5 Data Insights from Dublin DMX Conference

Graham Nolan, Director of Business & Strategy

“The temptation to form premature theories upon insufficient data is the bane

of our profession.”

Sherlock Holmes, Detective.

1 top

talking about mobile like it’s the next big thing

63%

* Source : AEGIS MEDIA

.

.

81%

2presenting data in the

right context can change human behaviour

o help conserve water and energy

please use your towel.

% of people who stayed in

this room reused their towel.

By adding in "Social Proof" we can encourage

behavioural change.

After all 75% of people can't be wrong.

3ireland inc. has not yet

embraced multi-screening

% %

* Source : Google

4wars are now won

virtually

* Source : Alexa* Source : @teddygoff Digital Director, Obama For America

’ “ ” weet received

, firmly rebuking clint

eastwood and his “chair monologue” in the process

5networking is

addictive

* Source : LinkedIn

’ . ,

7pm 12pm

IPAD

1am 6pm

DESKTOP

thank [email protected]

@grahamjnolan

www.cksk.com