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Open data – why (not)? ePSIplatform Conference 2013 ‘Gotcha! – getting everyone on board’
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Page 1: E psi   open data - rejseplanen

Open data – why (not)?

ePSIplatform Conference 2013 ‘Gotcha! – getting everyone on board’

Page 2: E psi   open data - rejseplanen

Rejseplanen• National journey planner

for public transport in Denmark

• Publicly owned (by PTOs)• Collects data from all

public transport in Denmark

• Provides journey planning and traffic information on multiple platforms

• … and provides data for 3rd parties

Page 3: E psi   open data - rejseplanen

Sharing data today …

FRIENDSHIPS(OPEN API’s)

PARTNERSHIPS(CLOSED API’S)

RELATIONSHIPS(CROWDSOURCING)

Open APIs,GIS data

Static data“Dev community”

Full data set“Contracts”

“Input channels”Competitions etc.

Page 4: E psi   open data - rejseplanen

How did we get here?

A LONG PROCESS WITH LOTS OF OPEN QUESTIONS (AND ANSWERS) …

Page 5: E psi   open data - rejseplanen

Questions about open data?

Should we give our data away to someone else and let them do with it

what they want?

Do we really have a choice?

Page 6: E psi   open data - rejseplanen

Questions about open data?

When we started this discussion there was more than 25 apps scraping

information / data from our website …

Page 7: E psi   open data - rejseplanen

Questions about open data?

Can we be sure that they treat our data the correct way?

They are not interest in giving their users wrong information – and what

is wrong anyway?

Page 8: E psi   open data - rejseplanen

Questions about open data?

Google show different results than we do. But customers are happy …

Page 9: E psi   open data - rejseplanen

Questions about open data?

Should they be allowed to make money using our data?

(Almost) No one does it for free … and does it really matter?

Page 10: E psi   open data - rejseplanen

Questions about open data?

Lots of good paid (or indirectly paid) services out there …

Page 11: E psi   open data - rejseplanen

Questions about open data?

Will we loose customers?

No – we will get more customers on our services and in public transport …

Page 12: E psi   open data - rejseplanen

Questions about open data?

3rd party services help drive demands and development. And creates more

use (of public transport) …

2011 2012 2012 20130

2000000400000060000008000000

100000001200000014000000

Mobile request per month

Mobile request

Page 13: E psi   open data - rejseplanen

Questions about open data?

YES – but it is OUR DATA!

No – it is public data!(and we use a lot of resources on getting it our to

the public anyway …)

Page 14: E psi   open data - rejseplanen

Questions about open data?

Printing time tables, station posters, bus stop …

Page 15: E psi   open data - rejseplanen

Learnings (graph) …

Value

Resources

0

Positive

Negative

Effect of resources put into providing open

data

1) If you DO NOT share datait might have a NEGATIVE EFFECT

2) You need to use INTERNAL RESOURCES on sharing data

3) The POTENTIAL EFFECT of sharing data is much (much) bigger than the required effort

WE ARE HERE TODAY!

Page 16: E psi   open data - rejseplanen

Our conclusion …

DO ITWHOLEHEARTED

AND

(CO-) CREATE VALUE FOR YOUR CUSTOMER!

Share data

Have

resources

Expect (and

messure)value

Page 17: E psi   open data - rejseplanen