Rob Bucci, STAT Search Analytics DMX Dublin 2014 - SERP Analytics - SEO Big Data in Action

From aggressive segmentation, we can achieve
a clear understanding of how we’re performing
in the SERPs for various lines of business,
and who we’re competing against. Rob will
introduce a rigorous standard for segmenting
keyword research into useable groups, and Rob
will explain how people who can collect SERPs
at high volumes for their segmented keyword
lists are sitting on a market research goldmine.
He’ll then dive into some specific metrics we can
derive from our segmented SERPs and how we
can generate them.