Jonathan Gaskell: 'LinkedIn: Transforming the way the world works' (in recruitment)

LinkedIn Confidential ©2013 All Rights Reserved

Transforming the way the world works

Jonathan Gaskell

Senior Relationship Manager

LinkedIn

Our Mission. Connect the world’s professionals to make

them more productive and successful

Everywhere Work wherever our

members work

Insights Be great at what

you do

Identity Connect, find, and

be found

What does this mean for businesses?

Hire The best talent in

the market

Sell Build long term

relationships with

clients

Market Increase your brand

awareness

6

232m+

Registered members as

of May, 2013

3M+

Australia

17M+

India 4M+

SE Asia

6M+

Canada

70M+

USA

10M+

Brazil

Europe

Americas

34M+

APAC 39M+

80M+

2M+

DACH

3M+

Italy 4M+

France

3M+

Spain

3M+

NL

13M+

UK

200+

Countries and territories

63%

Of LinkedIn members are

outside of the US

LinkedIn’s global footprint is expanding

EMEA

50M+ UAE

1M+

1M+

Sweden

7

= Linkedin Office

Deutsche

Român

Italiano

Français

Espanõl

Česká

Republika

Dutch

Swedish

Polski

Türkçe

Português

Bahasa

Indonesia

Bahasa Malaysia

한국의

日本語

русский

English

19

Languages

26

Offices

Dansk

Norsk

LinkedIn’s footprint is global

Hire Engage the world’s best passive talent

Talent powers everything you do.

The very best candidates are happily employed

There are fundamental differences between active and passive

candidates

Active Candidate - Ready to apply online

- Searching for opportunities

- Responds quickly

- Accepts best job offered now

Passive Candidates - Do not have a current CV

- May listen to opportunities

- Seek additional information

- Will move for the right job

LinkedIn Confidential ©2013 All Rights Reserved 12

What are these professionals doing on LinkedIn

The Best Consultancies Need the Best Talent

13

100,668 Recruiters in the UK are on LinkedIn

170,356 Number of people that follow the most followed

recruitment consultancy on LinkedIn (Hays)

4,500 Groups are dedicated to recruitment best practice & networking

Employee Departing to… Employees Hired from…

Connecting Talent with Opportunity at Massive Scale Changing the game with insights

285

174

198

110

141

174

85

197

113

73

‘Dummy data’ Talent Flows of LinkedIn Members: Q3 2011 – Q2 2012

Is your company leading the ‘race for talent’?

Market Engage most effectively

with professionals

We can compare your reach and engagement vs. peers

LinkedIn Confidential ©2012 All Rights Reserved 16

Employer of

choice Weaker employer

brand

10 1 Peers:

• Hays

• Huxley Associates

• Majenta Solutions

• Montash

• Origin Legal Ltd

• Progressive

Recruitment

• Harvey Nash

• Real Staffing Group

• Vertical IT

of

It all starts with your presence on LinkedIn Your chance to showcase your Talent and your Company

Your Employee’s Profiles - The first thing potential candidates see

- Daily contact with your clients

Your Company Pages - Promote your expertise

- Showcase live roles

Your Followers - Build trusted relationships with a

wider network

- Engage potential clients & candidates

Talented professionals are connecting with your company

Profiles visited by…

members per month

Note: employee profile viewers and company page viewers reflect unique members visiting

Employees on LinkedIn

4,208

Missed opportunity to influence these professionals

Company page Visited by…

members per month

584

~45

18

Your target talent is networking with your employees

Note: number of professionals visiting reflects unique members visiting your employees profiles

4,208

professionals visit your employees’

profile pages every month

Top job functions Top viewer companies

©2013 LinkedIn Corporation. All Rights Reserved. 19

Build a community: Engage, analyse, optimize

Establish

Company

Presence • Company Page

• Groups

Analyse &

Optimise • Brand Reach

• Company Followers

Attract

Audience • Work With Ads

• Follow Us Ads

• LinkedIn API

Engage in

Conversation • Post Company

Status Updates

• Share content via

employee networks

21

Engage with Professionals Actively Following your Company

61% Of members are more likely to share

information as a result of following a

company

79% of members are interested in

job opportunities from

companies they are following

Sources: 1. Internal LinkedIn data, October 2012;

3

78% More Likely to accept an InMail

Sell Build trust with clients

Build trust and develop long term relationships

with clients

Develop (Client Mapping)

Retain (Delivery & Results)

Acquire (Inbound & Outbound)

Case Studies

©2013 LinkedIn Corporation. All Rights Reserved. 24

Hire: Astralis

25

Challenge: Source executive level niche candidates, not

currently looking for new opportunities

Solution: Combine LinkedIn’s network & advanced search

functions with recruiter expertise & receive responses to

50% of InMails sent

• LinkedIn Talent solutions paid for itself within six weeks

• Accelerated time-to-hire by as much as 50%

• Reduced advertising spend on traditional job boards

• Almost one third of revenue generated from utilising LinkedIn solutions

“Very few recruitment companies take full advantage of LinkedIn. For us, it’s a valuable business

tool.”

– Mark Knapper, Managing Director, Astralis

Market – Stott and May

26

Challenge: Increase brand awareness in the market

Solution: Used LinkedIn media solutions to drive

followers and increase brand ambassadors

• Combined media solutions to engage members at every touch

point within LinkedIn

• Increased followers by 10 x in the first 3 months of the campaign

Sell - Emerald Technology

27

Challenge: Business Development in New Markets

Solution: Set up a LinkedIn Group to reveal

untapped talent pools in remote territories

• Set up a LinkedIn Group – now at 13k members.

• Reached connections beyond their network.

• Kept up to date with latest news & insight on specific industry (in

different countries)

• Connected with and landed passive candidates via LinkedIn before

they even began job hunting.

– Ian Mullen, Executive Recruitment and Marketing Consultant, Emerald Technology

‘The strongest thing that we found with LinkedIn is that we have access to a large network of people who

trust us a brand and ask questions and advice about the market in general, not necessarily in recruiting’

Transforming the way the world works.