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KAPISANAN NG MGA
BRODKASTERS NG PILIPINAS
(Association of Broadcasters of thePhilippines
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What is the KBP?
The KBP is the Kapisanan n! "!aBrod#aster n! Pilipinas (Association ofBroadcasters of the Philippines$ the
fore"ost %roadcast "edia or!ani&ation inthe co'ntr$ co"posed of o)ners andoperators of radio and tele*ision stations(Re!'lar Me"%ers and the radio and
tele*ision stations the"sel*es (AssociateMe"%ers+
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Vision
The KBP shall %e an or!ani&ation that ad*ancesand s'stains the hi!hest standards of ,'alit inthe %roadcast ind'str thro'!h the e-ercise ofself.re!'lation for responsi%le %roadcastin!+
It shall ad*ocate positi*e chan!e % 'pholdin!the social$ c'lt'ral and econo"ic de*elop"ent ofthe nation+
It shall represent and pro"ote the interest and)elfare of its "e"%ers and the %roadcastind'str at all ti"es$
"indf'l of its d't to God$ co'ntr and people+
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Mission Statement
/e shall defend and 'phold press freedo"$free speech and e-pression and the ri!ht ofthe people to p'%lic infor"ation+
/e shall enco'ra!e and enhance thepractice and de*elop"ent of the hi!hestethical standards and *al'es in o'r%roadcast content and ser*ices+
/e shall pro"ote the hi!hest le*el ofprofessionalis" in the practice of the
%roadcast profession+
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Mission Statement
/e shall stri*e to foster and preser*e 'nit andpro"ote fair co"petition a"on!st o'r"e"%ers and in the co""'nities )here )eoperate+
/e shall adopt the latest trade practices andfeasi%le technolo!ies that pro"ote theecono"ic *ia%ilit of the %roadcast ind'str+
/e shall contri%'te in the pro"otion ofecono"ic$ social and c'lt'ral de*elop"ent ofo'r nation and ad*ocate concern for theen*iron"ent+
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What are the aims and purposes of the organization?
The KBP )as or!ani&ed to ele*ateprofessional and ethical standards inPhilippine %roadcastin!$ pro"otesocial responsi%ilit in %roadcastin!$)or# for the ad*ance"ent of the
%roadcast ind'str and protect theri!hts and interests of %roadcasters$se"inars and conferences$
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How does the KBP achieve these aims and purposes?
0To achie*e these ai"s and p'rposes$ the KBPi"ple"ents se*eral pro!ra"s and pro1ects$
s'ch as enforce"ent of a code of cond'ct for%roadcast stations$ radio research pro1ects$liaison )ith !o*ern"ent a!encies and otheror!ani&ations$ i"ple"entation of technicalstandards for %roadcast stations$ p'%lic ser*iceca"pai!ns on radio and T2$ a)ards fore-cellence$ accreditation of
anno'ncers$ and "ore+
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BRO!"S# "O!$%rtic&e '( *ews and Pu+&ic ,airs-
Ne)s "'st %e a%le to infor" the p'%lic$ it"'st %e fact'al and strai!htfor)ard$ thedail pro!ra""in! of 34 "in'tes sho'ld
%e de*oted to ne)s+ Acceptin! an for" of %ri%er to p'%lish
falsit or to "a#e stories pre*alent isprohi%ited+
E-pressin! personal opinions isdisco'ra!ed to a*oid plantin! %iases onthe listeners+
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%rtic&e '( *ews and Pu+&ic,airs-
Selection of credi%le so'rces "'st %ecaref'll done+
Identit of ne)s so'rces "'st "e stated$
'nless con6dentialit )as de"anded 'pon!ettin! the ne)s+
Airin! of r'"ors or !ossips shall in place ofne)s is prohi%ited+
7ncon6r"ed reports shall not %e aired 'nlessi""ediatel necessar for p'%lic #no)led!e$and "'st %e *eri6ed as soon as possi%le+
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%rtic&e '( *ews and Pu+&ic ,airs-
Inter*ie)s "'st %e properl presented and"'st not %e edited+
8on*entional "ethods "'st 6rst %e 'sed+
7ncon*entional "ethods are onl 'sed if thethere are no others resorts+
Onl trained 1o'rnalists shall 'se 'ncon*entionaltechni,'es in infor"ation !atherin!
La%els and identit of s'%1ects of a'dio$ *ideoand photo 6les "'st %e *isi%le in ti"e%roadcastin!+
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%rtic&e '( *ews and Pu+&ic ,airs-
Re.enact"ent of e*ents "'st %eclearl la%eled+
Ne)s and co""entaries "'st not %esensationali&ed+
Ad*ertise"ents "'st %e clearldistin!'ished fro" the ne)s+
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rtic&e .( na&/sis and"ommentaries
Analsis and co""entaries shall %ea%le to enco'ra!e p'%lic disc'ssionof iss'es$ shall %e handled %
persons )ho practice %roadcastin!ethics$ and shall infor" the p'%lic ofc'rrent iss'es+
8ontrastin! ideas shall %e presentedfairl$ and "'st not distort the facts+
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rtic&e 0( "overage 1nvo&ving"hi&dren
The child di!nit "'st %e respectedand his9her innocence "'st not %ee-ploited+
Sensationali&in! disa%led children orchildren %elon!in! to ethnic !ro'ps"'st %e a*oided+
:A"%'sh; inter*ie)s of children area*oided+ Respect for their pri*ac"'st al)as %e o%ser*ed+
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rtic&e 0( "overage 1nvo&ving"hi&dren
8hildren shall %e protected fore"otional stress$ shall %e consented%efore inter*ie)ed$ and "'st %e
inter*ie)ed % a'thori&ed persons onl+ 8hildren sho'ld not %e re,'ired to
recall and narrate tra'"atic e-perience
and shall %e protected+ An pro!ra"s9"aterials in*ol*in!
children "'st co"pl )ith the la)s+
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rtic&e 2( Persona& ttac3s
Personal attac#s a!ainst to an personor fello) %roadcaster are prohi%ited+
/hen personal attac#s are aired$ anopport'nit to repl "'st %e !ranted
to the attac#ed person9instit'tion+
rtic&e 4( "orrecting Mista3es
/hen a "ista#e is aired$ it "'st %eidenti6ed and corrected+
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rtic&e 5( "rime and "risisSituations
The co*era!e of cri"es inpro!ress9crisis sit'ations shall considersafet a%o*e p'%lic interest$ and shall
not pro*ide s'pport to the perpetrator+ Plans of resol*in! the sit'ation "'st
not %e %roadcasted+
The station9personnel "'st not en!a!ein co""'nication )ith the perpet'ator)itho't coordination )ith o
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rtic&e 5( "rime and "risisSituations
Anchors9reporters9station personnelshall not initiate ne!otiations orinterfere )ith ne!otiations cond'cted
% o
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rtic&e 6( 1ndividua& Rights
The ri!ht to pri*ac of indi*id'als "'st %erespected+
Persons !rie*in! "'st %e treated )ith sensiti*it+The shall %e allo)ed to !rie*e in pri*ate+
Ne)s co*era!e "'st not interfere )ith one=sri!ht to %e pres'"ed innocent 'ntil pro*en!'ilt+
Proper la%elin! of persons sho'ld %e o%ser*ed toprotect their rep'tation and safet+
>'"iliation of an persons is prohi%ited+
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rtic&e 7( Po&itica& Propaganda
Pro!ra"s "'st not fa*or ancandidate of political part+
Airti"e of political propa!anda andits rates "'st follo) the la)s+
All %roadcast of election propa!anda"'st %e la%eled :paid for %;
follo)ed % the na"e of candidate orpropa!anda+
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rtic&e 8( Pu+&ic "omp&aints and 9rievances
8o"plaints$ criticis"$ or !rie*ancesa!ainst persons9instit'tions "'st %eli"ited to the iss'es that are of p'%lic
interest+ Identit of co"plainants "'st %e *eri6ed
%efore it is can %e aired+
S'%1ects of co"plaint$ criticis"s or!rie*ances aired "'st %e !i*enopport'nit to repl % the station )hereco"plains a!ainst the" are aired+
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rtic&e ':( "a&&s or Messages
8alls or "essa!es on air shall %e!'ided on the "anners and lan!'a!ethe are to 'se on air+
Ens'rin! le!iti"ac of re,'estedairin! of calls or appeals "'st %econsidered+
Airin! of personal calls$ appeal or"essa!es fro" 'n#no)n so'rces isprohi%ited+
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rtic&e ''( "hi&dren;sPrograms and We&fare
Pro!ra"s pro"otin! children=sde*elop"ent are enco'ra!ed+
At least ?@ dail airti"e shall %es'ita%le for children+
8hildren=s pro!ra"s shall notpro"ote *iolence and depict se-'al
s'%1ects+
8hildren=s pro!ra"s shall pro"ote*al'es and shall co"ple"ent
learnin! fro" school+
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rtic&e ''( "hi&dren;sPrograms and We&fare
Ad*ertise"ents of prod'cts andser*ices or trailers not s'ita%le forchildren "'st not %e aired on
children=s pro!ra"s+
An "aterial that is har"f'l tochildren "'st %e aired %efore after a
children=s pro!ra"+ Trailers classi6es as Restricted (R %
the MTR8B shall %e aired onl
%et)een C44p" and @C44a"+
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rtic&e '.( Re&igion
Reli!io's pro!ra"s "'st pro"otethe positi*e role of reli!ion in societ+
Reli!io's pro!ra"s "'st not ai" to
acc'se an person or or!ani&ations)ith dierent %eliefs+
Reli!io's pro!ra"s shall o%ser*e the
freedo"s of reli!ion and reli!io'se-pression+
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rtic&e '0( Superstition and the Occu&t
Pro!ra"s feat'rin! s'perstitions shall notind'ce %elief in the"+ Pro!ra"s that pro"oteocc'lt practices and the li#e are prohi%ited+
rtic&e '2( Medica&< =ega& andOther Professiona& dvice
0Onl d'l ,'ali6ed and a'thori&ed persons shall %e
allo)ed to !i*e "edical$ le!al or other ad*ices+ An"edical$ le!al or professional infor"ation "'stco"e fro" a'thori&edso'rces+
0An infor"ation on alternati*e "edicine shallco" l the re 'lations of the BAD+
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rtic&e '4( MusicBroadcast stations shall pro"ote ilipino "'sic+Radio stations "'st pla at least F Ori!inalPilipino M'sic(OPM per ho'r+
M'sic )ith lrics that don=t confor" to ilipino*al'es shall not %e plaed+Sin! )ith *'l!ar lrics or that pro"otes racis"or
Satanis" shall not %e plaed+Bri%er in e-chan!e for plain! "'sic on air isprohi%ited+Ran#in! of recorded "'sic "'st %e %ased
on *alid criteria+
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rtic&e '5( >und Raising
'nd raisin! pro!ra"s or "essa!es shall
clearl state the or!ani&ers and its%ene6ciaries+
rtic&e '6( uiz Shoes< "ontestse9she e-ercises care in the choiceof )ords to 'tter and i"a!es to
e-hi%it+ P'%lic Ser*ice is the%roadcaster=s principal o%1ecti*e+
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
B=*S$G B=*"$in thepresentation of the ne)s$ *ie)s and
disc'ssions is the !oal of the%roadcaster$ )ho airs %oth or allsides of an iss'e+ The %roadcaster
does not 'se the air to "ali!n$destro$ ins'lt or disrespect anonere!ardless of !ender$ *ie)$ reli!io's
%elief$ political position$ c'lt're$ race
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
R$SPO*S1B=$G R$SPO*S1B=$'seof his9her na"e$ the na"e of KBP$ and
the Broadcast ind'str is a "ar# ofthe %roadcaster+ Opinions aree-pressed appropriatel and clearl+
Iss'es are researched and e-a"ined%efore the are aired+ The %roadcasteris critical %'t is not li%elo's+
% h
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
O#OR1!! *9 S=19*9 B#SGThe E#HOR1# O> #H$
"O*S#1#E#1O*is 'pheld % the%roadcaster at all ti"es+ >e9she*i!ilantl defends$ ad*ocates and
protects the freedo" of speech andof the press and the p'%lic=s ri!ht toaccess to infor"ation+
O S % h
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
!*9= # K9*!H*9S=G !19*1# *! !$"OREM
are the "ar#s of a professional%roadcaster in )ord$ tho'!ht$ deedand personal cond'ct$ )hether inside
or o'tside the station+ The%roadcaster e-ercise h'"ilit indealin! )ith fello) %roadcasters and
the !eneral p'%lic+
KBP BRO!KS#$R %#h KBP
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
K#W1R*G R19H#$OES*$SSise-pected of a tr'e %roadcaster$ )hoat all ti"es is deter"ined to stand %)hat is ri!ht and to e-pose )hat is
)ron!+ The %roadcaster is al)as"indf'l of the *al'es of inte!rit$honor and decenc+
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KBP BRO!KS#$R %#h KBP
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
SEMESE*O!GThe %roadcaster isOB$!1$*#to the r'les and
re!'lations of the KBP as stated inthe Broadcast 8ode of the Philippinesand the la)s of the co'ntr
pertainin! to all %roadcast and%roadcast related acti*ities+
KBP BRO!KS#$R %#h KBP
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
#P#G #RES#WOR#H1*$SSis the%roadcaster=s ,'alit$ )ho does not p't
personal !ain ahead of d't+ >e9she does notaccept %ri%es$ !ifts or fa*ors that in'encehi"9her to chan!e his9her stand or distort thetr'th+ >e9she is honest in the cond'ct of!atherin! infor"ation$ photos$ and i"a!es anddoes not resort to pla!iaris"+ >e9she respectsthe intellect'al propert ri!hts of
others+
KBP BRO!KS#$R %#h KBP
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ng KBP BRO!KS#$R %#he KBPBroadcasting Princip&es-
$P$K#1BOG $>>$"#1V$'se of Tele*ision andRadio in the pro"otion of )hat is ri!ht$ orderl$and peacef'l is a hall"ar# of the %roadcaster$)ho contri%'tes to the de*elop"ent of o'r
citi&ens and o'r nation+ R$SP$#OG R$SP$"#for fello) Broadcasters$
all h'"ans and instit'tions is e-pected of the%roadcaster$ )ho 'pholds h'"an ri!hts and
the principle that an acc'sed person isinnocent
'ntil pro*en !'ilt