Kaldewei at ISH: New stand concept, five themed zones and a multisensory experience KALDEWEI, Ahlen, March 2019. – From 11 th to 15 th March Kaldewei will be welcoming its partners from all over the world at the ISH Frankfurt. This year guests will be impressed by the dynamic design of the new stand whose curving architecture is reminiscent of the Elbphilharmonie building in Hamburg. Visitors can immerse themselves in five different themed zones that run together through the heart of the stand – the Kaldewei Forum –this culminates in a multisensory, digital experiential zone. With these five themes, Kaldewei is presenting itself as a leading pioneer in the areas of digitalisation, sustainability, modern bathroom solutions, materiality and international partnerships, particularly global project business. Arndt Papenfuss, Director Marketing at Kaldewei says: “This year we have created a very special forum for our guests which invites them to enter into dialogue and encourages our partners to interactively experience our trade fair themes and try out our many new digital services.” 1. Digital pioneer
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Kaldewei at ISH:
New stand concept, five themed zones and a multisensory experience
KALDEWEI, Ahlen, March 2019. – From 11th to 15th March Kaldewei will be welcoming its partners from all over the world at the ISH Frankfurt. This year guests will be impressed by the dynamic design of the new stand whose curving architecture is reminiscent of the Elbphilharmonie building in Hamburg. Visitors can immerse themselves in five different themed zones that run together through the heart of the stand – the Kaldewei Forum –this culminates in a multisensory, digital experiential zone. With these five themes, Kaldewei is presenting itself as a leading pioneer in the areas of digitalisation, sustainability, modern bathroom solutions, materiality and international partnerships, particularly global project business.
Arndt Papenfuss, Director Marketing at Kaldewei says: “This year we have created a very special forum for our guests which invites them to enter into dialogue and encourages our partners to interactively experience our trade fair themes and try out our many new digital services.”
1. Digital pioneer
Providing optimum support for market partners is at the heart of Kaldewei’s digital services. No matter whether at home on the sofa, in a planner’s office or on a building site: Kaldewei makes life easier for all of its partners and provides consistent, user-oriented support. At ISH, visitors have a chance to personally experience the diverse choices available to them with regard to inspiration, planning, costing, delivery and installation. Services can be tested at digital columns and on smartphones. A “digital twin” links the real product with a breathtaking multi-dimensional visualisation of the specific product advantages.
2. Sustainable bathroom solutions and WWF partnership
In the second themed zone Kaldewei demonstrates how important sustainability and environmental protection are to Kaldewei, and the contribution that Kaldewei bathroom solutions made of steel enamel are making to eco-friendly, climate-neutral building. Kaldewei’s partnership with the WWF is central to a high-end 3D visualisation where Kaldewei employs virtual reality to let its visitors immerse themselves in the unique underwater world of the ocean, and informs them first-hand about the cooperation project.
3. New shower solutions
The third zone features new and innovative bathroom solutions made of Kaldewei steel enamel. The focus is on the new colours, surfaces, designer waste covers and dimensions of the enamelled Nexsys shower surface, which is now available in around 5,000 permutations for modern shower area design. In addition, at ISH Kaldewei will be introducing custom extensions, ultra-flat waste fittings and persuasive solutions for easy installation, amply demonstrating its leadership as an innovator in the area of floor-level showers. Over 100,000 options are now available to bathroom planners with an enamelled Kaldewei shower surface.
4. International partnerships
As a respected partner for project business, Kaldewei’s portfolio of enamelled showers, washbasins and baths offers perfectly matching bathroom solutions to meet specific country and target-group needs. In the fourth themed zone, Kaldewei highlights its concentrated expertise in international project business on the basis of selected best practice examples and references. Current examples such as the Cayono “drop-in” bath and the Cayonoplan shower whose dimensions are specified in imperial measures for the US market, reveal the great flexibility with which Kaldewei responds to the needs and requirements of international markets.
5. Kaldewei steel enamel – the material
Touch, try, test – ISH visitors will be able to do this in the fifth zone of the Kaldewei stand – the “Material Experience”. They are invited to discover and test the special properties and advantages of superior steel enamel for themselves. Kaldewei’s timelessly beautiful shower surfaces, washbasins and baths convey a highly distinctive sense of value – and also give you the confidence that you’ve made the right decision for your bathroom.
Partners’ needs and wishes are central
Arndt Papenfuß, Director Marketing at Kaldewei says: “Kaldewei’s entire ISH presence reflects our core competence of enabling bathroom furnishing of the highest standard with customised, perfectly matching solutions. The structure and design elements of the new stand concept also visualise groundbreaking themes for our company and the industry as a whole, and actively place our customers and partners from all over the world – and their needs and wishes – centre-stage.”
About KALDEWEI
100 years of KALDEWEI - since 1918, and for over four generations, Franz Kaldewei GmbH & Co. KG has become a global partner for iconic bathroom solutions made of superior steel enamel. With a portfolio of over 600 shower surfaces, washbasins and bathtubs, the premium manufacturer provides perfectly coordinated solutions for project business and private clients – featuring a uniform material throughout and harmonious design. The company collaborates with renowned international design firms and has received over 150 awards. For its unique brand management, KALDEWEI has been recognised with a gold German Brand Award. In 2018, a long-term partnership was launched with WWF, the nature and environmental conservation organisation. KALDEWEI is supporting the WWF marine conservation programme that is devoted to reducing plastic waste in our oceans.
Source: Franz Kaldewei GmbH & Co. KG. Copy requested.
Press contacts:
Franz Kaldewei GmbH & Co. KGTel. +49 2382 785 210Laura KosakFax +49 2382 785 8210Postfach 17 [email protected]
59206 Ahlen, Germanywww.kaldewei.com
achtung! GmbHTel. +49 40 450 210 888Straßenbahnring [email protected]
20251 Hamburg, Germanywww.achtung.de
UK press contact:
Esprit Media Ltd.Tel. +44 1428 788 098Karen [email protected] [email protected]
The old Chicken ShedKiln Cottage, Kiln WayGrayshottHampshire, England
Further information and illustrations are available from Kaldewei’s virtual press office: www.kaldewei.com
Images and captions:
1_1_Kaldewei_ISH_Stand
Image source: KALDEWEI/SCHMIDHUBER
This year guests will be impressed by the dynamic design of the new stand whose curving architecture is reminiscent of the Elbphilharmonie building in Hamburg. The concept will allow visitors to immerse themselves in five different themed zones that run together through the heart of the stand – the Kaldewei Forum – and culminates in a multisensory, digital experiential zone.
1_2_Kaldewei_Digital_Pioneer
Image source: KALDEWEI/SCHMIDHUBER
At ISH visitors have a chance to personally experience the diverse choices available to them with regard to inspiration, planning, costing, delivery and installation. A “digital twin” of the enamelled Nexsys shower surface links the product with a breathtaking multi-dimensional visualisation of the specific product advantages.
1_3_Kaldewei_Sustainability
Image source: KALDEWEI
In the second themed zone Kaldewei demonstrates how important sustainability and environmental protection are to Kaldewei, and the contribution that Kaldewei bathroom solutions made of steel enamel are making to eco-friendly, climate-neutral building.
Products shown: Kaldewei Meisterstück Incava, Conoflat shower surface and Silenio countertop washbasin
1_4_Kaldewei_New_Bathroom_Solutions
Image source: KALDEWEI
The third zone features new and innovative bathroom solutions made of Kaldewei steel enamel. The focus is on the new colours, surfaces, designer waste covers and dimensions of the enamelled shower surface Nexsys which is now available in around 5,000 permutations for modern shower area design.
Products shown: Kaldewei Miena washbasin bowl and Nexsys shower surface with design cover in polished gold
1_5_Kaldewei_International_Partnerships
Image source: KALDEWEI
In the fourth themed zone, Kaldewei highlights its concentrated expertise in international project business on the basis of selected best practice examples and references. Current examples such as the Cayono “drop-in” bath and the Cayonoplan shower whose dimensions are specified in imperial measures for the US market, reveal the great flexibility with which Kaldewei responds to the needs and requirements of international markets.
Products shown: Kaldewei Cayono “drop-in” bath and Puro undercounter washbasin
1_6_Kaldewei_Steel_Enamel
Image source: KALDEWEI
Kaldewei’s timelessly beautiful shower surfaces, washbasins and baths convey a highly distinctive sense of value – and also give you the confidence that you’ve made the right decision for your bathroom. In the fifth zone of the Kaldewei stand – the “Material Experience” – ISH visitors can discover the special properties and advantages of superior steel enamel for themselves.
Products shown: Kaldewei Cayonoplan shower surface, Puro wall-hang washbasin, Cayono Duo bath
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