Kaavo MSP Introduction 08182011

Monetizing Your Use of the Cloud, One Application at a Time

Sam SomashekarVice President, Marketing and Business Development

July 2011

0Copyright © 2011 Kaavo. All rights reserved.

Cloud Computing Adoption is Rising

► Public cloud market size: USD 159.3B (USD 25.5B in 2011)

► Virtual private cloud market: USD 66.4B (USD 7.5B in 2011)

► Private cloud market at USD 15.9B (USD 7.8B in 2011)


By 2020, Forrester estimates*:

* Source: InformationWeek News Network, April 26, 2011

MSPs Can Capitalize on Cloud Revenue Streams

► Infrastructure-as-a-Service (IaaS)• Rent out excess capacity on top of shared infrastructure

► Operations Management Services• Stand up development / test environments at will

► Application Deployment Services• Migrate/deploy customer applications into production cloud

environments► Application Load Management Services

• Throttle cloud resources based upon application load► Disaster Recovery / High Availability Services

• Application recovery testing• Application re-deployment, dynamic recovery

► All services are preconfigured, tested, and repeatable


Operational Challenges to Cloud Monetization


MSP Concerns

Security and Data Privacy

Transparency

Ease of Deployment

Performance, Run-Time Service Level Management

• How do I secure customer applications in the cloud?

• How do I secure application data in the cloud?

• How do I know which applications are accessing my cloud resources?

• How are customer applications consuming my cloud resources?

• How do I deploy/re-deploy customer applications after I obtain VMs?

• How can I migrate legacy customer applications to my cloud?

• How do I ensure customer applications are meeting usage demands?

• How do I recover from and prevent failures?

Accounting • How can I group infrastructure usage costs on a per application basis?

Adopting the Cloud Involves Manual Work


PaaS

SaaSCustom

Apps

Datacenter with Virtualization

Infrastructure as a Service (IaaS)

Datacenter with Virtualization

Datacenter• Cisco• Dell• EMC• HP• VMWare

Public Cloud• Amazon EC2• GoGrid• IBM• Rackspace• Terremark• Verizon

Private Cloud• Abiquo• Cloud.com• Eucalyptus• IBM• VMWare

Platform-as-a-Service• Force.com• Google AppEng• Heroku

Software-as-a-Service• Salesforce.com• GmailManual

Deployment StepsApplication and

Workload Management (Kaavo)

Kaavo Simplifies Cloud Adoption

Kaavo – The Missing Piece for Complete Cloud Lifecycle Management


Benefits•Lower Costs•Speed Time-to-Market•Raise Service Quality

Application-centric cloud management solutions deliver single-click deployment automation and unified service level management of complex applications across public, private, and hybrid clouds.

MSPs Gain Advantage with Kaavo-Enabled Value-Added Managed ServicesPreconfigured and Tested Managed Services► Application-Aware High Availability: Actively maintains uptime based upon

the requirements of the covered application► Enhanced Remote Failover: Integrated automation and third-party tools

provide reliable application-aware failover to remote datacenters► Fully Automated Disaster Recovery: Orchestrates failover from onsite

datacenter to MSP cloud, taking into account application and service requirements

► Application-Aware Automatic Scaling: Scale application deployment and performance based on service level objectives rather than infrastructure loading

► Run-Time Service Level Management: Automate scheduled and unscheduled application production management tasks to guarantee high service levels (e.g. add or remove cloud-based resources dynamically)

► Application Accounting and Security: Map accounting to cloud resource utilization per application or workload; auditing and access control


Application Deployment & Management


VM Acquisition VM Configuration

Middleware Deployment

Post-ConfigurationDeployment

Scheduled Events Dynamic Events

Workflow Responses

Maintenance Tasks

Run-Time Management

IMOD

System Definition

File

Amazon

IBM

Rackspace

EucalyptusCloud.com

VMware VCD

Abstracts the nuances of each cloud provider, while exposing provider features

MSP IaaS Offering

Kaavo Removes Operational Challenges


MSP Concerns

Security and Data Privacy

Transparency

Ease of Deployment

Performance, Run-Time Service Level Management

Encryption for cloud-based application data; secure connectivity setup; best-

practice security design; access control

Audits; application-centric multi-cloud resource visibility

Single-click best practice migration and deployment of applications; offsets lack

of organizational IT knowledge

Autopilot; application-centric accounting; best practice tuning

Accounting Application-centric metering

Kaavo Solution

Kaavo – Real Value to MSPs


Lower the deployment cost, risk, and time of applications in the cloud– Up to 30% reduction in administration costs– Up to 40% reduction in production support efforts– Up to 30% reduction in time-to-market

Dynamically manage run-time service levels and improve service quality by up to 20%

Higher SLA levels than through either self-management or outsourcedoperations

Higher application, data and user security Unambiguous implementation of customer processes Guaranteed and verifiable certification of adherence for compliance

audits

High application availability, improved disaster response rates Improved business agility Lower service contract pricing

Lower Costs,Improve Time To Market

Improve Quality of Service

Security

Process Automation

Why Kaavo? – Customer Success Stories

10

"We have begun to deploy and manage our own mission-critical applications (CapCal, Cloud Lab and Browser Lab) on Kaavo and it solves a whole bunch of issues for us while opening up some amazing new possibilities. I've been waiting for something like this for a long time, I just didn't expect it to be so awesome." Randy Hayes, Founder CapCal

“At Sellpoint we use Kaavo’s IMOD application for managing our complex mission critical infrastructure. IMOD makes it easy for us to manage and support our cloud infrastructure." Sudhir Kulkarni, CTO and VP Engineering, SellPoint

Copyright © 2011 Kaavo. All rights reserved.

http://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html

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Why Kaavo? – Accolades from Leading Media Sources

► 6 Cloud Computing Rising Stars – SIIA► 15 Cloud Computing Firms to Watch – internet.com► Cool Vendor in Cloud Management – Gartner► Top 20 Cloud Computing Startup – InformationWeek► 15 Cloud Computing Companies to Watch – NetworkWorld► Top 10 Cloud Computing Startup – TechTarget


Why Kaavo? – Competitive Position / Differentiation

► Top-down approach for the deployment and management of an entire application or workload, with guaranteed order of execution

• A “controller” approach not impeded by application, server image, or deployment model changes

► Standardized application deployment across clouds, enabling “cloud balancing” and facilitating migration to the cloud and between clouds

• Supports all major public and private cloud providers• Abstracts the nuances of each cloud provider from the user while exposing individual

features• OMG Cloud Standards Customer Council (CSCC) founding sponsor

► Monitoring of application deployments for defined events and automates responses with complex actions

► An enterprise solution for specifically deploying and managing cloud-based applications, and is not a “cloud-washed” datacenter automation tool for cloud lifecycle management

► Application deployment and management with other orchestration tools are complex and limiting


THANK YOU


APPENDIX


Company Background

► Headquartered in Stamford, CT► Founded in November 2007 by enterprise IT veterans with significant

experience in delivering and managing secure, mission critical IT applications

► Since the launch of Kaavo’s flagship product, IMOD, in January 2009, Kaavo has received many accolades from leading industry sources, customers and partners

► Key partnerships and customers include:• IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro• Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM,

Rackspace, Terremark• Cloud Technology Partners: Citrix, VMWare• ISVs: Canonical, Grid Robotics• Users: small and large across industries such as government, education,

online media, insurance and IT service providers


Application Deployment & Management


VM Acquisition VM Configuration

Middleware Deployment

Post-ConfigurationDeployment

Scheduled Events Dynamic Events

Workflow Responses

Maintenance Tasks

Run-Time Management

Best-practice methodology captured in a single XML file

Kaavo Enables Customer Scenarios


Single System Definition File captures all information regardingapplication deployment and run-time management

Cross platform (OS) support for dynamically creating and executing codein any programming language in response to events

Deployment of an application across multiple clouds (public, private, orhybrid) and ability to manage complex custom distributed deployments

Intuitive, central interface for single-click deployment and lifecyclemanagement of complex multi-tier applications

Automated resource management for planned/unplanned events (i.e.adding/removing resources)

Encryption of persisted data in the cloud; workflow automation to handlerun-time exceptions

Unified Management

Cross Platform Support

Distributed Deployment

Ease of Use

Automatic Resource Management

Security and Workflow Automation

Kaavo provides application-centric cloud management software to deliversingle-click deployment automation and unified service level managementof complex applications across public, private and hybrid clouds

Representative Kaavo Customers

► Enterprise• US Government• Large US insurance company• Large media company• Education (school district)• Finance• Technology service providers

► Channel partners: IBM, NIIT, Wipro► ISVs: Canonical, CapCal► Online (SMB)

• Website traffic rose 100% in 2010 from 2009• Registered users rose 50% in 2010 from 2009• 60-80 new online sign-ups per month

► Overall revenues rose more than 500% in 2010 from 2009• 2011 is looking even better


SellPoint


Help real people sell real properties FAST!

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SellPoint Infrastructure Description

► 4 Million hits/day and 8 TB/month peak► Proprietary SaaS application: Apache / Tomcat► Application re-architecture: Hybrid (cloud and hosted)► Each cloud instance self-sufficient: data pushed hourly


-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09

Active Product Tour Engagement Trend

Opens Minutes

Kaavo Helps SellPoint Manage in the Cloud

► Capacity: On-Demand scaling and dynamic provisioning• Holiday shopping: Peak in Q4, cliff in Q1• New manufacturer clients• New products

► Automated order-of-operations deployment and management within test and production environments

• Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower costs)

► 60% fixed-cost savings using elasticity► Time-to-Market

• Customized to about 160 retail sites and go-live schedules• Rapid releases and change management

► Security• Only public domain data on cloud• Confidential data on private hosting

► Reliability: Leverage redundancy and cloud-to-cloud► Runtime management and monitoring


For More Information…

► Technical Documentation: http://wiki.kaavo.com► Overview of Cloud Space and how Kaavo fits in:

http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud-Solution.swf (less than 5 minutes)

► High Level Kaavo Technology Overview:http://demos.kaavo.com/IMOD-Tech/IMOD-Tech-Overview_controller.swf (less than 5 minutes)

► Demo of Kaavo Solution:http://demos.kaavo.com/Short-Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes)

► Training webinars and demos: http://www.youtube.com/kaavoinfo


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Kaavo MSP Introduction 08182011

Documents

application data

cloud monetizationmsp

cloud computing adoption

virtual private cloud

covered application

application basis

public cloud market

legacy customer applications