Jonathan Ashton Portfolio

Jonathan AshtonMarketing [email protected] / +971554384343

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GSK – HorlicksScripted and produced TVC, assisted director on location in Dubai.

TV and integrated offline Campaign – On-Air from January 2014 - GCC

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GSK – Panadol Extra – The ArchitectScripted and produced TVC, assisted director on location in Dubai. TV and integrated offline Campaign – On-Air from April 2012 - GCC

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GSK – Panadol – True HeroIntegrated brand campaign spanning YouTube, Facebook, primetime TV; created brand platform based on regional insights;

won MENA Cristal Award 2014 – Live April to June 2014 - GCC

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Ferrero – Kinder Bueno – Buggy Race AppAugmented Reality 3D Mobile Game. Promotional Shopper Material. Mall Activation. TVC.

Integrated Campaign – February 17 until March 31, 2014 – MENA

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Ferrero – Kinder Chocolate – Who Will Be The Next Kinder Kid?CMS and website overhaul. Data Management. InMall roadshow design, production and activation. TVC

Fully Integrated Campaign – February 11-June 25, 2014– MENA

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Ferrero – Kinder Chocolate – Chocolate Factory in KidzaniaEvent Management. Media Relations. Branding. Multimedia Production.

PR campaign – February 4, 2014 – Dubai, UAE

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Ferrero – Raffaello – Dream EscapeFacebook Connect . Mobile Development. User Interaction. Prize draw.

Digital Campaign - February 1-March 31, 2014 – KSA Market

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Ferrero – Kinder Bueno – Small Hunger BeatMusic Creation Mobile Application. Tri-Lingual Microsite. Voting. Rich Social Media

Campaign – November 20-December 17, 2013 – MENA

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Majid Al Futtaim – Corporate Social Media LaunchBilingual social channel launch and ongoing content recommendation across Twitter, LinkedIn and YouTube – March 2014 onwards - MENA

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Situation:

Throughout 2014, Edelman Digital worked closely with the client to position the

company as employer and business partner of choice, whilst creating clear brand

linkage between holding company and individual assets.

Solution:

Audited all existing digital channels and made recommendations for next steps.

Planned, designed, developed and launched the #greatmoments microsite and

Facebook plugin app, encouraging people to share user-generated content from

their experiences across shopping malls, cinemas and other attractions within the

company. Ideation of creative content to showcase and connect assets with parent

company. Launching Twitter, Youtube and LinkedIn channels, forming an online

bridge in the absence of an in-development company website.

Outcomes:

10000+ engaged followers on Twitter and 20000+ on LinkedIn, based on solid

multimedia content planning.

HP - #BendTheRulesME Campaign

Bilingual social media outreach combined with trade show (GITEX) promotional campaign; full creative design, influencer outreach and video content, Facebook promotional advertising – April 2015 – MENA

Results: In 2.5 week period 330 new followers, 2000 engagements, 273 brand mentions, over 2 million impressions, more than 4 times the results from previous HP Middle East campaign

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