Just Half An Hour

the Live Web blogs, sharing, networks

& relationships

you’d better start swimmin’

…markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.www.cluetrain.org

charities

charitiescharities

the Web it is a changin’

• the Static Web and the Live Web– The Web as a library– The Web as TV– The Web as conversation

… get out there and play

• Blogging at wordpress.com

• Photo-sharing at flickr.com

• Social networking at facebook.com

• Reading at technorati.com

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Just Half An Hour

Business

charities charities

live webblogs

swimmin markets

old tone

old lies

wonder networked markets

mission statement

static weband