June 2007Mobile meeting Copenhagen0. Rejseplanen mobile Copenhagen June 2007.

June 2007 Mobile meeting Copenhagen 1

Rejseplanen mobile

Copenhagen June 2007

June 2007 Mobile meeting Copenhagen 3

Rejseplanen – Who are we?

Rejseplanen – in numbers:

Covers door to door travel information in (almost) all of Denmark

More than 6 million requests a month

More than 1.000.000 unique users a month

Organisation:

Collaboration between major PTOs

Approx. 7 people in secretariat

Development and Marketing group with members from PTOs

June 2007 Mobile meeting Copenhagen 4

IVR (Miss Travel Planner)

IVR: Approx. 150.000 searches / month

Touch Screens

Touch Screen:3.000 searches / month

Mobile solution

Mobile:Approx. 50.000 searches

/ month

Rejseplanen – Channels

Available on the channels:

The Internet Internet:6 mil. searches / month

June 2007 Mobile meeting Copenhagen 5

IVR (Miss Travel Planner)

IVR: Approx. 150.000 searches / month

Touch Screens

Touch Screen:3.000 searches / month

Mobile solution

Mobile:Approx. 50.000 searches

/ month

Rejseplanen – Channels

Available on the channels:

The Internet Internet:6 mil. searches / month

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June 2007 Mobile meeting Copenhagen 6

Rejseplanen – Mobile Development

Development phases:

Phase 1: Ensuring that the mobile solution is accessible and used

1A: Implementation of “updated” mobile solution

1B: Launch and marketing of “new” mobile solution

1C: Use and continues input from stats, users etc.

1D: Evaluation and planning of phase 2

June 2007 Mobile meeting Copenhagen 7

Rejseplanen – Mobile Development

Development phases:

Phase 2: Utilization of mobile possibilities

Using the mobile possibilities such as;SMS

GPS

MMS

Client solution? Hafas2go?

Other possibilities?

June 2007 Mobile meeting Copenhagen 8

Rejseplanen – Mobile Solution

Current solution:

Focus on ”Core functionality”

Just simple “from – to” travel information

Very simple user interface

Possible to:

See maps

See prices

Get Help

Get Service Information

June 2007 Mobile meeting Copenhagen 9

Rejseplanen – Mobile Development

Input to evaluation:

Statistics:

Mobile use vs. online use, searches on mobile etc.

General user input

Feedback through email etc.

User Group input

Approx. 100 users which continuously tests new functionalities etc.

Mobile Experience Group

Input from others in similar situation

June 2007 Mobile meeting Copenhagen 10

Rejseplanen – Mobile Marketing

Marketing mobiles:

Strategy: potentiel users are users of Rejseplanen and familiar with mobile internet

Inform potentiel users via www.rejseplanen.dk – use existing channels with many users

Using strategic alliances => ensure availability from all operator portals

If possible, be visible in operator marketing campaigns

Specifically:

Press release on day of release

Mention mobil.rejseplanen.dk in every piece of information from Rejseplanen