John Lamphiere, Quantcast - DMX Dublin 2016

Mobile + Me The Remodelled Brand Opportunity

Contents

HOW MOBILE HAS REDEFINED WHAT WE DO IN OUR “ME” TIME

THE ROLE MOBILE PLAYS IN PURCHASE BEHAVIOUR

RELEVANCE AND CREATIVITY

THE KEY TO UNLOCKING MOBILE SUCCESS

ME TIME

of us shop on

our mobiles

1/3

41% of us use mobiles

for purchase research

Millennials make 2 purchases/week on mobile

© 2015 Quantcast Confidential

Consumers heavily research products on their mobile devices

36%

28%

25%

21%

18%

15%

11%

9%

5%

4%

5%

20%

10%

8%

3%

7%

21%

11%

14%

6%

Retail - Marketplaces

Retail - Accessories

Quick Service Restaurants

Insurance

Retail - Clothing

Entertainment - Arts

Education

Banking

Travel

Entertainment - Sports

Conversion Research

2.9X

1.5X

1.9X

Source: Comscore, September 2015

Mobile web VS Mobile apps

90% of the companies in travel, retail, and finance

get over 50% of their visits from the mobile web

Image Credit: Morgan Stanley

80% of millennials

say they were

influenced to

purchase by a

mobile advert

Over half (51%) of

respondents agree they

find mobile adverts more

intrusive than ads received

on their desktop or tablet

50% of 16-34’s view more

positively a company that

only targets them with

relevant advertising

What makes a successful mobile ad

Relevance Creativity

Relevance

Creativity

Mobile is its own beast

BEHAVIOUR

RELEVANCE

CREATIVITY

Thank You