‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘00 ‘99 ‘98 ‘97 Today EXPERIENCE CREATIVE PASSIONATE DEDICATED a. c. d. e. f. g. I’m an enterprising marketing professional with over 12 years of cross-cultural experience in guiding organizations and individuals in visioning a marketing strategy, creating and positioning brands, determining strategic business direction and executing aggressive project plans. a. Branding Strategist & Executive Coach @ johnantonios.com b. Regional Head of Marketing @ SUBWAY • Successfully developed the marketing strategies on local, national, & regional level for 18 countries, covering the Middle East & Africa region • Localized the brand’s marketing efforts to cater to the region’s need • Established the first regional advisory board for SUBWAY (for the Arabic speaking countries) and subsequently developed a regional marketing strategy to cater to that region. • Reported directly into SUBWAY’s International Marketing Director in the US c. Food Business Unit Manager @ Gabriel Bocti s.a.l. d. Senior Brand Manager @ Antoine Massoud • Merit of restructuring the Marketing Department of Gabriel Bocti S.A.L • Distinction of initiating the split in the portfolio, separating the Food from the Non-Food • Assumed the role Business Unit Manager for the Food Division (which represented %60 of the total revenue of the company) and led the complete restructuring project. • Successfully managed blue chip brands like Elle & Vire, Regilait, Bonduelle, Haribo, and Langnese • Steered a wide gamut of activities like Strategic Planning, Branding, P&L analysis, Training, Recruitment & Assessment and Team Management • Managed 6 brands, which make up around %40 of the total company turnover. Some of the brand included: - Kellogg’s, which constitutes more than %30 of total company turnover - Bridel & Société Roquefort, which represent another %5 • Played a significant role in increasing the PBO of Kellogg’s from %22 to %25 in 2005 • Efficiently reduced the loss due to short life of dairy products of Bridel by managing inventory and ordering process / quantities, which led to an instant increase in PBO of 8 percentage pts • Facilitated functions like Brand Analysis, Planning and Budgeting, Teamwork JOHN ANTONIOS MARKETING PROFESSIONAL b. ‘14 Branding & Marketing: Catering mainly to startups and small sized businesses, I handled branding projects from A to Z - including (but not limited to): - Brand Strategy - Name conceptualization & creation - Logo conceptualization - Brand story & unique selling proposition Personal Branding - One-on-One Coaching: I work with influencers (authors, speakers, coaches, consultants, executives, politicians, entrepreneurs) who want to profit from their ideas and take control of their careers and business success. I help them uncover their unique value to their target audience and then develop a practical, distinc- tive way to express their personal brands online, resulting in the attraction of the right opportunities. Aside from the digital branding projects and one-on-one caoching, I’ve successfully delivered a handful of workshops and keynote speeches on the subjects of branding, personal branding, digital strategy, social media, and much more. Some of my clients: - Online Channels (Website Creation) - Social Media Channel setup - Online Communication Strategy - Online Media Buying Branding: - Amre Moussa - Presidential Campaign - Keys'n Cords - Music Academy - Juliette Rose - Tailored Venue Dressage Workshops: - Microsoft - Egypt - Grenoble Graduate School of Business (France) - Leading Minds - Lebanon Keynote Speeches: - TEDx - American University of Cairo - Ahram Canadian University