester

Subject

Code Subject

No of Hours Per Week Total Contact Examination

Marks

Lectures Tutorial Practical Credits Hours CIE SEE Total

MBA111 Management

Science 3 1 0 4 4 50 50 100

MBA112 Managerial

Economics 3 1 0 4 4 50 50 100

MBA113 Fundamentals of

Statistics 2 1 0 2 2 25 25 50

MBA114 Marketing

Management 3 1 0 4 4 50 50 100

MBA115 Accounting for

Managers 3 1 0 4 4 50 50 100

MBA116 Human Resource

Management 3 1 0 3 4 50 50 100

MBA117

Oral

Communication for

Business

3 1 0 3 4 50 50 100

MBA118 Problem Solving &

Decision Making 2 1 0 1 1 25 25 50

MBA119

Information

Technology

Management

2 1 0 1 1 25 25 50

MBA120 Skill Development -

1 2 1 0 1 2 25 25 50

MBA121 Cambridge English

Certification 2 1 0 1 2

28 11 0 28 32 400 400 800

Course Title : Management Science Credits: 04

Course Code : MBA111 L:T:P 35-15-0

Course Type: Management Semester : 1 Div: CIE Marks: 50

50 Hours/Week: 4 Total Hours: 50 SEE Marks:50

Pre-requisites: : Students need to be aware of the latest trends in management concepts on

planning, decision making and ethics in business

Course Objectives:

To expose the students to the basic concepts of management in order to aid in understanding

how an organization functions, and in understanding the complexity and wide variety of issues

managers face in today‟s business firms.

Introduction to Management Unit No: 1

Duration: 7 Hrs

Organization- Management- Role of managers- Evolution of management thought-

Organization and the environmental factors- Managing globally- Strategies for International

business

Planning and Decision Making

Unit No: 2

Duration

:

13 Hrs

Nature and purpose of planning- Planning process- Types of plans- Objectives- Managing by

Objective (MBO) strategies- Types of strategies – Policies – Decision Making- Types of

decision- Decision making process- Rational decision making process- Decision making under

different conditions.

Organizing Unit No: 3

Duration: 12 Hrs

Nature and purpose of organizing- Organization structure- Formal and informal groups/

organization- Line and staff authority- Departmentation - Span of control- Centralization and

decentralization- Delegation of authority- Staffing- Selection and Recruitment- Orientation-

Career development- Career stages- Training- Performance appraisal

Directing

Unit No: 4

Duration: 9 Hrs

Managing people- Communication- Hurdles to effective communication- Organization culture-

Elements and types of culture- Managing cultural diversity.

Controlling Unit No: 5

Duration: 9 Hrs

Process of controlling- Types of control- Budgetary and non-budgetary control techniques-

Managing productivity- Cost control- Purchase control- Maintenance control- Quality control-

Planning operations.

Text Books:

1. Harold Koontz and Heinz Weihrich, Essentials of management: An International &

Leadership Perspective, 9th edition, Tata McGraw-Hill Education

2. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern

Reference Books:

1. Charles W.L Hill and Steven L McShane, „Principles of Management, McGraw Hill

Education

2. Samuel C. Certo and Tervis Certo, Modern management: concepts and skills, Pearson

Education

Course Outcomes (COs)

1. Describe the generic principles that underlie the processes of managing an organization

2. Explain how they are seen in management and business practice

3. Recognize them in day-today activities of the self and the community

4. Design and implement some activities using these principles

Program Outcome of this course (POs)

PO – 1: Apply knowledge of management theories and practices to solve business

problems.

PO – 2: Foster analytical and critical thinking abilities for data based decision making.

PO – 3: Ability to develop value based leadership ability.

PO – 4: Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of business

PO – 5: Ability to lead themselves and others in the achievement of organizational goals,


PO – 6: Ability to make use of relevant skills acquired during the programme for career

advancement.

Course Delivery Methods

1. Black Board Teaching

2. Power Point Presentation

3. Class Room Exercise

Assessment Methods

1. Internal Assessment Test

2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6. Semester End Examination ( SEE)

Scheme of Continuous Internal Evaluation (CIE)

Components Average of

two IA tests

Average of Two

assignments

Quiz Case Study Workshop

Maximum Marks : 50 25 5 5 5 10

- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.

- Minimum marks required to qualify for SEE: 20 Marks

Scheme of Semester End Examination (SEE)

- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the

calculation of SGPA and CGPA.

- Minimum marks required in SEE to pass: 40 (out of 100 marks)

- Question paper contains four parts.

o Part A contains three marks questions students have to answer five questions out of

seven questions.

o Part B contains seven marks questions, students have to answer five questions out of

seven questions.

o Part C contains ten marks questions, students have to answer three questions out of

four questions.

o Part D contains twenty marks, this is compulsory to answer for all students.

Course Title : Managerial Economics Credits: 04




Pre-requisites: : The student should have basic knowledge about Demand, Supply and latest

economic trends in Indian economy

Course Objectives:

In today‟s dynamic economic environment, effective business decision making requires timely

and efficient use of information. The primary objective of this course is to develop the abilities

of students to apply fundamental principles of economics to a wide range of managerial

decisions, as well as public policy issues. The focus of this course will be on understanding the

theory and principles of micro and macro economics for apply the same in the real world issues

and to take managerial decisions.

Introduction to Economics Unit No: 1

Duration: 7 Hrs

Economics and Business Decision making process Fundamental concepts used in decision

making incremental concepts opportunity cost discounting principles equity marginal

principal- time perceptive. Introduction to econometrics and overview of personal financial

plan

Demand Analysis and Forecasting

Unit No: 2

Duration

:

13 Hrs

Demand Analysis and forecasting – Price quantity relationship Demand Determinants-

Demand Distinctions – Price, Income , Cross and Advertising Elasticity‟s & their

measurement – Demand forecasting- Methods of forecasting- Survey Methods- statistical

Methods Criteria of good forecasting Method-Forecasting for new products.

Supply and Production Analysis Unit No: 3

Duration: 12 Hrs

Supply and production Analysis – Law of supply elasticity of supply- determinants of supply

Production- Production Function- Cobb Douglas Production Function- Short Term Production

Function. Law of variable Proportions Input –output analysis- Inventory Management- Game

Theory

Cost Analysis

Unit No: 4

Duration: 9 Hrs

Cost Analysis- Costs and classifications- TC, FC, MC, AC, AFC, AVC- cost functions liner

and quantity cost functions- Cost reduction. Market Structures- perfect competition,

oligopoly Monopoly- Price Discrimination Monopolistic Competition

Central Problems of Economic and Society Unit No: 5

Duration: 9 Hrs

Central Problem of economic society-Production Possibilities curve-Monetary Policy- Fiscal

Policy Union Budget and its impact Business& Industry National Income- Concepts and

Measurement-Human Development Index- Inflation, Definition & Stagflation- Demand pull

& cost push Inflation-control inflation Business cycles and its impact on business and industry

Forex Management-Contemporary. Development in Indian economy- Make in India, Direct

Technology of Benefits-Subsidies and other relevant Issues.

Text Books:

1. Dr. D.M.Mitthani. Managerial Economics Theory & Application. Himalaya Publications

2. Rudra.Dutta & K.P.M Sundaram- Indian Economics S.Chand & Co

Reference Books:

1. Joel Dean, Managerial Economics. PHI New Delhi

2. Personal finance- Jeff Madura- Pearson education


1. Apply the economic way of thinking to business decisions

2. Apply economic theory and methods to analyze the behavior of various economic agents

3. Explain the application of economic concepts like elasticity of demand, economies of

scale and economies of scope in managerial decision making

4. Illustrate the equilibrium conditions for cost minimization and profit maximization to

arrive at optimum allocation of resources

5. Describe and analyze how price and quantity are determined in various market models

like perfect competition, monopoly, monopolistic competition and oligopoly

6. Analyze the industry structure and to determine the best pricing strategy for various

market conditions.



problems.




aspects of business




advancement.


- Black Board Teaching

- Power Point Presentation

- Class Room Exercise

Assessment Methods

- Internal Assessment Test

- Assignments

- Case Studies

- Quizzes

- Workshops

- Semester End Examination ( SEE)



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Fundamentals of Statistics Credits: 02




Pre-requisites: : The student should have basic knowledge about numbers and broad

understanding of statistical aspects in business

Course Objectives:

To introduce the students importance of data preparation before using statistical analysis. Also

understand the properties of commonly used statistical functions and their application in business

analysis

Introduction to Statistics Unit No: 1

Duration: 5 Hrs

Meaning and Definitions of Statistics, Types of Data and Data Sources, Types of Statistics,

Scope of Statistics, Importance of Statistics in Business, growth and development of statistics,

Limitations of statistics, Principles of Measurement, Classification of data, organizing data

using data array, tabulation of data, objectives of tabulation, parts of a table, types of a table,

functions of a graph, types of diagrams, exploratory data analysis.

Measures of Average and Data Presentation

Unit No: 2

Duration

:

5 Hrs

Measures of central tendency – Objectives of averaging, measures of central tendency,

arithmetic mean of ungrouped data and grouped data, weighted arithmetic mean, geometric

mean – combined and weighted geometric mean, Harmonic mean, relationship among

arithmetic mean, geometric mean and harmonic mean, measures of dispersion – significance,

classification of measures of dispersion- mean, variance and standard deviation, coefficient of

variation.

Skewness, Moments and Kurtosis Unit No: 3

Duration: 5 Hrs

Skewness, Moments and Kurtosis – Measures of Skewness, moments- moments about mean,

moments about arbitrary points, moments about zero, measures of kurtosis, concept of

probability – random experiment, sample space, types of events, classical approach, subjective

approach, fundamental rules of probability, probability distribution functions, cumulative

probability distribution function, discrete, Poisson and continuous probability distributions.

Sampling, Hypothesis testing and correlations

Unit No: 4

Duration: 5 Hrs

Sampling, reasons of sample survey, principles of sampling, sampling methods, sampling

distributions. Hypothesis and hypothesis test, rationale of hypothesis testing, procedure for

hypothesis testing, errors in hypothesis testing, hypothesis testing for single population

proportion, binomial proportion, small samples and F- distribution. Significance of measuring

correlation, correlation and causation, types of correlations, methods of correlations analysis,

spearman‟s rank correlation coefficient, method of least squares.

Regression analysis, forecasting and Index number Unit No: 5

Duration: 5 Hrs

Regression analysis, types of regression models, method of least squares, assumptions for a

simple linear regression model. Methods of regression coefficients. Simple linear regression

model, regression coefficients. Forecasting – types of forecasts, forecasting methods, steps of

forecasting, Index number – types of price index number, use of index numbers, un-weighted

price indexes, weighted price indexes, consumer price indexes

Text Books:

1. Dr. J.K Sharma, Fundamentals of Business Statistics, Vikas Publishing

2. Gupta, S. P. : Statistical Methods, Sultan chand and Sons, New Delhi

Reference Books:

1. Levin, Richard I. and David S. Rubin: Statistics for Management, Prentice Hall, New

Delhi

2. Lawrance B. Moore: Statistics for Business & Economics, Harper Collins,NY


1. Understanding the meaning of data preparation and exploratory data analysis

2. Understanding the properties of Normal, Binomial and Poisson Distributions and their

applications

3. Understanding elements of sampling theory and concepts of standard error and statistical

estimation.

4. Formulate null and alternate hypotheses and use in business application

5. Formulate forecasting and application in business



problems.




aspects of business




advancement.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops

- Semester End Examination (SEE)



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Marketing Management Credits: 04




Pre-requisites: : Students need to be aware of the latest products and services in the areas

of technology and its impact on the study of marketing management

Course Objectives:

This course is designed to provide the budding managers a solid foundation in marketing with

an India focus and a global perspective

Introduction to Marketing Unit No: 1

Duration: 10 Hrs

Understanding the concept of Market and Marketing, Concept of Utilities, Marketing

Orientations, Marketing Concept, Concept of Needs, Wants and Demand, Exchange Process,

Difference between Marketing and Selling , Delivering customer value and satisfaction,

Creating Customer Loyalty and Retention, Shift from profit oriented company to customer

oriented company, Building customer Relationships, Customer Relationship Management

(CRM), The New Marketing Landscape, Green Marketing. An Introduction to Marketing

Environment: The Company‟s Micro environment: Suppliers, Marketing Intermediaries,

Customers, Competitors, Public. The Company‟s Macro environment: Demographic

Environment, Economic environment, Technological environment, Political Environment,

Socio-Cultural Environment, Natural Environment. The Customer/Consumer: Prospects, First

Time Buyers, Repeat Buyers. Competition: Barriers to Entry and Exit in Market, Responding

to competition

Consumer Buying Behavior

Unit No: 2

Duration

:

13 Hrs

Understanding Consumer Buying Behaviour, Factors affecting consumer Buying Behaviour,

The Buying Process, Types Buying Decision Behaviour, Consumer Roles in buying decision

process, Buying Motives, The Buyer Decision Process for New Products: Stages in Adoption

Process, Consumer Protection Act of 1986, Business Marketing and Business Buying

Behaviour, Major Types of Buying Situations. Segmenting consumer and Business Markets,

Requirements of Effective Segmentation, Factors Affecting Marketing Segmentation, Basis

for Segmenting Consumer Markets, Evaluating Market Segments, Target Marketing

Strategies, Socially Responsible Target Marketing, Positioning, Elements of Positioning,

Differentiation and Marketing Mix, Criteria for successful Positioning, Repositioning,

Selecting an Overall Positioning Strategy

Marketing and Marketing Planning Unit No: 3

Duration: 12 Hrs

Marketing Research: Defining the Marketing Problem, The Research Process, Marketing

Intelligence System, Marketing Information System, Marketing Planning: Approaches to

Marketing Planning, Structure of Marketing Plan, Process of Marketing Planning, Marketing

Audit, Ethics in Marketing. Products, Services and Experiences, Levels of Products and

Services, Product and Service classifications, New Product Development, Product Life Cycle

(PLC) Strategies, Product Decisions; Product Line Decisions, Product Mix Decisions,

Branding Strategy, Packaging and Labeling, Marketing of Services; Marketing Mix and

Characteristics of Services. Meaning of Price, Significance of Pricing, Factors Influencing

Pricing Decisions, Pricing Objectives, General Pricing Methods, Pricing Strategies; Product

Mix Pricing Strategies, Pricing Strategies; Price Adjustment Strategies, New- Product Pricing

Strategies, Price Changes, Public Policy and Pricing

Distributions and Marketing Communication

Unit No: 4

Duration: 9 Hrs

The Nature and Importance of Marketing Channels, Distinction between Distribution, Logistics

and SCM, Distribution Channel Functions, Channel Types, Channel Design Decisions, Channel

Behaviour and Organization, Channel Management Decisions, Network Marketing, An

Introduction to Retailing. The Marketing Communication Mix, Communication Process, Steps

in developing effective communication, Advertising; Objectives, AIDA Model, Types of

Advertisements, Sales Promotion; Types of Sales Promotion, Pull and Push Strategies, Public

relations; Major Public Relation Tools, Publicity, Difference between the Two, Personal

Selling; the personal Selling Process, Managing Sales Force, Direct Marketing; Benefits and

Growth of Direct Marketing, forms of Direct Marketing, Difference between Advertising and

Publicity, personal Selling and Direct Marketing, Marketing in the Digital Age

Digital Marketing Unit No: 5

Duration: 9 Hrs

Major Forces Shaping the Digital Age, Digitalization and Connectivity, Marketing Strategy in

the digital Age, E-Marketing, The Challenges of E-Commerce, The concept of Corporate

Social Responsibility (CSR), Social Criticisms of Marketing, Citizen and Public Actions to

Regulate Marketing, Business Actions towards Socially Responsible Marketing

Text Books:

1. Philip Kotler, Gary Armstrong. Principles of Marketing. 11th

Ed. Prentice Hall of India.

2. Etzel M. J. B. J. Walker and William J. Stanton. Fundamentals of Marketing Management.

14th

Ed, Tata McGraw Hill.

Reference Books:

1. Rajan Saxena. Marketing Management. 4th

Ed Tata McGraw Hill Education Pvt Ltd

2. Evans & Berman. Marketing in the 21st Century. 2nd

Ed. Cengage Learning.


1. Understanding the core concepts of marketing

2. Apply marketing concepts to actual business situations

3. Gain insights about 21st century market place.

4. Recall the vocabulary and terms used in value capture, value delivery and communicating

the value

5. Comprehend the steps in strategy execution for new and existing products and services

6. Discuss the topics of special interest to marketing in india such as Rural marketing,

digital marketing and social marketing

7. Apply the policies and practices of pricing, channels and promotion in marketing and

business.



problems.




aspects of business




advancement.

PO – 7: Ability to acquire entrepreneurial competencies to create value for the society at

large.





Assessment Methods


8. Assignments

9. Case Studies

10. Quizzes

11. Workshops

12. Semester End Examination ( SEE)



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Accounting for Managers Credits: 04




Pre-requisites: : Students are required to be aware of the basics of accounting concepts

Course Objectives:

The knowledge of financial accounting forms the basis for understanding most finance course.

This course aims at equipping students with the ability to prepare, understand and interpret

financial statements of a company.

Introduction to Accounting and Accounting Unit No: 1

Duration: 7 Hrs

Need and Forms of Accounting, Users of Accounting, concepts and conventions of Accounting,

Accounting Standards, Accounting Equation

Books of Accounts

Unit No: 2

Duration

:

13 Hrs

Journals, Subsidiary books, three column cash book, ledgers and trial balance. Depreciation-

Straight line and Written down Value Method, Annuity Method

Financial Statements Unit No: 3

Duration: 12 Hrs

Preparation of final accounts of sole traders. Preparation of final accounts / statement of

companies-horizontal form of financial statements. (Basic problems on Final accounts of

companies and sole traders)

Analysis of Financial Statements Unit No: 4

Duration: 9 Hrs

Comparative, common size and trend analysis, Ratio Analysis, Preparation of financial

statements using ratios, Preparation of Cash flow Statement (Only indirect method) and Fund

flow statement.

Issues in Accounting Unit No: 5

Duration: 9 Hrs

Introduction to Uniform Accountancy Act (UAA), Introduction to GAAP, IFRS, Forensic

Accounting, and Window Dressing, Sustainability Reporting

Text Books:

1. Bhatttacharya , John Dearden ,Accounting for management, Vikas Publishing

2. Maheswari S. N,Maheswari Sharad K. Maheswari, A Text book of Accounting For

Management, Vikas Publishing

Reference Books:

1. Tulsian P. C, Financial Accounting 1/e, Pearson Education

2. Bhattacharya, Essentials of Financial Accounting (Based on IFRS) 3/e, Prentice Hall

India


1. The student will be able to understand and remember fundamental concepts of

accounting, elements of financial statements, and basic Accounting vocabulary

2. The student will be able to use the accounting equation in basic financial analysis

3. The student will be able to record and classify monetary transactions as per accounting

rules, apply various methods of depreciation to determine the value of asset

4. The student will be able to prepare Trading and profit & loss account, Balance sheet of

sole trading concern

5. The student will able to analyze the companies‟ financial statements



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6. Semester End Examination (SEE)



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Human Resource Management Credits: 03




Pre-requisites: : Students need to understand the basic of human resource management with

regards to role of HRM in India, recruitment industry in India and compensation patterns in India

Course Objectives:

This course is designed for students seeking to enhance their effectiveness for optimizing the

human resource potential of their organization in order to achieve business and strategic

objectives.

Introduction to Human Resource Management Unit No: 1

Duration: 7 Hrs

Introduction to Human Resource Management , Equal Opportunity and the Law, The

Manager‟s Role in Strategic Human Resource Management

Recruitment and Placement

Unit No: 2

Duration

:

13 Hrs

Job Analysis, Personnel Planning and Recruiting, Employee Testing and Selection,

Interviewing Candidates

Training and Development Unit No: 3

Duration: 12 Hrs

Training and Developing Employees, Performance Management and Appraisal, Coaching,

Careers, and Talent Management.

Compensation Unit No: 4

Duration: 9 Hrs

Establishing Strategic Pay Plans, Pay for Performance and Financial Incentives, Benefits and

Services

Employee Relations Unit No: 5

Duration: 9 Hrs

Ethics, Justice, and Fair Treatment in HR Management, Labor Relations and Collective

Bargaining, Employee Safety and Health, Managing Global Human Resources, Managing

Human Resources in Entrepreneurial Firms

Text Books:

1. Gary Dessler, Human Resource Management, Pearson Education

2. Michael Armstrong, Stephen Taylor, Armstrong's Handbook of Human Resource

Management Practice, Kogan Publication

Reference Books:

1. Bohlander, S. S. (2012). Managing Human Resources. Newyork : Thomson Learning

2. Cynthia Fisher, S. (2008). Human Resource Management (Fifth ed.). New Delhi:

Wiley Dreamtech


1. To enable students understand basic concepts and functions of HRM, concept of HR

planning, process, functions of HRP and recruitment policy

2. To make students aware about various steps involved in Selection, Placement and

Induction and providing methods, procedure and evaluation in Training and

Development.

3. To make them understand the Performance appraisal and Payroll and Benefits in

corporate.

4. To make students aware about the Career plans on the bases of internal mobility and, HR

audit and HR outsourcing.

5. To help students on the practical application of case analysis and arriving at conclusions

facilitating business decisions.



problems.




aspects of business




advancement.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Oral Communication for Business Credits: 03




Pre-requisites: : The student should have basic knowledge about English language and should

have moderate ability to read, write, speak and listen

Course Objectives:

This course presents communication as integral to management strategy and as a critical component

for success in the workplace. Students will develop a foundation for designing effective messages,

both written and oral, from concept to delivery.

Introduction to Communication Unit No: 1

Duration: 7 Hrs

The nature and process of communication–Definition-classification of communication-process

of communication-elements of communication-barriers of communication-seven C‟s of

communication, Organizational Communication-Importance of communication in

management-Communication structures in organization, intercultural communication-

globalization and intercultural communication, media selection-impact of technological

advancements on communication.

Interpersonal Communication

Unit No: 2

Duration

:

13 Hrs

Oral Communication-Principles of successful oral communication-Guidelines of effective oral

communication-Barriers to effective oral communication, Conversation skills, Listening-

Process of listening-Factors that affect listening-Types of Listening, Non-Verbal

Communication.

Application of Business Communication Unit No: 3

Duration: 12 Hrs

Presentation Skills-What is presentation-Preparing presentation-Delivering Presentation-

Advanced Visual Support for business presentations-Types of visuals, Negotiation Skills-

Meaning-Need for negotiation-Factors affecting negotiation-Negotiation Process-Negotiation

Strategies.

Group Communication Unit No: 4

Duration: 9 Hrs

Media management, Press conference, Seminars, Workshops, Interviews and group

discussions. Business Etiquette:- Meaning-How to Introduce-Telephonic Etiquettes-Business

Dining-Business manners


1. State basics of communication.

2. Discuss the concepts of Oral communication, listening skills and nonverbal

communication.

3. Make use of negotiation strategies for effective functioning of the business

4. Demonstrate presentation skills for successful business

5. Make use of business etiquettes and manners.



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops


Case based Communication Unit No: 5

Duration: 9 Hrs

Concepts of case study method of learning, Types of cases, reading a case, case analysis

approaches, writing case analysis, approaches for writing case analysis, presenting case

analysis and case preparation. Journal papers presentation in conference and workshops, B-

Plan presentation in workshop

Text Books:

1. Lesikar, Flatley, Rentz & Pande. (2010). Business Communication (11th

ed.).

McGraw-Hill.

2. P. D. Chaturvedi & Mukesh Chaturvedi. (2011). Business Communication: Concepts,

Pearson Education

Reference Books:

1. Mary Ellen Guffey. (2002). Business Communication: Process and Product (3rd

ed.).

Cengage Learning

2. Lehman, DuFrene, Sinha. (2012). BCOM (2nd

ed.). Cengage Learning



two IA tests

Average of Two

assignments











seven questions.


seven questions.


four questions.


Course Title : Problem Solving and Decision Making Credits: 01




Pre-requisites: The student should have ability think logically.

Course Objectives:

The course will enable students to analyze the problem and develop their ability to take better

decisions.

Actor analysis

Unit No: 1

Duration: 5 Hrs

Meaning of actor analysis, actors involved in complex decision making and formulation of

problem statement in complex situation using decision making process

Goal Analysis

Unit No: 2

Duration

:

5 Hrs

Introduction, Concept of Goal Programming, Goal Programming modeling, Graphical methods

of Goal Programming, simplex methods of goal programming.

Causal analysis Unit No: 3

Duration: 5 Hrs

Introduction to causal analysis, causal chain, causal analysis tools, identify causal relations in

our problem situation.

Alternative analysis Unit No: 4

Duration: 5 Hrs

Introduction to alternative analysis, list of potential solutions, problem diagram, problem

situation in the future, design scenarios

Decision analysis Unit No: 5

Duration: 5 Hrs

Introduction to decision analysis, potential solutions will be implemented, data needed to

compare the effect of the different alternatives, alternatives in the different scenario‟s


1. Understanding the meaning of decision making.

2. Define the problem statement.

3. Analyze the problem and develop alternatives.

4. Make decisions.



problems.




aspects of business




advancement.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops




two IA tests

Average of Two

assignments





Text Books:

1. Jeff Butterfield. (2012). Problem Solving & Decision Making. Edition 2. Cenagage

Learning.

2. Managing Creativity & Innovation. Harvard Business School Publishing Corporation.






o Part A contains one mark questions students have to answer five questions out of

seven questions.

o Part B contains 3 marks questions, students have to answer five questions out of

seven questions.

o Part C contains 5 marks, this is compulsory to answer for all students.

Course Title : Information Technology Management Credits: 01




Pre-requisites: The student should have basic knowledge about computers.

Course Objectives:

The objective of this course is to develop micro-level individual competency amongst the

participants with regard to contemporary Information Technology Tools and to develop an

understanding of the data processing systems existing in organizations.

Fundamental Concepts of Information Systems -1 Unit No: 1

Duration: 8 Hrs

Introduction to Information Systems, Core components of information system – Software and

Network, Core components of information system – Database, Issues in IS infrastructure

management and trends. Entity relationship diagrams, Data flow diagrams.

Fundamental Concepts of Information Systems -2

Unit No: 2

Duration

:

5 Hrs

Database management systems, SQL, My SQL, MS SQL, etc, Modeling entity relationship

diagram and Data flow diagram for a business scenario.

Implications of Information Systems to Business - 1 Unit No: 3

Duration: 4 Hrs

Gaining competitive advantage through information systems, Enhancing business process

using enterprise information systems, Improving supply chains using enterprise information

systems, Strengthening customer relationships using enterprise information systems,

Implications of Information Systems to Business - 2 Unit No: 4

Duration: 4 Hrs

Enabling commerce using Internet, Enhancing collaboration using web 2.0, Enhancing

business intelligence using information systems, Role of Information Technology context in

Financial Inclusion

Information Systems Management Processes Unit No: 5

Duration: 4 Hrs

Developing and acquiring information systems, Securing information systems, IS Project

Management


1. Familiarize students with the core concepts of IT based information systems.

2. Understand the different types of information systems that are used in organizations at

different decision making levels by different functions.

3. Understand the role of information systems in enhancing business processes and intelligence,

improving supply chain and customer relationships, and enhancing internal and external

collaborations.

4. Understand the various IS related processes such as developing and acquiring information

systems, and securing them.



problems.




aspects of business




advancement.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops


Text Books:

3. Valacich, J. & Schneider, C. (2015), Information Systems Today: Managing in the

Digital World (6th

Edition), Pearson P

Reference Books:

a. Robert K. Wysocki. (2006), Effective Software Project Management, Wiley Publishing Inc.



two IA tests

Average of Two

assignments











seven questions.


seven questions.


Course Title : Skill Development 1 Credits: 01




Pre-requisites: The students should have basic arithmetical knowledge.

Course Objectives:

The course is designed to develop employability skills of the student.

Aptitude 1 Unit No: 1

Duration: 5 Hrs

Numbers system

Ratio and Proportion

Aptitude 2

Unit No: 2

Duration

:

5 Hrs

Profit and loss, Partnerships and Averages

Time and work, Time, speed and distance


Duration: 5 Hrs

Percentages, SI and CI

Permutation, Combination and Probability


Duration: 5 Hrs

Coding & Decoding, Series, Analogy, Odd man out and Visual reasoning

Logarithms, Progressions,


Duration: 5 Hrs

Geometry and Quadratic equations

Data arrangements, Blood

Text Books:

1. FACE reading and learning material


1. Able to clear aptitude exams

2. Able to interpret data.




advancement.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops




two IA tests

Average of Two

assignments











seven questions.


seven questions.


Course Title : Cambridge English Certification Credits: 01




Pre-requisites: The students should have basic knowledge about English language and should

have moderate ability to read, write, listen and speak.

Course Objectives:

The precedence of the course is to familiarize the students with the content and format of the

BEC examination by providing them with exam-specific exercises and useful guidelines on

successful task completion. Its objective is to assist the students in developing necessary

business language skills in the areas like vocabulary, grammar, presentation and interactive

communication.

Grammar and Vocabulary Unit No: 1

Duration: 5 Hrs

Vocabulary – everyday words, words and phrases used in workplace, finance, marketing, HR

and other business set up. Grammar – use of Articles, Prepositions, Adjectives, Adverbs,

Linking words and phrases. Sentences: formation, active/passive. Tenses, Subject Verb

Agreement.

Reading Skills

Unit No: 2

Duration

:

5 Hrs

Data interpretation: Charts/ graphs. Comprehension of short and long texts. Interpretation of

notices, short messages and email contents.

Listening Skills Unit No: 3

Duration: 5 Hrs

Interpretation of recorded audio script. Listening for specific information. Listening for making

analysis.

Speaking Skills Unit No: 4

Duration: 9 Hrs

General interaction. Presentation on a business theme. Sharing information and expressing

opinions.

Writing Skills Unit No: 5

Duration: 5 Hrs

Writing Formal Letters. Writing business emails, memos, and reports.


1. Students will be able to identify different grammatical concepts.

2. Students will be able to interpret, infer from business texts and explain their ideas in

English.

3. Students will be able to strengthen their business communication skills and interpersonal

skills.

4. Students will be able to organize and structure their ideas resulting in a coherent manner.

5. Students will be able to analyze the data provided and arrive at logical conclusions.



aspects of business


advancement.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops


Text Books:

1. Norman Whitby, “Cambridge English Business Benchmark”, Cambridge University

Press, 3rd Printing 2014.

Reference Books:

1. Prof. M.B. Kudari, “Passage to English” Self Publication, Gokak, 2011.

2. T. M. Farhathulla, “Communication Skills for Undergraduates” - RBA-Chennai, 2006.

3. K.R. Lakshminarayanan, “English for Technical Communication”, Scitech-Chennai,

2002.

4. Prof. G.S. Mudambadithya, “Functional English”, Sapana- Bangalore.



two IA tests

Average of Two

assignments











seven questions.


seven questions.


KARNATAK LAW SOCIETY‟S GOGTE INSTITUTE OF TECHNOLOGY · Introduction to Management Unit No: ... Assignment, Case studies, ... Law of variable Proportions Input –output analysis-

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