John Deere

John Deere India Private Limited Committed to Those Linked to the Land

Presented by :-Rahul BansalGreat Lakes Institute of Management

Table of Contents About John Deere Profile Board of Directors John Deere Strategy Vehicles Tractor Sales in India Major Competitors Future Plans

About John Deere Background

subsidiary of Deere & Company, USA in India

Manufactures 5000 Series agricultural tractors

JD-TCI started in February 2005 in incubation facility.

A new building started rising as Tower XIV of Cybercity in Magarpatta City

About John Deere

Manufacturing

Engineering

Information

Profile Chairman, President & CEO : Mr. Samuel R. Allen

President, Worldwide Commercial & Consumer Equipment Division : Nathan Jones

President, Agricultural Division - North America, Australia, Asia and Global Tractor and Implement Sourcing : David Everitt

President, Worldwide Construction and Forestry Division, John Deere Power Systems, and Corporate Human Resources : Michael Mack

President, Agricultural Equipment Division - Europe, Africa, South America and Global Harvesting Equipment Sourcing : HJ Markley

President John Deere Landscapes, Worldwide Commercial & Consumer Equipment : David Werning

SVP, Manufacturing, Engineering, and Supply Management (Worldwide Commercial & Consumer Equipment Division) : Randal Sergesketter

Board of Directors Samuel R. Allen , Chairman and Chief Executive Officer,Deere & Company

Crandall C. Bowles, Chairman, Springs Industries, Inc. , Chairman, The Springs Company

Vance D. Coffman, Retired Chairman, Lockheed Martin Corporation

Charles O. Holliday, Jr. , Chairman , Bank of America Corporation

Dipak C. Jain , Dean , INSEAD (France)

Clayton M. Jones , Chairman, President and Chief Executive Officer , Rockwell Collins, Inc.

Joachim Milberg, Chairman, Supervisory Board, Bayerische Motoren Werke (BMW) AG

Richard B. Myers, Retired Chairman, Joint Chiefs of Staff , Retired General, United States Air Force

John Deere Strategy•Global Agricultural Equipment Solutions Preeminence

•Globally Diverse Construction Equipment Solutions•12% Operating Margins(2014 @ Mid Cycle)•2.5 Asset Turns ( 2018 @ Mid Cycle)•$50B Sales (2018 @ Mid Cycle)

Aspirations

•Global Growth Businesses•Complementary Businesses•Supporting Businesses

Integrated Expertise

•Deep Customer Understanding•Deliver Customer Value•World Class Distribution System•Grow Extraordinary Global Talent

Critical Success Factors

John Deere Strategy

• Exceptional Operating Performance• Disciplined SVA Growth• Aligned High Performance Teamwork

Foundational Success Factors

• Performance• HealthMeasure

• Integrity• Quality• Commitment• Innovation

JOHN DEERE VALUES

John Deere India Private Limited Expand its global presence in Agriculture equipment,

John Deere India Private Limited, Sanaswadi, Pune, operates through a network of 18 area offices, 4 divisional offices and more than 400 authorized dealers spread across the country.

The factory currently produces modern tractors of 35, 38, 40, 41, 42, 45, 50, 55, 60, and 75 Hp capacities for domestic markets.

Tractors manufactured in Sanaswadi are also exported to the USA, Mexico, Turkey, North and South Africa, and South East Asia. The company has received awards for export excellence in 2005 and 2006 from the Engineering Export Promotion Council.

John Deere translates the farmer's interest into superior product features through its world-class manufacturing facility at Sanaswadi, Pune.

Spread across 112 acres, the factory has a total built up area of around 50,000 sq. meters. Manufacturing is carried out at three inter-linked factories - Transmission, Engine and Vehicle Assembly.

Transmission Factory• State-of-the-art systems• 300-odd components in the

transmission system are• High precision CNC machines

Engine Factory• Worlds highly fuel efficient and powerful

engines. • Ensure a 100% leak proof engine. • Pre-operation and post-operation online

quality checks are also carried out• Cleanliness of components is

continuously maintained • Highly sophisticated and well-equipped

Metrology and Metallurgy laboratories

Vehicle Factory• Assembly carried out through

overhead conveyor system• Inspection loops carry out random

auditing • Pneumatic tools and torque

wrenches ensure high reliability

IT at the Workplace• High levels of Computerization• SAP system for sales and

distribution• Highly networked to enhance

efficiency and customer service

John Deere India Private

Limited

Vehicles

Farm

Eq

uip

men

ts

Ag

ricu

ltu

ral

Tract

ors

5036 C (35 HP)5038 D (38 HP)5041 C (41 HP)5042 D (42 HP)5045 D (50 HP)5050 D ( 50 HP)5055 E (55 HP)5060 E (60 HP)5065 E (65 HP)5075 E (75 HP)5275 MFWD (89 HP)

Square Baler 338Wheel Rake WR 1008Sugarcane Harvester 3520 WForage Harvester Kemper C1200Grain Harvester W70 - New

Tractor Sales In India

State Wise Tractor Sales

State Wise Tractor Sales Growth YoY(%)

Indian Domestic Tractor Sales : Geographic Mix

Major Competitors

Domestic Wise Indian Tractor Company : Company Wise Trends

Future Plans Plans to invest around $80 million for setting up a new tractor factory in

India in addition to its existing plant at Pune to manufacture small 30 – 40 horsepower(HP) tractors.

$20 million would be for expanding the engine and painting capacity in

the existing Pune factory.

India and China were crucial to the company's strategy of doubling sales to $50 billion by 2018.

Besides tractor, John Deere's investments in India include a combine harvester plant at Patiala and a micro-irrigation equipment unit that manufactures extruded plastic emitters and drip tapes at Vadodara. Both these – plus a 50:50 construction equipment joint venture with Ashok Leyland for production of backhoe and four-wheel drive loaders – were commissioned in 2010.

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