Kako je biznis postao social business tihomir cirkvencic

Tihomir CirkvenčićSEE ICS LeaderIBM Collaboration Solutions

Kako je biznis postao SOCIAL BUSINESS

© IBM Corporation 2012

A Social Business | embraces networks of people to create business value

embraces networks of people to create business value



Fifth IT Era – The Path to the Social Business explosion!$200B Market by 2015

Emphasize people-to-people interactions

Retrofit existing people networks

Help people extend their organizational reach

Enable newly created people networks to function

Get Social. Do Business


Your PEOPLE are core to your BUSINESSCompanies don’t do business with companies… …. people do business with people

“ approx. 70% of a company's TOTAL spend is on their people resources!”

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Traditionalists Boomers Gen X Millenials

Born 1922 – 1945 1946 – 1964 1965 – 1980 1980 – 2000

Training The hard way Too much and I’ll leave Required to keep me Continuous and expected

Learning style Classroom Facilitated Independent Social and networked

Communication style Top-down Guarded Hub and spoke Collaborative

Problem-solving Hierarchical Horizontal Independent Collaborative

Decision-making Seeks approval Team informed Team included Team decided

Leadership style Command and control Get out of the way Coach Partner

Feedback No news is good news Once per year Weekly/Daily On Demand

Technology use Uncomfortable Unsure Unable to work without it

Unfathomable if not provided

Job changes Unwise Sets me back Necessary Part of my daily routine

“By 2014, 50 percent of all employed people will be Millennials”Source: Millennials: 50% of Workforce by 2014 February 2011

http://www.carrierevolution.com/articles/164687/millennials-50-of-workforce-by-2014/






People are empowered like never before

• 37% of US IT workers are using technology they master first at home, then bring to work

• 64% of GenY download unauthorized applications at least once a week to get their job done

Bringing social tools into the enterprise

• 200 million tweets sent via Twitter each day

•Wikipedia hosts 17 million articles

Find and share information instantly

Rise of social networking and mobile devices

•66% of online adults use social media platforms such as Facebook, Twitter, MySpace or LinkedIn

• Smartphone and tablet shipments now outpace PCs

Source: Forrester: Forrsights Workforce Survey 2011

Source: Facebook, 2011Source: Nielsenwire, 6/1/2010, Morgan Stanley + “IT consumerism”


When you have a question and someone gives you the answer…only the two of you benefit


By nature, your PEOPLE are SOCIAL

given the chance, people will share their ideas

IDC - S o c i a l P l a t f o r m s M a r k e t D e f i n i t i o n:“Social platforms emerged based on the recognition that people — customers, employees, business partners, and suppliers — emerge as the most valuable assets to business and require informal, unstructured, easy-to-use communication tools that scale beyond a team for enhanced productivity.”


friending

© 2011 IBM Corporation | Thomas A. Bryner | 11

intimate anonymous

inner circle your social potential

© IBM Corporation 2012casalewebnet2 | flick r

boreout


© IBM Corporation 20122003, Gigagroup (now Forrester)

5%

80%

knowledge

15%


14 © IBM Corporation 2012

Knowledge Sharing Gap

© IBM Corporation 2012© 2011 IBM Corporation | Thomas A. Bryner | 15

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collaboration


building the link


transaction collaboration

asset optimisation revenue

margin expansion

EBITDA

sales marketing


IBM has an end to end portfolio of capabilities, services, and delivery methods for social business

Social Content Management Social CollaborationSocial Analytics Social Portal

Services MobileCloud


Primjer: Unified Communications – IBM Strategy!

WebConf

IM

EmailUM

Collaboration Communications

Phone

Video

SMS

AudioConf

Profiles Microblogs

Blogs Wikis

Social

SocialUC2


Gartner: “IBM, You are further ahead than anyone else in the marketplace.”

Business Intelligence + Collaboration Complementary Capabilities

Cognos BI Connections

Escalations

Alerts

Historical Decisions

ApprovalsProfile Blogs

Wikis

Discussions

Activities

Home PageCellAnnotations

Attachments

Communities

Bookmarks

Reporting

Planning

Analysis

Dashboards

… more


IBM Connections Home pageSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertiseFilesPost, share, and discover documents, presentations, images, and more

Micro-bloggingReach out for help your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you don’t know via recommendations

ActivitiesOrganize your work and tap your professional network

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit from the expertise of othersMedia GalleryAdd sizzle by sharing rich media like Photos and Videos

Ideation BlogsCreate ideas and leverage the crowd to develop them

Document LibrariesSecurely manage and collaborate on business documents


Essence of an expert

Who are you?

Profiles: contact, organization information, your colleagues, expertise, interests, affiliation and

contributions

Foundation of a social platform


Essence of an expert – continued

How do you get your work done?

Communities, Activities, Files What are your interests, who do you collaborate with and

what do you want to keep up to date with?

Your association with Groups of people who share the common

interest or work objective

Designs subject to change



Essence of an expert - continued

What are you reading and sharing? What do you find valuable?Bookmarks, tagging, blogs, wikis, files, microblogs and status updates




Gaining insight / discovery

The people you may want to

know

“Do you know” widget identifies people who

may have common interests and

objectives

Resources that you may want to be aware of

Community, Bookmark, Document and Wikis that may be

helpful to you




Gaining insight / discovery - continued

Better insight when forming and expanding your networkHow are you related to any given individual?



Gaining insight / discovery - continued

Find what you are looking for

Finding the right information, the right people when you need it



Activity

Social “enabled” business applications / tools - continued Foundation of a social platform


“Socialize your web sites” – internally or externally

Promote experts, engage with your audiences, harness ideas, build communities, drive discussions, and get answers

Social “enabled” business applications / tools - continued Foundation of a social platform


IBM Connections



Consumable information flow

Simplify user actions

Design PrinciplesFoundation of a social platform


Moving from sending to sharing Optimized Mobile Access

More on Design PrinciplesFoundation of a social platform

+ “Appification”


Lead with Open StandardsMaximizes integration possibilities

Enabling the next generation of socially-enabled solutions to enhance customers' existing investments and heterogeneous platforms Focus on open standards and “loosely coupled” web-centric architectures

A commitment to drive and leverage open standards Maximize choice, flexibility, and ease of integration

Drive enterprise innovation and leverage rapid innovation on the public web

Minimize incremental cost of targeting additional desktop and mobile platforms

Leverage dominant skillsets based around web technologies

HTML5 ARIA SAML



Solve Business ChallengesDeliver comprehensive solutions through Partnerships

Make it easy to add social capability to business application and processes Focus on consumable components for easy leverage in support of appropriate in context

social interactions

A commitment to an extensible and open architecture

Easily add onto any infrastructure

Restful APIs for easy integration

Access to relevant Social data anytime and anywhere

Extensible for 3rd party integration

to name a few ...






Dutch Tax Office - Key statistics

Thousands of users IBM Connections 35,000 users IT & CIO Key Project Sponsors Multiple stand alone and open source point solutions

Multiple LoB / dept level pain points Mixed environment – IBM, MS Sharepoint


“Lobby” Marketing: Banners, Flyers, Video Boards


You are being followed…


© IBM Corporation 2012© 2011 IBM Corporation | Thomas A. Bryner | 42

Boarding New Hires Learning Organization (self-paced, autonomous...)

Process Improvements (Productivity... )

Knowledge Capturing & Sharing Product Ideation & Innovation / Projects Product Documentation Defects Management (see learning organization, too)

Culture, Climate & Motivation Grow & Retain Employees … Microsoft Sharepoint customers!

potentials


Three key business scenarios and lines of business where Social Business can make a big difference

CMO, VP Sales, VP Customer Service

Customer Care & Insight

VP Product Development, Chief Design Officer, VP Research

Product & Service Innovation

VP HR, CIO,GM

Workforce Optimization


SVP Customer Service

Sponsoring executives will typically request ROI

44 Social Business ROI

Client ROI References*

*as projected by IBM BVA client

Primary Goals

SVP Sales

Increase revenue

CMOIncrease pipeline and conversion

Increase customer interactions by 15% = $18M revenue growthIncrease incoming call cross-sell by 5% = $4.3 increased profitLower campaign expenses by 20% - $2M cost reductions

Improve customer service levels

Reduced support time 5% = $4.3 M increased profitFaster time to revenue new customers (-30 days)Electronic support reduces mail costs $ 1 M

SVP R&DIncrease innovation pipe and reduce time to market

Increased new product pipeline yield by 5%10% reduced of overlapping projects = $33 M savings

SVP HRIncrease employee engagement and retention

Faster on-boarding & M&A = 10% lower costReduced new employee training costs 15% Compressed employee communications time = $2MVirtual teamwork reduces travel frees $8M

Increased quality sales time by 5% = Increase profit $250MFaster integration of acquisitions by 1 month = $27M profit increaseFaster new seller on-boarding by 1 month = $27M profit increase


IBM Connections – empowers United Nations users to easily connect with other users, other agencies, non- government agencies (NGO’s) and host nation personnel.

IBM Sametime – empowers United Nations users unified, real-time communication and collaboration services—from enterprise instant messaging and online meetings to telephony and video conferencing.

Source – UN Peacekeeping - http://www.un.org/en/peacekeeping/

United Nations


Challenge #1 – How do you launch? Standalone branded solution or into existing infrastructure / identity?

Connect.BASF


Cardiff Portal


Challenge #2 – Have you published your Social Computing Guidelines?


Challenge #3 – Do you have “Holistic” view of your social Business

Internal External


Challenge #4 – Need to take into consideration CULTURE & GENERATIONAL differences.

Supporting Open Ideas– Idea that FAILED the hardest– Golden Cow Award

Generational differences– How they collaborate– Device / Mobile

Understanding “Social Roles”– Contributor vs. Lurker– Not everyone has to blog

Flattening The Organization– Remove barriers– Speed, Empowered


© 2012 IBM Corporation52

We are announcing...

Industry leading business outcomes from Social • Ranked #1 by IDC for 3 years

• Delivering outcomes to 60% of Fortune 100, 36,000+ General Business customers

First-of-a-kind IBM Platform for Social Business• Connections 4, Connections Suite, Intranet Experience

Suite

• Mobile, Integration, Social Content, Social Analytics

Smarter Social Ecosystem • Broadest ecosystem of 39,000+ Partners

• Software Development Kit for IBM Social Business

• Ready for IBM Social Business Solutions Showcase

New!


IBM Connections licensing & entitlements Home pageSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertise

FilesPost, share, and discover documents, presentations, images, and more

Micro-bloggingReach out for help your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you don’t know via recommendations

ActivitiesOrganize your work and tap your professional network

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit from the expertise of others

Media GalleryAdd sizzle by sharing rich media like Photos and Videos

Ideation BlogsCreate ideas and leverage the crowd to develop them

Document LibrariesSecurely manage and collaborate on business documents


Links

IBM Social Business - http://www.ibm.com/social IBM Connections product page - http://www-

01.ibm.com/software/lotus/category/socialsoftware IBM Connections live to try and see in action:

https://greenhouse.lotus.com (click on Sign up for a free account)

http://www.ibm.com/social

http://www-01.ibm.com/software/lotus/category/socialsoftware



https://greenhouse.lotus.com/

https://greenhouse.lotus.com/


Get Social Business. Do Business!

Tihomir CirkvenčićTihomir CirkvenčićSEE Sales LeaderIBM Collaboration SolutionsIBM Software GroupCroatia

Miramarska 23Zagreb, HR 10000

Tel : +385 1 63 08 568

Mob: +385 91 63 08 [email protected]


Give people

the right tools & info


Get Social – Do Business!

Kako je biznis postao social business tihomir cirkvencic

Technology

sharing rich

wikiscreate

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ideation blogscreate

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ibm social

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