@jmacdonald #TWU11
Jul 07, 2015
@jmacdonald#TWU11
this fluid world is a business and marketing consultancy that helps organisations achieve superior performance, and identify new sources and vehicles of revenue and growth in a changing business world
Alcatel LucentAmexAT&TBlykBPBTCiscoClinton CardsComverseDuluxDuracellExpediaFord
GSKHeinekenIBMKodakLevisliveapsLoeweMarketing WeekMediaComMicrosoftMindshareMinistry of SoundMotorola
NokiaNuffield HealthOgilvyPhillipsPosterscopeQuickTVSonyTeliaTescoTurner BroadcastUnileverVodafoneWPP
this fluid world
“this fluid world moved us away from developing just a digital strategy for Heineken, and helped us shape the way we plan to build the premium credentials of the brand going forward"
Bruce Reinders, Brands Director, Heineken
1. six macro trends
2. four effects on digital commerce
3. five pieces of advice
1. six macro trends
2. four effects on digital commerce
3. five pieces of advice
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added to by the 7th mass media
thecommunicationideal.com6
1. six macro trends
2. four effects on digital commerce
3. five pieces of advice
1/4. increasing capabilityfor conversion
progress :-)
Amazon planning to launch mobile payment as an application
2/4. enhanced accountability
the growing analytics market
Google analytics custom reportingwith e-commerce filters
3/4. growing competition from small virtual players
right here
right now
4/4. advocacy is now a tradable currency
the emergence of social shopping
Uniqlo #luckycounter
1. six macro trends
2. four effects on digital commerce
3. five pieces of advice
1/5. nurture the armies of fanatics
para-social relationships
...remember, a fan is not necessarily
a fan
involvism.com
2/5. your ability to be agile is a determiningfactor of success
35% of EU Twitter users expect a response within an hour
3/5. use the new tools, platforms and channels strategically
Twelpforce - since July of 2009:• responded to over 28,000 customer enquiries• enlisted 2600 employees to share their knowledge• paid for itself many times, through PR and savings
4/5. mobilise
experiences
the research shows the need
vs
bobol.com: different experiences for different screens
5/5. be brave