Kaavo Introduction 08012011

Simplifying Your Use of the Cloud, One Application at a Time

Sam SomashekarVice President, Marketing and Business Development

July 2011

0Copyright © 2011 Kaavo. All rights reserved.

Cloud Computing Adoption is Rising

► Public cloud market size: USD 159.3B (USD 25.5B in 2011)

► Virtual private cloud market: USD 66.4B (USD 7.5B in 2011)

► Private cloud market at USD 15.9B (USD 7.8B in 2011)


By 2020, Forrester estimates*:

* Source: InformationWeek News Network, April 26, 2011

Cloud Adoption Challenges Still Exist


Customer Concerns

Security and Data Privacy

Transparency

Ease of Deployment

Run-Time Management of Service Levels

• Is my application secure in the cloud?• Is my application data secure in the cloud?

• Who is accessing my cloud resources?• How is my application consuming cloud

resources?

• How do I deploy/re-deploy my application after I secure VMs?

• How can I migrate my legacy application to the cloud?

• How do I ensure my application is meeting customer demands?

• How can I better align resources to business goals?

Adopting the Cloud Involves Manual Work


PaaS

SaaSCustom

Apps

Datacenter with Virtualization

Infrastructure as a Service (IaaS)

Datacenter with Virtualization

Datacenter• Cisco• Dell• EMC• HP• VMWare

Public Cloud• Amazon EC2• GoGrid• IBM• Rackspace• Terremark• Verizon

Private Cloud• Abiquo• Cloud.com• Eucalyptus• IBM• VMWare

Platform-as-a-Service• Force.com• Google AppEng• Heroku

Software-as-a-Service• Salesforce.com• GmailManual

Deployment StepsApplication and

Workload Management (Kaavo)

Kaavo Simplifies Cloud Adoption

Kaavo – The Missing Piece for Complete Cloud Lifecycle Management


Users•Application Managers•Application Developers•System Administrators

Application-centric cloud management solutions deliver single-click deployment automation and unified service level management of complex applications across public, private and hybrid clouds.

Kaavo Enables Customer Scenarios in the Cloud

► Development Lifecycle Management: Quickly stand up application development and QA environments, and easily promote to production

► Ease of Deployment: Deploy complex applications and workloads quickly in the clouds using easy, repeatable and secure processes

► Unified Cloud Resource Management: Unified management of cloud-based resources from the point of view of the application or workload

► Run-Time Service Level Management: Automate scheduled and unscheduled application/workload production management tasks (e.g. add /remove cloud-based resources, backups, auto-recovery)

► High Application Availability: Leverage the cloud to improve disaster response and reduce RTO

► Application Accounting: Map accounting to cloud resource utilization per application or workload


Application Deployment & Management


VM Acquisition VM Configuration

Middleware Deployment

Post-ConfigurationDeployment

Scheduled Events Dynamic Events

Workflow Responses

Maintenance Tasks

Run-Time Management

IMOD

System Definition

File

Amazon

IBM

Rackspace

EucalyptusCloud.com

VMware VCD

Abstracts the nuances of each cloud provider, while exposing provider features

Kaavo Removes Cloud Adoption Barriers


Customer Concerns Kaavo Solution

Security and Data Privacy

Transparency

Ease of Deployment

Run-Time Management of Service Levels

VPN, Firewall configurations, private network, and data encryption for

application data persisted in the cloud

Metering, audits, application-centric multi-cloud resource visibility

Single-click deployment of applications and workloads

Autopilot; application-centric accounting

Lower Costs, Improve Time-to-Market, Improve Service Quality

Live Demonstration


Kaavo – Real Value to Customers


Lower the deployment cost, risk, and time of applications in the cloud– Up to 30% reduction in administration costs– Up to 40% reduction in production support efforts– Up to 30% reduction in time-to-market

Dynamically manage run-time service levels and improve service quality by up to 20%

Improve response to disasters and ensure high availability of applications

Implement standard, repeatable processes for application deployment

Easily configure, deploy, run, and manage applications in the cloud Data and user security

Standardize and automate application deployment Quickly and easily duplicate application environments for

development and testing Track utilization and meter the cost of cloud-based applications

Lower Costs,Improve Time To Market

Improve Quality of Service

Ease of Use and Security

Process Automation

Why Kaavo? – Customer Success Stories

10

"We have begun to deploy and manage our own mission-critical applications (CapCal, Cloud Lab and Browser Lab) on Kaavo and it solves a whole bunch of issues for us while opening up some amazing new possibilities. I've been waiting for something like this for a long time, I just didn't expect it to be so awesome." Randy Hayes, Founder CapCal

“At Sellpoint we use Kaavo’s IMOD application for managing our complex mission critical infrastructure. IMOD makes it easy for us to manage and support our cloud infrastructure." Sudhir Kulkarni, CTO and VP Engineering, SellPoint

Copyright © 2011 Kaavo. All rights reserved.

http://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html

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Why Kaavo? – Accolades from Leading Media Sources

► 6 Cloud Computing Rising Stars – SIIA► 15 Cloud Computing Firms to Watch – internet.com► Cool Vendor in Cloud Management – Gartner► Top 20 Cloud Computing Startup – InformationWeek► 15 Cloud Computing Companies to Watch – NetworkWorld► Top 10 Cloud Computing Startup – TechTarget


Why Kaavo? – Competitive Position / Differentiation

► Top-down approach for the deployment and management of an entire application or workload, with guaranteed order of execution

• A “controller” approach not impeded by application, server image, or deployment model changes

► Standardized application deployment across clouds, enabling “cloud balancing” and facilitating migration to the cloud and between clouds

• Supports all major public and private cloud providers• Abstracts the nuances of each cloud provider from the user while exposing individual

features• OMG Cloud Standards Customer Council (CSCC) founding sponsor

► Monitoring of application deployments for defined events and automates responses with complex actions

► An enterprise solution for specifically deploying and managing cloud-based applications, and is not a “cloud-washed” datacenter automation tool for cloud lifecycle management

► Application deployment and management with other orchestration tools are complex and limiting


THANK YOU


APPENDIX


Company Background

► Headquartered in Stamford, CT► Founded in November 2007 by enterprise IT veterans with significant

experience in delivering and managing secure, mission critical IT applications

► Since the launch of Kaavo’s flagship product, IMOD, in January 2009, Kaavo has received many accolades from leading industry sources, customers and partners

► Key partnerships and customers include:• IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro• Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM,

Rackspace, Terremark• Cloud Technology Partners: Citrix, VMWare• ISVs: Canonical, Grid Robotics• Users: small and large across industries such as government, education,

online media, insurance and IT service providers


Application Deployment & Management


VM Acquisition VM Configuration

Middleware Deployment

Post-ConfigurationDeployment

Scheduled Events Dynamic Events

Workflow Responses

Maintenance Tasks

Run-Time Management

Best-practice methodology captured in a single XML file

Kaavo Enables Customer Scenarios


Single System Definition File captures all information regardingapplication deployment and run-time management

Cross platform (OS) support for dynamically creating and executing codein any programming language in response to events

Deployment of an application across multiple clouds (public, private, orhybrid) and ability to manage complex custom distributed deployments

Intuitive, central interface for single-click deployment and lifecyclemanagement of complex multi-tier applications

Automated resource management for planned/unplanned events (i.e.adding/removing resources)

Encryption of persisted data in the cloud; workflow automation to handlerun-time exceptions

Unified Management

Cross Platform Support

Distributed Deployment

Ease of Use

Automatic Resource Management

Security and Workflow Automation

Kaavo provides application-centric cloud management software to deliversingle-click deployment automation and unified service level managementof complex applications across public, private and hybrid clouds

Representative Kaavo Customers

► Enterprise• US Government• Large US insurance company• Large media company• Education (school district)• Finance• Technology service providers

► Channel partners: IBM, NIIT, Wipro► ISVs: Canonical, CapCal► Online (SMB)

• Website traffic rose 100% in 2010 from 2009• Registered users rose 50% in 2010 from 2009• 60-80 new online sign-ups per month

► Overall revenues rose more than 500% in 2010 from 2009• 2011 is looking even better


SellPoint


Help real people sell real properties FAST!

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SellPoint Infrastructure Description

► 4 Million hits/day and 8 TB/month peak► Proprietary SaaS application: Apache / Tomcat► Application re-architecture: Hybrid (cloud and hosted)► Each cloud instance self-sufficient: data pushed hourly


-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09

Active Product Tour Engagement Trend

Opens Minutes

Kaavo Helps SellPoint Manage in the Cloud

► Capacity: On-Demand scaling and dynamic provisioning• Holiday shopping: Peak in Q4, cliff in Q1• New manufacturer clients• New products

► Automated order-of-operations deployment and management within test and production environments

• Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower costs)

► 60% fixed-cost savings using elasticity► Time-to-Market

• Customized to about 160 retail sites and go-live schedules• Rapid releases and change management

► Security• Only public domain data on cloud• Confidential data on private hosting

► Reliability: Leverage redundancy and cloud-to-cloud► Runtime management and monitoring


For More Information…

► Technical Documentation: http://wiki.kaavo.com► Overview of Cloud Space and how Kaavo fits in:

http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud-Solution.swf (less than 5 minutes)

► High Level Kaavo Technology Overview:http://demos.kaavo.com/IMOD-Tech/IMOD-Tech-Overview_controller.swf (less than 5 minutes)

► Demo of Kaavo Solution:http://demos.kaavo.com/Short-Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes)

► Training webinars and demos: http://www.youtube.com/kaavoinfo


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Kaavo Introduction 08012011

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